Stephanie McCredie — Business Development Executive

As a marketing leader with 30 years’ experience, I accelerate growth, transform businesses, and build strong relationships with customers, partners, and teams across global markets. I thrive at the intersection of strategy, creativity, and execution. Over the past decade, I’ve launched and led ABM at Salesforce and IBM Asia Pacific, guiding high-performing teams to turn deep customer insights into meaningful connections. In partnership with Sales, we design business-to-person strategies that spark engagement, build loyalty and deliver measurable results. I’m dedicated to mentoring talent, fostering collaboration, and championing mental health - creating environments where teams feel supported, inspired, and empowered to deliver their best work, delight customers, and make a lasting impact.

Stackforce AI infers this person is a B2B Marketing Executive with expertise in SaaS and strategic partnerships.

Location: Sydney, NSW, Australia

Experience: 29 yrs 10 mos

Skills

Account-based Marketing
Customer Relationship Management
Marketing Strategy
Partnership Development
Tailored Marketing Programs
Demand Programs Marketing
C-suite Marketing Programs

Career Highlights

30 years of marketing leadership experience
Expert in Account-Based Marketing strategies
Passionate about mentoring and mental health advocacy

Work Experience

Salesforce

Senior Director, Account Based Marketing & Strategic Accounts, Asia Pacific (4 yrs 8 mos)

Director, Account Based Marketing, Strategic Accounts & Customer Marketing A/NZ (2 yrs)

India Marketing Director (acting) (7 mos)

Marketing Director, Service Cloud Asia Pacific (1 yr 9 mos)

IBM

Marketing and Partnerships Leader - Startups, Australia & New Zealand (10 mos)

Account Based Marketing Leader, Australia & New Zealand (3 yrs 9 mos)

Strategy & Capabilities Leader, Demand Programs Marketing, Growth Markets (8 mos)

Head of Marketing, C-Suite and Cloud, Growth Markets (2 yrs 3 mos)

Asia Pacific Marketing Leader, Global Business Services (3 yrs 9 mos)

A/NZ Channels Marketing Leader (2 yrs 6 mos)

Server Solutions Marketing Manager A/NZ (1 yr 11 mos)

Distribution Channels & Marketing Manager, IBM UNIX Systems (3 yrs 10 mos)

Sales Team Leader & Sales representative ibm.com (3 yrs)

Education

Certificate in Direct Marketing at Australian Direct Marketing Association (ADMA)

Mini MBA at Bottom Line Training & Consulting, New York

Advanced Marketing Strategy and Planning at China Europe International Business School

at Loreto College Normanhurst

Bachelor Commerce at Western Sydney University

Stephanie McCredie

Business Development Executive

Sydney, NSW, Australia29 yrs 10 mos experience

Highly Stable

Key Highlights

30 years of marketing leadership experience
Expert in Account-Based Marketing strategies
Passionate about mentoring and mental health advocacy

Stackforce AI infers this person is a B2B Marketing Executive with expertise in SaaS and strategic partnerships.

Contact

Skills

Core Skills

Account-based MarketingCustomer Relationship ManagementMarketing StrategyPartnership DevelopmentTailored Marketing ProgramsDemand Programs MarketingC-suite Marketing Programs

Other Skills

Strategic PartnershipsSales EnablementMarketing CommunicationsRevenue GrowthCustomer ExperienceStartup EngagementClient AdvocacySkills Improvement InitiativesIntegrated MarketingMarketing ROIMarketing ManagementB2B MarketingCo-marketingAlliance MarketingPartner Marketing

About

Experience

29 yrs 10 mos

Total Experience

21 yrs 5 mos

Average Tenure

8 yrs 5 mos

Current Experience

Salesforce

4 roles

Senior Director, Account Based Marketing & Strategic Accounts, Asia Pacific

Promoted

Aug 2021 – Present · 4 yrs 8 mos

I lead the Account-Based Marketing team at Salesforce, where we design strategic, insight-led programs for our most valued customers. With a customer-first mindset, we partner closely with Sales, Solution Engineering, Customer Success, and Partners to create personalised experiences that build trust, deepen relationships, and drive long-term growth. We collaborate across the broader Marketing organisation — including Executive Experience Marketing, Events, Brand, Industry, and Product Marketing — to ensure every touchpoint reflects our customers’ goals and values. Together, we don’t just help our customers succeed — we amplify their stories globally and work alongside them to drive positive impact in their communities.
As we step into the era of agentic AI, I’m focused on helping customers understand how intelligent technologies can empower their teams, streamline operations, and unlock innovation.
I’m passionate about marketing that’s empathetic, collaborative, and built to create meaningful, purpose-led impact — for our customers, their people, and the world around them.

Account-Based MarketingCustomer Relationship ManagementStrategic PartnershipsSales EnablementMarketing Communications

Director, Account Based Marketing, Strategic Accounts & Customer Marketing A/NZ

Promoted

Aug 2019 – Aug 2021 · 2 yrs

India Marketing Director (acting)

Jun 2018 – Jan 2019 · 7 mos

Marketing Director, Service Cloud Asia Pacific

Oct 2017 – Jul 2019 · 1 yr 9 mos

Responsible for developing and delivering innovative marketing strategies and plans with complete marketing mix recommendations to build awareness, pipeline and revenue for "Salesforce for Service" across Asia Pacific. In addition, advise Business Executives and give input to Business Plans to prioritise key segments to drive double digit growth. Be an evangelist for superior customer experience and service by speaking at 3rd party and industry events and engage as a thought leader directly with customers and prospects.

Marketing StrategyRevenue GrowthCustomer Experience

Ibm

9 roles

Marketing and Partnerships Leader - Startups, Australia & New Zealand

Dec 2016 – Oct 2017 · 10 mos

In this role I work with the startup community to help them take advantage of the market opportunities they have identified and make an impact to fuel the next generation of innovation.
I'm committed to helping startups tap into IBM's wealth of global resources, enterprise clients, business leaders, technical experts, technology, marketing and communications to supercharge their growth. I can introduce startups to talented IBMers who can act as extended team members, mentors and advisors for startups through ideation, network, and reach.

Partnership DevelopmentStartup Engagement

Account Based Marketing Leader, Australia & New Zealand

Jan 2014 – Oct 2017 · 3 yrs 9 mos

In this account focused marketing role I am dedicated to developing tailored end-to-end marketing and communications programs for Australia's leading organisations, and IBM's largest clients. I work closely with my clients and their ecosystem (including startups), as well as with IBM Executives to design bespoke marketing and communications programs to help them transform, innovate and grow through solutions including cloud computing, big data and analytics, cognitive and security.
In this role I also work across IBM's marketing and communications organisation and agencies to design and supervise the deployment of all aspects of marketing and communications including local and overseas events, social and digital marketing, internal and external communications, client advocacy, thought leadership, executive meetings locally and overseas, and corporate hospitality.

Tailored Marketing ProgramsClient Advocacy

Strategy & Capabilities Leader, Demand Programs Marketing, Growth Markets

May 2013 – Jan 2014 · 8 mos

Focus on developing the role and function of Demand Programs Marketing. This includes driving skills improvement initiatives, community and experience sharing across the Growth Markets (Asia Pacific, Central Eastern Europe, Latin America, Middle East and Africa). Align the Demand Programs Marketing organisation in Growth Markets to client needs and business objectives - with specific focus on personalised client marketing incorporating emerging digital marketing platforms with priority given to growth initiatives including Cloud, Analytics, Mobile and Social. Additionally, lead the C-Suite Study Deployment across Growth Markets Marketing and Communications.

Demand Programs MarketingSkills Improvement Initiatives

Head of Marketing, C-Suite and Cloud, Growth Markets

Promoted

Feb 2010 – May 2012 · 2 yrs 3 mos

Led the dedicated, integrated team across Growth Markets (Asia Pacific, Central Eastern Europe, Latin America , Middle East and Africa) responsible for the planning, execution and ROI of all marketing programs that target the C-Suite audience (specifically CEO, CFO, CMO and CIO). This included the successful and consistent roll out and engagement with the Agencies, Sectors and Brands for true end-to-end marketing and communications programs surrounding 2010 CFO, 2010 CEO, 2011 CIO and the inaugural 2011 CMO Study.
Ensured the plans and programs support the client needs, IBM business strategy and objectives across all brands and integrates the right mix of Demand Generation, Channel Enablement, Thought Leadership, Relationship Marketing, Digital Marketing, Communications, and Direct Response Advertising. In this role I was also responsible for owning and managing agency and vendor relationships in support of the integrated program plan.
Transformed C-Suite Program Performance by improving campaign quality and effectiveness consistently in all GMT’s that resulted in 22 Proven Practice nominations and 9 WW Best Practice Awards. Achieved 107% C-Suite Program targets in 2010, 108% in 2011 and 168% in 2012 Essentially growing C-Suite program marketing contribution by 145% over 2.5 years
Led the Demand programs Growth Markets focus on Cloud cross-brand and cross-program that resulted in 55% Marketing contribution to Growth Markets Cloud pipeline on average for 12 months.

C-Suite Marketing ProgramsIntegrated Marketing