Jul 2022 – Present · 3 yrs 8 mos · Pune, Maharashtra, India

• Anantadi -AI-driven end-to-end Virtual Product Placement (VPP) management platform for video content such as TV shows, Movies, Web Series, Music videos, and influencer content.
• Uninterrupted, Unavoidable, and Un-skippable Ad format
• With AI, computer vision, and rendering technology, we find contextually relevant scenes and insert 3D products, billboards, posters, signage into video content after video is produced. Digitally and dynamically place your brand and product in the video content (as opposed to traditional product placement, which is done at the time of filming)
• We seamlessly integrate objects in a scene of a movie, streaming, TV show, or anything digital so that they seem like a natural part of the environment. Personalized, Innovative and scalable in video advertising.

Jan 2020 – Jan 2022 · 2 yrs · Pune, Maharashtra, India · On-site

• Dhiti: AI-Powered Predictive Eye Tracking SaaS Platform
• An AI-powered predictive eye-tracking SaaS platform designed to analyze and optimize visual content for attention and engagement.
• Enabled businesses to predict human attention and attraction, providing actionable insights for webpages, advertisements, videos, signage, packaging, and other visual stimuli.
• Delivered powerful analytics for digital marketing and marketing research agencies, helping optimize the placement and performance of visuals by identifying strong and weak areas within designs.
• Empowered clients to improve key message visibility and call-to-action effectiveness, enhancing overall visual impact.
• Successfully combined AI technology with marketing insights to create a scalable solution adopted by leading agencies for design optimization.

Jan 2018 – Jan 2020 · 2 yrs · Pune, Maharashtra, India · On-site

• As a consultant, I led a team of professionals to conceptualize, develop, and deploy an AI-driven biometric software solution for media and user experience research, now used in UX labs globally.
• Implemented a cutting-edge solution that captures real-time user responses through biometric tools such as EEG, facial expression analysis, and eye tracking.
• Applied neuroscience and psychology principles to integrate advanced biometric technologies with practical business applications, enhancing user experience research outcomes.
• Successfully developed a prototype and guided its evolution into a fully operational tool, showcasing its value across the company’s global user experience labs.
• Delivered second-by-second analysis across various parameters, providing deep insights into user behavior and experience for media and research applications.
• Marketing colalterals and media research based on neuroscience, technology, and consumer behavior. Wit the tool, we measure the unarticulated (subconscious) emotional responses of the user in order to optimize the impact of the Video Ad, Trailer, Movie and script before the release and to create content that resonates with consumers' emotions.
• I worked as a BCI (Brain-Computer Interface) consultant and worked with a team at Nihilent to develop BCI-based software solutions for their media and user experience (UX lab) based on AI/ML for advertising, media and UX testing.
• Technology -
• a) Facial Coding (Online and Offline)
• b) Brainwave Mapping (EEG)
• c) Eye Tracking
• Products/Services -
• Movie Trailer Performance Testing
• Advertisement Performance Testing
• Movie/Ad Script Concept/storyboard Testing
• UI/UX Testing
• Game Testing
• Package Testing

Jan 2011 – Jan 2018 · 7 yrs · Pune, Maharashtra, India

• Roadside Entertainment -
• Product placement and brand partnership consulting company since 2011. At RE we love creating strategic partnerships between brands and TV, Film, Music, Streaming, Events, and Celebrities. When we watch a movie, product placement pops off the screen and grabs our attention. and we definitely know how it happened - and then how to replicate it for another brand. So far we have worked with more than 100 fimns and 60 national and international brands.
• What We Do -
• Researches, identifies and pitching branded content partnerships.
• Establish and maintain relationships with production companies about placement opportunities and negotiate pricing, terms of contract, and other project-specific details with brands.
• Develop marketing plans, timelines and status reports
• Accountable for assigned campaigns, managing all communication, promotional co-ordination etc.
• Ensure complete accuracy and fulfillment of contractual obligations from both companies,
• Production outreach and brand pitching, delivering and/or shipping product to production, demonstrating products, asset and inventory management, etc.