Dec 2021 – Jun 2024 · 2 yrs 6 mos · India · On-site

• 🚀Led the Integration and scaling up of large homegrown D2C Brands Portfolio including complete P&L ownership of the Good Glamm Brands with pioneering brands like Myglamm, Sirona and Moms Co.
• 🚀Sukhleen is renowned for her dynamic leadership and passion for brand building. She has served as a mentor and external advisor on various startup boards, including Foxy – Ek Anek and NX Cars, and has an angel portfolio across health, food, and fintech sectors.
• 🚀During her tenure at Good Glamm, Sukhleen has spearheaded substantial digital and eCommerce transformations, focusing on a direct-to-consumer (D2C) and online-first portfolio strategy. Notable achievements include the successful acquisition and integration of pioneering digital-first brands like Moms Co, Sirona, Organic Harvest, and St Botanica. She has implemented agile supply chain practices, SAP integration, finance consolidation, and strategic organizational realignment to drive profitability, resulting in a 250% revenue growth for the acquired brands.

Jun 2017 – Dec 2021 · 4 yrs 6 mos · On-site

• 🚀CMO and part of RB's Global Top 400 Executive Team & on the India Management board.
• Responsible for strategic and operational management of end to end Marketing with full P&L responsibility. The brand portfolio in South Asia includes global power brands like Lysol, Harpic, Vanish and local jewels that are No.1/No.2 within their segments backed by a strong Brand equity.
• 🚀She led and created the 5 year strategic vision for South Asia. In doing that building strong purpose led brands and driving digital/eCommerce transformation remain two key drivers and the marketing effort behind brands like Harpic has been recognised with various award winning campaigns in 2018-2019. (Gold/Silver at effies for 3 years in a row , along with Cannes Lion for creative effectiveness, President of India award for Mission Paani

Jul 2015 – Jun 2017 · 1 yr 11 mos · Paris Area, France | Mumbai

• 🚀Led the brand strategy, positioning, strategic marketing communication and brand innovation development for Garnier with India, Indonesia and Thailand as the focus markets for a portfolio that included hair-care, hair coloration and skin care.for L'Oreal 's single largest consumer brand in S. APAC
• 🚀 Led the regional brand strategy, brand communication and consumer relevant innovations that deliver measurable improvement in brand equity and market share for driving incremental growth across hair color and skin care and Mens across APAC
• 🚀Led and delivered L'Oreal 's entry in to hair care with the launch of Ultra blends in India followed by mega relaunch for Garnier color naturals with a new positioning, launched Matcha Cleansers across APAC, relaunched the entire mix for Garnier Hair color in India and created a market entry plot for Indonesia.

Jan 2014 – Jun 2015 · 1 yr 5 mos · New Delhi Area, India

• 🚀Category Manager responsible for charting brand growth hypothesis and complete communication, brand equity and P&L responsibility for both India and Developing markets on Veet and the rest of personal care portfolio for Durex / Scholl for India. Veet had a record breaking growth on the back of a beahaviour change campaign encouraging women to not shave instead 'JUST VEET IT'. Durex on the other hand grew on the back of Do the Rex and Rex Talk campaigns aimed at normalising sex. Durex won RB India's first Silver Lion in Cannes in 2015

Jan 2012 – Jun 2014 · 2 yrs 5 mos · New Delhi Area, India

• 🚀Led the New Product development (Including P&L & comms dev) across both Personal care & Household care categories on Dettol/Lysol - RB's single largest powerbrand with Dettol's entry in to dishwasher segment as the big power launch for RB across markets.

Jan 2010 – Mar 2012 · 2 yrs 2 mos

• 🚀Led the successful launch and mix including product development, brand positioning and communication development for 'Lakme Absolute' at the premium end with Mega launches like Lakme Eyeconic, Premiumised Core and entry in to Premium fairness with Perfect Radiance.
• 🚀Led end to end mix development and brand communications , Strategic business planning and New product development for Lakme, Ell18 - Youth make up brand and 9 to 5

Jan 2008 – Dec 2010 · 2 yrs 11 mos

• Senior Brand manager for Knorr soups and ready to cook category

Jan 2004 – Dec 2007 · 3 yrs 11 mos

• 🚀Led a 50 People team managing 20 territories and 80 towns for driving operational excellence in Sales and customer development handling over 80 distributors in Offline business in Uttar Pradesh