Jan 2021 – Jun 2022 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Responsible for delivering a differentiated product to market that addresses the market need and represents a viable business opportunity; ensuring that the product supports the company’s overall strategy and goals
• Defined the product vision, strategy, and roadmap for both Shubhkart & Chakaachak brand.
• Ensured timely launch of more than 150 products in a short span of 7 months for both Shubhkart & Chakaachak range.
• Conceptualized & created new design language for entire product range along with packaging revamp in Chakaachak.
• Launched sub-brands under Shubhkart & designed a complete new packaging for Shubhakrt.

Jun 2018 – Jun 2020 · 2 yrs · Mumbai, Maharashtra, India

• Responsible for delivering revenue growth and achieving Gross margin targets through developing and executing complete marketing plan entailing product management, marketing communications and new products development.
• Achieved 30% growth in span of 2 years, by executing brand campaigns, market prioritization, optimizing marketing-mix, providing sales & trade support and driving process efficiencies
• Re-launched the e-commerce store with new brand identity and visual language.
• Created a complete digital ecosystem for enhanced brand engagement by innovative use of Social Media, Content Management, PPC campaigns over Amazon and Influencers marketing.

Sep 2011 – Jun 2018 · 6 yrs 9 mos · Mumbai

• Responsible for strategizing and executing a complete Communication plan, entailing brand building and new product launch across markets.
• − Launched Brand ‘Forbes Health Conditioners’ and scaled to ₹20 Crore in a year by conceptualizing creative direction, defining positioning strategy as per market & consumer research insights and executing the Go To Market Strategy
• − Executed marketing campaigns with ATL- Print and outdoors; BTL- activations like In-store Demos; digital media interventions – with social media; and providing promotional materials like consumer brochures, sales materials, standees and other merchandising.
• − Conducted market research prior to launch to understand triggers, barriers, and customer preferences for the category.
• Responsible for developing Brand & Communication Strategy, New Product Launches, and championing new products innovation funnel for sustainable brand growth and profitability.
• − Achieved 45% growth over span of 4 years by creating a range of Vacuum cleaners, providing sales & trade support and effective communication.
• − Launched the products on market places like Amazon, Flipkart and Snapdeal, elevating at No. 1 position in its segment.
• − Conceptualized and launched brand Aeroguard with a range of Air Purifiers in 2015, and scaled to ₹50Cr by 2017, by identifying market space & effective brand positioning. Executed GTM strategies with 360° marketing campaigns including ATL, digital and on-ground activations.
• − Continuously obtained feedback from consumers and collaborated with NPD team to develop new products and take corrective actions on existing products.
• − Trained, developed & mentored cross-functional teams including sales team, service team, trainers on the category.

Jan 2009 – Oct 2011 · 2 yrs 9 mos · Mumbai, Maharashtra

• Responsible for strategizing and executing Go To Market Strategies for the new dried fruits category
•  Pioneered the launch of brand in retail market by conducing primary and secondary researches to understand market & consumer insights.
•  Introduced the brand in market places like Big Bazaar, Star bazaar, Godrej Natures basket to create a MT channel for the category.
•  Explored & developed new markets for bulk sales through Amul and Havmor.

Feb 2008 – Jan 2009 · 11 mos · Mumbai, Maharashtra

• Responsible for Acquisition of HNI clients for priority banking service “CITIGOLD”
•  Investment advisory to the clients to improve their returns
•  Earned the ‘Shooting star employee Award’ for maximum investments in June ‘08