Sandeep Sharma

Business Development Executive

Delhi, India17 yrs 11 mos experience

Key Highlights

  • 17+ years of experience in media and client servicing.
  • Expertise in revenue strategies for dynamic industries.
  • Proven track record in building high-value partnerships.
Stackforce AI infers this person is a Media and Advertising specialist with a focus on Business Growth and Client Relationships.

Contact

LinkedIn

Skills

Core Skills

Business Growth StrategiesBranded Content

Other Skills

IP sponsorshipRevenue & P&L ManagementClient & Agency Relationship ManagementStrategic Negotiation & Decision MakingMedia PlanningBrand ManagementNewspaperMedia SalesTeam Management

About

With 17+ years of experience, I have had the privilege of working with some of India’s biggest media houses — The Times Group, Dainik Bhaskar Group and now Acko Drive. Over this journey, I have built deep expertise in handling and servicing clients across the Automobile, Consumer Durables and Telecom verticals, three of the most dynamic and revenue-intensive categories. What excites me most is taking a business challenge and turning it into a growth story. Whether it’s designing custom branded content for Automobile OEMs, Sponsorship for IPs , Negotiating high-value partnerships with C-suite executives or leading teams to deliver multi-channel media campaigns, I thrive on creating impact that goes beyond numbers.

Experience

17 yrs 11 mos
Total Experience
5 yrs 10 mos
Average Tenure
3 mos
Current Experience

Bennett coleman & co. ltd. (the times of india)

Branch Vertical Head

Jan 2026 – Present · 3 mos · Gurugram, Haryana, India · On-site

Acko drive

Associate Director

Sep 2024 – Jan 2026 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

  • Leading revenue strategy for Acko Drive – An automotive digital media platform (YouTube & Instagram).
  • Spearhead sponsorships for flagship Acko Drive Automobile Awards - TOTM and Industry-specific IPs.
  • Design and pitch branded content solutions tailored for automobile clients.
  • Built strong alliances with leading OEMs and Ancillary brands.
  • Collaborate with editorial and production teams to ensure seamless execution of campaigns.
Business Growth StrategiesBranded Content

Dainik bhaskar group (दैनिक भास्कर)

Assistant General Manager

Oct 2022 – Sep 2024 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

  • Headed revenue for enterprise accounts of the Auto, Consumer Durables and Telecom verticals.
  • Managed marquee accounts: Maruti, Hyundai, Kia, Nissan, Renault, MG Motors, Samsung, Apple, etc.
  • Developed customised go-to-market strategies and innovative advertisement models.
  • Strengthened client and agency relationships of DB Group across Rajasthan, MP, CG, and Gujarat markets.
  • Mentored and motivated sales teams to achieve and exceed sales targets.

Bennett coleman and co. ltd. (times group)

2 roles

Deputy Chief Manager

Promoted

Nov 2020 – Sep 2022 · 1 yr 10 mos · On-site

  • Worked as Key Account Manager for Consumer Durables & Telecom verticals — two of the largest revenue-contributing verticals for BCCL.
  • Responsible for generating ₹80 Cr. annual revenue from marquee accounts across both verticals.
  • Built and managed strong partner relationships with leading brands and agencies, nurturing long-term, mutually beneficial collaborations.
  • Consistently achieved and exceeded assigned revenue targets by upscaling existing business and identifying new growth opportunities.
  • Designed customised and innovative brand solutions, tailored to client needs.
  • Maximised group revenue through integrated media deals (Print + Digital + TV + OOH) and Special reports

Senior Manager

Apr 2008 – Nov 2020 · 12 yrs 7 mos · On-site

  • Part of the Response Department, responsible for delivering aggregated audience reach and innovative media solutions to clients.
  • Generated significant revenue for the group through concept selling and media selling.
  • Managed and serviced top consumer durable accounts and agencies, including LG, Panasonic, Samsung, Sony, Haier, Canon, Toshiba, Hitachi, Usha International, Arena Media, Starcom, Omnicom Media Group, and Lintas.
  • Built and maintained strong agency and customer relationships, driving sustainable revenue growth.
  • Acted as a key liaison between clients and the group’s leadership, reporting to the Branch Vertical Head and Branch Head.

Education

INSEAD

Certificate — Business Acumen

Apr 2015 – Jul 2015

Aberdeen Business School, Scotland, UK

Post Graduate — International Business

Oct 2005 – Oct 2007

Delhi University

Bachelor of Commerce - BCom

Apr 2003 – Mar 2005

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