Jan 2023 – Present · 3 yrs 2 mos · Remote

• Providing 1:1 mentoring for marketers and entrepreneurs (18 Sessions - 5/5 Rating )

Jan 2023 – Present · 3 yrs 2 mos · Remote

• Mentoring early-stage startup founders when they struggle in their start-up journey.
• I talk about topics like marketing, sales, organization structure, growth, idea validation, achieving customer-problem fit, and distribution strategies.

Apr 2022 – Jul 2022 · 3 mos · Remote

• Some of the things I did at Publitas are to:
• Restructure and lead the marketing team while supporting customer acquisition growth through increased audience mindshare and conditioning of the global markets towards the brand.
• Manage the marketing budget and expenditures.
• Lead the global content strategy and implement rich and engaging content for distribution on social media channels, websites for lead acquisition, and compelling sales collateral for the Business Development Teams.

Nov 2018 – Jul 2022 · 3 yrs 8 mos · Remote

• Established and led the company’s customer onboarding process driving a 50% increase in free trial to paid customer conversion rate.
• Led the complete lifecycle of customer onboarding process from acquisition to retention including, demo sessions, onboarding, and customer success management activities.
• Provided primary customer support to internal and external customers. Leveraged sales expertise to promote products and capitalized on upsell opportunities.
• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.

Nov 2016 – Jul 2022 · 5 yrs 8 mos · Remote

• Collaboratively founded the company, set the company mission, coordinated with fellow business partners and developed integrated strategies to ensure early traction with zero funding.
• From scratch, created a sales channel that helped the company;
• o Acquire +150 eCommerce clients from 35 countries.
• o Achieve 30X monthly recurring revenue (MRR) growth in 32 months along with a 65% YOY growth.
• Led the inbound marketing processes by creating company’s eCommerce and digital marketing blog perzonalization.com which now drives 10K/month organic traffic with a domain authority of 53. Actively blogging about digital marketing and eCommerce personalization.
• Planned and executed marketing campaigns using performance marketing (including search engine ads and social media ads) and email marketing to target groups, areas, and wider community.
• Led cross-functional experiments to accelerate customer acquisition, conversation, engagement, and monetization.
• Developed and executed robust B2B marketing programs and general business solutions resulting in increased company exposure, customer traffic, and elevated sales numbers.

Aug 2012 – Present · 13 yrs 7 mos · Istanbul, Turkey

• Collaboratively established the company and developed the early product with the technical co-founder. Led all the internal commercial processes of the company to scale it up to a profitable, 10K MRR business with zero funding.
• Created a sales channel from scratch;
• o Closed 20 enterprise sales deals in 24 months.
• o Total sales revenue of this channel helped the company increase its revenues by 26X.
• Managed all day-to-day communication with the clients working with the Head of CRMs, eCommerce managers, and digital marketers.
• Created customer support strategy to increase customer retention.
• Facilitated penetration of key accounts via strategic planning initiatives.
• Trained and mentored team members to promote productivity, accuracy, and commitment to friendly service.

Jan 2010 – Dec 2011 · 1 yr 11 mos

• Managed the regional marketing activities of Nokia Nseries, regional consumer insights and research; reporting dotted line to Marketing Director, Nokia Eurasia.
• Acted as the hub between country marketing teams and the global marketing team in order to coordinate the marketing activities of Nokia Nseries brand.
• Coordinated the regional activities of the Global Consumer Insights Team working directly with the global Consumer Intelligence team.

Apr 2007 – Dec 2011 · 4 yrs 8 mos

• Managed the brand management and go-to-market project planning activities of all Nokia-owned marketing campaigns. Acted as a direct report to the Head of Marketing. Oversaw daily business operations including finance, retail, services, product marketing, sales, care. Local responsible for consumer and brand research in the marketing team, working directly with the global Consumer Intelligence team.
• Coordinated with the creative, field, digital, media buying, and PR agencies to effectively manage the campaign budget and brand management activities.
• Served as a Go-to-market project leader to deliver successful launch campaigns of Nokia N95 8GB, Nokia N81, Nokia E71, Nokia E72, Nokia N96, and Nokia N97.

Nov 2004 – Apr 2007 · 2 yrs 5 mos

• Coordinated the below the line activities of NESCAFE brands including events, consumer promotions, artwork design, sampling, sponsorships and youth events, preparation of the brand plans.
• Headed Innovation and Renovation projects, coordination of the product group's projects with the ATL and BTL agencies, coordination of the inter-departmental relationships of the product group in the company, preparation of the product group budget

Oct 2003 – Nov 2004 · 1 yr 1 mo

• Management Trainee (one of the two people admitted to Nestle Turkiye in 2003, from a pool of appr. 1000 aplicants): Commercial Training in Nestle Key Account Sales Department as Sales Supervisor;
• Supervised mobile merchandising team, assisting the National Sales Manager in department related ad-hoc projects