Jan 2021 – Jul 2025 · 4 yrs 6 mos · Seattle, Washington, United States

Jun 2018 – Oct 2020 · 2 yrs 4 mos · Greater Seattle Area

• Skilljar is the leading customer training platform for enterprises to accelerate product adoption and increase customer retention.
• Our award-winning product enables companies to deliver beautiful customer training experiences backed by data. We’re much more than just a learning management system (LMS) - our product is purpose-built for customer and partner enablement. Features include a best-in-class student experience, payments engine, social certifications, advanced analytics, and integrations with Salesforce and Marketo. Our enterprise-grade platform provides all the essential tools for Customer Training and Enablement teams to successfully onboard, engage and retain customers.
• Founded in 2013, Skilljar is based in Seattle, WA and backed by Mayfield, Shasta Ventures, and Trilogy Equity Partners. To learn more about how Skilljar can help transform your customer enablement strategy, visit www.skilljar.com.

Apr 2017 – May 2018 · 1 yr 1 mo · Greater Seattle Area

• Amperity is a technology startup that is applying machine learning to transform consumer marketing for some of the world’s most loved brands.

Aug 2015 – Apr 2017 · 1 yr 8 mos · Greater Seattle Area

Jan 2013 – Jul 2015 · 2 yrs 6 mos · Bellevue

• Apptio's Technology Business Management (TBM) applications provide revolutionary automation and analytics in cost transparency, showback/chargeback, planning and performance management required for IT to run like a business.
• Built Apptio's Global Demand Generation team. Conceived and executed content, inbound, and social marketing strategy, and campaigns resulting in an 800% increase in Sales Accepted Leads.
• Recruited and managed a high-performing, data-driven team of designers, content marketers, writers, videographers, and conversion optimization specialists.
• Orchestrated content production and distribution across through structured campaigns.
• Optimized marketing investments by measuring funnel returns around 5 key revenue performance indicators.
• Developed innovative direct mail campaigns to reach senior IT and Finance leaders inFortune 500 companies. Drove 200+ opportunities at record low cost per meeting.
• Grew LinkedIn and Twitter communities from hundreds to 20K followers.
• Developed asset-download, pre-first-meeting, and post-first-meeting email nurture stream to engage and convert prospects via marketing automation.
• Enabled Sales Development team and Field Marketing Managers through best practices, call scripts, event programs, and email templates.

Aug 2011 – Dec 2012 · 1 yr 4 mos · Redmond, WA

• Combined marketing expertise with engineering best practices and analytics to build out WindowsAzure.com, which served both as a mechanism for customer acquisition and product usage.
• Owned design, architecture, and operations for WindowsAzure.com, delivering 36% higher trial and 59% higher purchase conversion rate over six months.
• Championed adoption of multivariate testing, web analytics, and reporting best practices. Created infrastructure to track and optimize visitor and customer behavior.
• Crafted scenarios, roadmap, and delivery plan for next iteration of the management portal in partnership with the design team.
• Managed relationship with Microsoft teams onboarding to the redesigned management portal. Created principles and structure to prioritize partners.

Sep 2008 – Jul 2011 · 2 yrs 10 mos · Redmond, WA

• Built the Windows Azure marketing function from 'Red Dog' incubation project to Microsoft’s strategic commercial cloud offering. Successfully launched the first BETA and first Generally Available version. Developed marketing muscle for the product as the offering matured. Highlights include:
• Serving as marketing lead for successful launch of Windows Azure.
• Building high-functioning team comprised of project manager, designer, advertising optimizer, and three developers to drive WindowsAzure.com.
• Growing Facebook and Twitter communities from zero to 30K+ members each. Managed product blog.
• Establishing customer evidence program. Driving creation of 200+ pieces of evidence over two years.
• Crafting global Developer ad campaign. Campaign launched in 17 geographies.

Jul 2006 – Sep 2008 · 2 yrs 2 mos · Redmond, WA

• Developed value proposition, naming, and pricing for the next version of Visio.
• Designed and executed plan to drive Visio 2007 awareness, resulting in 20% increase in monthly trial downloads. Implemented Search and digital marketing campaign to drive Visio 2007 upgrades among IT Professionals.
• Investigated Information Worker diagramming needs, diagnosed key barriers to Visio adoption, and influenced Development team to customize product experience.
• Managed global matching funds marketing campaign executed by 20+ Visio Product Marketing Managers that resulted in $30MM incremental revenue.

May 2005 – Aug 2005 · 3 mos

• • Devised marketing strategy and education program for exposing 5,000 physician assistant (PA) students nationwide to the Guidant brand and the endoscopic vascular harvesting procedure.

May 2001 – Jun 2004 · 3 yrs 1 mo

• Managed interaction with 2MM small business cardholders to identify cost reduction and revenue optimization opportunities.
• Quantified benefits and risks in building case for outsourcing of call center services to India. Led five-member cross-functional team in managing outsourcing realizing $6MM in cost savings and $600K in incremental revenue.
• Identified new cross-sell channel; convinced management to utilize channel through detailed analysis and persuasive presentations adding $1.8MM in annual revenue.

Aug 2000 – Apr 2001 · 8 mos

• • Segmented consumer demographics and created targeted email campaign for Gymboree, leading to identification of most profitable online consumer segment and 40% increase in website traffic.

May 2000 – Aug 2000 · 3 mos

Jun 1997 – Jun 1998 · 1 yr

• • Established presence in two new regions and met $125K annual sales target by developing relationships with senior scientists and entrepreneurs.