Avinash R. — Digital Marketing Specialist

Resourceful and driven full-stack marketer with 6 years of experience propelling substantial growth for B2B SaaS startups and SMBs across home services, delivery, and fintech sectors. 150 Training Videos in 1 Month: Led a rapid content overhaul during a key SaaS product revamp, producing 150 videos in just 30 days—crucial for enabling smooth sales and customer onboarding while reducing the support burden. Product Ownership & Customer Obsession: Successfully launched "Yelo Store" by collaborating closely with engineering and personally engaging with customers for demos and feedback, driving 200 new customers within 3 months. Rapid Results & Perseverance: Recognized by colleagues for exceptional speed, relentless perseverance, and a hands-on attitude—never hesitant to roll up my sleeves or reach out to industry leaders to solve problems. Cross-Functional Team Leadership: Managed teams of 3-4 marketers and mentored 6-8 interns, fostering a highly collaborative environment through regular syncs and open knowledge-sharing. Technical Fluency: Efficient with 30+ marketing tools across content creation, automation, analytics, and design. Skilled at building insightful dashboards and uncovering strategic data narratives using Google Analytics and other platforms. Strategic, Data-Driven Execution: Orchestrated and launched 30+ products, created 300+ strategic resources, and leveraged marketing automation to drive conversions and manage budgets up to $100k/month. My Approach Innovate fast, iterate faster: Actively leverage AI and the latest digital tools to overcome obstacles and keep marketing campaigns on the cutting edge. Customer-first mindset: Direct engagement with users for qualitative insights and continuous product improvement. Adaptable across markets: Experience tailoring go-to-market strategies for both U.S. and international audiences in SMB and mid-market segments. Looking Forward Eager to contribute to successful product launches, mentor high-performing teams, and play a key role in capturing significant market share for ambitious companies. Let’s connect to discuss how I can help your organization achieve its next milestone in growth and customer impact.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on product marketing and user acquisition.

Location: Bengaluru, Karnataka, India

Experience: 5 yrs 3 mos

Skills

Product Marketing
Digital Marketing
Go-to-market Strategy
Content Marketing
Performance Marketing

Career Highlights

Produced 150 training videos in 30 days.
Launched Yelo Store, driving 200 new customers in 3 months.
Managed cross-functional teams and mentored interns.

Work Experience

ScanPay

Senior Marketing Manager (2 yrs 2 mos)

Zuper

Product Marketing Manager (1 yr 6 mos)

JungleWorks

Product Marketing Manager (10 mos)

Product Marketing Specialist (9 mos)

Digital Marketing Executive (1 yr 1 mo)

Testbook.com

One Day Internship (0 mo)

Education

Executive MBA at Indian Institute of Technology, Patna

Product Marketing Certified: Core at Product Marketing Alliance

Bachelor of Technology - BTech at Swami Vivekanand Institute of Engineering & Technology, Banur

Avinash R.

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Produced 150 training videos in 30 days.
Launched Yelo Store, driving 200 new customers in 3 months.
Managed cross-functional teams and mentored interns.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on product marketing and user acquisition.

Contact

Skills

Core Skills

Product MarketingDigital MarketingGo-to-market StrategyContent MarketingPerformance Marketing

Other Skills

Account-Based Marketing (ABM)AdvertisingAnalytical SkillsAutomationB2B MarketingBrandingBusiness-to-Business (B2B)Competitor AnalysisCreativity SkillsCross-Functional CollaborationCustomer Relationship Management (CRM)Email MarketingEvent and Webinar ManagementFacebook Ads ManagerFigma (Software)

About

Experience

Scanpay

Senior Marketing Manager

Jan 2024 – Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · Remote

Full-Stack Marketer - Leading end-to-end marketing efforts to position ScanPay as the #1 payment app for home service professionals. Leveraging a diverse skill set across growth marketing, product marketing, and partnerships to strengthen brand presence, optimize conversions, and drive user acquisition.

Product MarketingDigital MarketingGo-to-Market StrategySales EnablementProject ManagementContent Marketing+6

Zuper

Product Marketing Manager

Jul 2022 – Jan 2024 · 1 yr 6 mos · Chennai, Tamil Nadu, India

KRA: Own go-to-market (GTM) strategies for product solutions and integrations; produce product videos; create and update competitor documents, sales enablement materials, and persona research; execute account-based marketing (ABM); webinars; maintain GTM KPI's report and analytics.
produce demo videos
Successfully launched 30 GTMs (300+ content resources) within a year, ensuring effective product launches and market penetration.
Created over 150+ Product demo and value prop videos, utilizing AI voiceover and editing tools, published on website, academy, and YouTube added 9K subscribers through these videos.
Contributed to the improvement of product adoption by actively working on the academy and user-flow experience builder.
Worked on ABM and competitive intelligence documents for the sales team, enabling them to accelerate deal closures and generate a total value of $X.
Facilitated monthly training calls for BDR, sales, partner, and customer success teams, delivering comprehensive product training and timely updates on new releases.

Go-to-Market StrategyProduct MarketingAccount-Based Marketing (ABM)WebinarsCompetitor AnalysisSales Enablement+2

Jungleworks

3 roles

Product Marketing Manager

Promoted

Aug 2021 – Jun 2022 · 10 mos

KRA: Go-to-market Plans; Cross-functional collaboration, Own product marketing, and bringing sales for Yelo.
Main KPI: Increase signup for the product by 10% every week, Increase product adoption, reduce churn rate, and bring zero touch sales per week.
Successfully launched a new product (Yelo store) with a solid go-to-market plan.
Created compelling and engaging content using positioning and messaging to attract inbound leads.
Closely worked with the product manager and successfully achieved the first zero-touch sign-up for -
Implemented a new onboarding flow in the product to achieve zero-touch sales while working closely with product management.
Developed effective messaging, value propositions, and marketing plans to improve product adoption and increase transactions.
Conducted monthly product training sessions, created demos, and maintained release notes and knowledge base resources.
Analyzed scope and shortened the sales cycle and customer acquisition cost (CAC).

Go-to-Market PlansCross-Functional CollaborationProduct MarketingMessagingOnboarding Flow Implementation

Product Marketing Specialist

Promoted

Oct 2020 – Jul 2021 · 9 mos

KRA: Lead Performance Marketing, Lead Audit, Partner management and Automation
Main KPI: Generate at least 7X ROI for JungleWorks from the allocated monthly budget.
Work Performed
Led the successful adoption of the Freshsales CRM system.
Managed marketing automation, email marketing, and other events for Yelo, Tookan and Hippo.
Optimized content and structure of landing pages to improve conversion rates.
Personally executed paid campaigns with a $100k budget/month on various platforms. This includes 160+ new PPC campaigns targeting different regions and customer segments.
Authored blogs and crafted PPC landing page content with a focus on SEO as well.
Fostered partnerships with 20 SMEs through the JungleWorks partnership program.
Supported 20 partners in generating leads for their business growth.
Automated daily data generation and reporting through advanced dashboards created in Google Sheets and Data Studio.
Built various strategies and then executed marketing plans based on competitor analysis, brand positioning, historical data, and other metrics.

Performance MarketingMarketing AutomationEmail MarketingPPC Campaign ManagementSEO

Digital Marketing Executive

Aug 2019 – Sep 2020 · 1 yr 1 mo

During my tenure, I learned and performed comprehensive qualitative and quantitative analysis of marketing campaigns, ensuring their effectiveness and optimizing outcomes.
Internship to PPO conversion within 3 months, followed by a revised PPO in 6 months for exceptional marketing performance.
Oversaw product listings and reviews on Multiple B2B sites
Managed global marketing strategy and successful ad campaigns for various products of JungleWorks to generate 40 Leads per day.
Oversaw PPC campaigns on Google for Yelo (Search, Display Network, Customer Affinity) and retargeting campaigns, A/B testing on Google Display Network, Facebook, and YouTube.
Responsible for making daily, weekly, and monthly marketing report
Managed email journeys and product newsletters through Sendy.
Implemented weekly lead audit results in a 20% increase in MQL and 10% in SQL conversion.

Qualitative AnalysisQuantitative AnalysisPPC Campaign ManagementEmail MarketingDigital Marketing

Testbook.com

One Day Internship

Jan 2019 – Jan 2019 · 0 mo · New Delhi Area, India

During Becon2k19 ( Entrepreneurship development cell) in IIT Delhi. Among 600 students (who came from all over India to participate in this event) Only 100 students got selected for 1-day internship in Delhi based startups. Out of 100, I got a chance to explore and learn with Textbook.com.
Learnt business model and future plan of Testbook.