Mahendrakumar BV — Product Manager
I’m Mahendrakumar with 6 years of experience leading B2B and B2C sales, marketing, and strategic initiatives across industry leaders such as Capgemini, Tata Motors, and Saint-Gobain. As GTM & Offer Lead for the insurance sector, I strategize innovation and drive global go-to-market initiatives targeting insurers worldwide. I lead Capgemini’s Gen AI portfolio for insurance, shaping GTM strategy, solution development, and innovation across geographies. I also lead Life Insurance Portfolio Strategy, crafting market-relevant offerings and supporting strategic client engagements with deep domain expertise. Collaborating with cross-functional teams on client RFPs, I bring Gen AI and insurance insights to grow existing business and develop compelling proactive proposals to win new logos. I’ve strengthened Capgemini’s market positioning through analyst engagements, industry events, and thought leadership campaigns, while championing ecosystem GTM strategies with global partners. As an Emerging Markets Manager at TATA Motors, I drove sales growth and expanded brand penetration in rural Tamil Nadu. Spearheaded omnichannel marketing strategies, executing multiple Above the Line (ATL) and Below the Line (BTL) activations for my region. Led dealer network expansion and manpower management, reducing attrition and enhancing workforce quality across the state. Additionally, took on key strategic responsibilities, including leading Tata Motors’ accessories business for Tamil Nadu, driving sales and market share growth.
Stackforce AI infers this person is a strategic leader in B2B and B2C marketing and sales across insurance and automotive sectors.
Location: Chennai, Tamil Nadu, India
Experience: 6 yrs 6 mos
Skills
- Go-to-market Strategy
- Insurance Portfolio Management
- Media Sales
- Digital Transformation
- Innovation Strategy
- Marketing Strategy
- Sales Growth
- Omnichannel Marketing
Career Highlights
- Led global go-to-market initiatives in insurance.
- Drove significant media sales growth through innovative strategies.
- Executed successful omnichannel marketing in rural markets.
Work Experience
Capgemini
Senior Manager (11 mos)
Senior Manager (1 yr 5 mos)
Manager - E.L.I.T.E. General Management Program (2 yrs 5 mos)
Saint-Gobain
Marketing Intern (2 mos)
Tata Motors
Senior Manager (1 yr 9 mos)
Education
Master of Business Administration - MBA at Indian Institute of Management Bangalore
Bachelor of Technology - BTech at National Institute of Technology, Tiruchirappalli
High School at D.A.V Boys Senior Secondary School, Gopalapuram, Chennai
High School at D.A.V Boys Senior Secondary School, Gopalapuram, Chennai
