Sep 2022 – Feb 2024 · 1 yr 5 mos · Mumbai, Maharashtra, India

Feb 2020 – Sep 2022 · 2 yrs 7 mos

• Led the integration to onboard Yes and RBL bank for UPI payments and ensured that core payments infrastructure is resilient.
• Scaled UPI to 70MM+ customers.
• Laid foundation to achieve best in class success rates by Dec’22.
• Improved UPI adoption within Amazon shopping customer base which incrementally helped in reducing cost of payments.

Jan 2018 – Feb 2020 · 2 yrs 1 mo · Noida

• Owned Scan and Pay, Money Transfer, Passbook and Add Money journeys on Paytm app and onboarded over 70MM users on UPI platform by providing best in class success rates and faster payments.

Apr 2016 – Dec 2017 · 1 yr 8 mos

• Some key achievements in the Role have been-
• Snapdeal Android App featured on play store under Editors’ Choice and New + Updated section which helped boost daily App installs by ~20%.
• Ideated “Out of Network Notifications” to cater user drop offs due to network errors- A first on any App in India. The feature enabled users to preserve session state and return without any data loss further adding ~900 incremental orders and 1.6 M GMV/day.
• Led a cross functional team to roll out “SD Instant” – hyper local product for grocery / daily needs
• New generation revamp of Snapdeal Android App which boosted the order conversion by 6% in the newly redesigned app (~4500 incremental orders and 8 M GMV/day).
• Managed Mobile only sign up and login via OTP for faster checkout. The feature improved the FTV conversion by 11.9% and added 5k daily new registrations.
• Led the integration of Snapdeal and Freecharge to launch Mobile Recharges and Bill Payments on Apps adding 6k daily new transacting users. Higher D30 of these users against Snapdeal App users (44% vs 30%).
• Streamlined the App install process by moving to Run Time Permissions Model, which improved the Installers to Store listing visitors ratio by 6.36% (25.1% vs 23.6%).
• Worked closely with the dev team to improve home page load time across networks. Effort helped reduce load times by more that 60% on 3G and 4G networks.
• Contributed and actively involved in various product initiatives such as Product Finder, Discovery tools, App size reduction initiatives and Business Growth opportunities.

Oct 2013 – Mar 2016 · 2 yrs 5 mos

• Some key achievements in the Role have been-
• Led the initiative to propel material design to create a visual theme on Android App.
• Ship near project aimed to decrease delivery time and achieve intra-zonal transactions. The feature improved the intra-zonal salience by ~30% (23.4% vs 18%).
• On boarded Automobile category with Loan and Insurance facility on Apps, M-site and Website which added 3 M GMV/day.
• Open Filters project increased the filters usage by ~25% (23.7% vs 19%) and boosted the conversion of Electronics and Fashion category by 3.5% and 2.7%.
• Quick buy feature for faster checkout helped increase the Android App conversion by ~3% (~1950 incremental orders and 3.5 M GMV/day).
• Launched Notification Heads (A very first in eCommerce), which helped users to interact with App without even opening the App. These notifications drove 20% higher click through rate against conventional app notifications.
• Designed 2 step buy flow for faster checkout which uplifted the buy flow conversion by 4% (~1650 incremental orders and 3 M GMV/day).
• Bank offers integration on payment page to improve prepaid salience. The feature increased prepaid salience by ~26% (19% vs 15%).
• Juspay integration in order to save users Credit/Debit cards for faster checkouts and further improving prepaid salience.
• Optimized mobile website for legacy browsers (Opera mini, Internet Explorer and UC) and built specific use cases in order to boost conversion on these browsers (For ex- COD only payment option for legacy browsers).
• Launched multi level navigation on homepage, category storefronts, brand store and brand category pages.