Vartika Tripathi

CEO

Mumbai, Maharashtra, India7 yrs 9 mos experience

Highly StableAI Enabled

Key Highlights

Successfully built PawshBox from idea to thriving business.
Recognized for leadership during Covid crisis.
Award-winning entrepreneur with multiple national accolades.

Stackforce AI infers this person is a B2C E-Commerce entrepreneur with strong expertise in business development and marketing.

Contact

Skills

Core Skills

Financial ManagementInvestment ServicesBusiness BankingCash ManagementBusiness DevelopmentE-commerceCustomer ServiceSocial Media MarketingContent StrategyCustomer OnboardingDigital Marketing

Other Skills

BrandingChatbot DevelopmentCommunicationContent CreationCorporate StrategyCross-SellingEstate PlanningFEMA advisoryFacebook AdsFamily OfficeFinancial assets advisoryForexFundraising supportInterpersonal SkillsLeadership

About

Self-driven Entrepreneur, successful in building a pet care company - PawshBox - from a simple idea to a successful e-commerce and retail business. Experienced in all aspects of business development, including Operations, Marketing, Financial Management and Strategy. Acknowledged with many awards and recognitions, possessing well-developed leadership/communication skills, excellent time management skills, and great teamwork abilities. I am a MBA graduate, specialising in Innovation & Entrepreneurship, from Symbiosis Institute of Business Management, Pune. During the course of MBA, I kickstarted my company by building an e-commerce website and launching my first retail store. The PawshBox store provides a luxury shopping experience to pet parents by providing them with new and unique pet care products at exceptional service at affordable rates. Throughout MBA, I also won several national level business plan competitions, held by prestigious B-schools across the country. I was also recognised by numerous news media for the same. Being one of the only functional pet care service providers in the city during the lockdown, PawshBox garnered a lot of media coverage and admiration for serving customers and successfully handling business functions during peak Covid crisis.

Experience

Kotak private

Associate Vice President

Nov 2024 – Present · 1 yr 4 mos · Mumbai · On-site

Managing financial objectives of HNI C-suite profiles, corporate leadership professionals, NR HNIs, UHNI C-suite profiles - providing end-to-end banking and investment services.
Financial assets advisory
Estate Planning
Tax Structuring
Family Office
Offshore Investments

Financial assets advisoryEstate PlanningTax StructuringFamily OfficeOffshore InvestmentsFinancial Management+1

Standard chartered bank

Business Banking Relationship Manager

Jan 2023 – Nov 2024 · 1 yr 10 mos · Pune, Maharashtra, India

Acquiring and managing growth stage startups and new age business. Building their efficiency in cash management, trade and forex tools and processes.
Cash Management
Trade support
Forex
FEMA advisory
Regulatory support
Fundraising support

Cash ManagementTrade supportForexFEMA advisoryRegulatory supportFundraising support+1

Avail finance

Marketing Intern

Apr 2019 – Jun 2019 · 2 mos · Bengaluru, Karnataka, India

Social media marketing plan
Created a marketing plan for the platforms, LinkedIn and Facebook. Created content calendar and promotional plan. Learnt about spend pattern of customer segment (blue-collar workers) and created a plan to advertise to them accordingly.
Content Creation
Designed and created posts in the form of images, gifs and videos for Facebook and LinkedIn. Learnt about effective advertising language for the targeted customer segment.
Promotions
Created ads and promotions for LinkedIn and Facebook platforms. Was allotted a budget for the same. Created 3-4 promotions per week for Facebook ads.
Customer Onboarding
After noticing the time and man power spent on customer onboarding, I suggested to create a Facebook bot to onboard customer directly from Facebook. Created a workflow in which a candidate would be diverted to chat on messenger after any inquiring on the ad. Once in the messenger, the bot would collect basic details and the identification documents from the customer. This data would be collected into a simple google sheet that would be accessible by the operations team. If the candidate was eligible, he would be moved ahead in the loan application process.
The Facebook bot was entirely created by me and was successfully integrated. The effort worked wonderfully and my effort was much appreciated.

Content CreationPromotionsCustomer OnboardingSocial Media MarketingContent Strategy

Pawshbox

Co-Founder

Jun 2018 – Jan 2023 · 4 yrs 7 mos · Pune, Maharashtra, India

Self-driven Entrepreneur, successful in building a pet care company - PawshBox - from a simple idea to a successful e-commerce and retail business. Experienced in all aspects of business development, including Operations, Marketing, Financial Management and Strategy. Acknowledged with many awards and recognitions, possessing well-developed leadership/communication skills, excellent time management skills, and great teamwork abilities.

OperationsMarketingFinancial ManagementStrategyBusiness DevelopmentE-Commerce