Dec 2022 – Nov 2024 · 1 yr 11 mos · Stockholm, Sweden · On-site

• Topics I’ve guest lectured:
• Building a brand from A to Z
• Using generative AI in marketing
• Writing for B2B on social media

May 2022 – May 2025 · 3 yrs · On-site

• Say contract, think Oneflow! (STO:ONEF)
• Company messaging across our owned channels including oneflow.com, social media, paid, earned media
• Drove the shift towards AI-driven content development and visual production
• Brand strategy and identity
• Campaign creative direction
• Search content and storytelling
• Product marketing
• Copywriting
• Oneflow is loved by tens of thousands of users worldwide. Our platform automates the entire contract process from start to finish, all in one place. Turning clunky, static contracts into helpful, smart contracts.
• Processes are faster, decisions are better, and deals are quicker. It’s an easier, smoother, and smarter way for teams of all shapes and sizes to handle their contracts.
• Try Oneflow free at oneflow.com 💫
• #contractmagic

Jul 2017 – May 2022 · 4 yrs 10 mos · On-site

• First marketer at Oneflow and the CMO as we prepared and led the company to be listed on Nasdaq. As the marketing department of Oneflow, I wore the hats of product marketing, SEO, content, PR, growth marketing, automation, paid media, social… until one day, we had to hire many more marketers to scale Ling. I quickly discovered my superpowers and gave up my title to focus on brand.

Sep 2015 – Jun 2017 · 1 yr 9 mos · Stockholm, Sweden · On-site

• Created and aligned Edgeware’s (OMX:EDGE) sales, product and marketing team with a clear positioning strategies outlined in my trademarked “messaging architecture”
• Rebranded the company to bring out the DNA of the company in preparation for IPO listing
• Crafted global messaging strategies and launch decks including sales presentations and collateral for new releases
• Responsible for telling the story of Edgeware, thought leadership content, social media and PR strategies
• Manage media and analyst relations, providing briefings, speaker presentation, content and distribution strategies

Oct 2014 – Sep 2015 · 11 mos · Stockholm, Sweden · On-site

• Due to Lexmark acquiring ReadSoft, promoted to lead the GTM for the worldwide financial process automation market (the largest segment in the software business)
• Led the messaging and marketing campaigns to acquire new business
• Manager with 17 direct reports consisting of strategists, creative writers and designers
• Drove and executed messaging and content strategies for the business segment
• Implemented cohesive brand and product messaging across awareness and demand generation campaigns
• Built website, campaigns, email marketing, ABM programs
• Established vision, goals, KPIs and ways of working framework for the team

Dec 2010 – Sep 2014 · 3 yrs 9 mos · On-site

• Product marketing lead with 5 direct reports with budget responsibilities. Strategize, plan and define marketing programs for ReadSoft's key offering to leverage corporate strategies and market needs. Drive global market-driven positioning initiatives through leading cross-functional teams. Develop messaging, awareness and demand generation programs, sales enablement, and buyer personas. Work with industry analysts, internal and external agencies to create thought-leading marketing collateral, sales tools and gain knowledge on buyers and buyer journey. Establish goals, processes and framework for team to operate collaboratively. Develop strong, passionate team culture through active engagement and open communication.
• Collaborative manager with hands on experience in positioning, messaging, branding, sales and campaign enablement, analyst relations, content marketing, event, lead generation program, competitive analysis, research.

Sep 2007 – Dec 2010 · 3 yrs 3 mos · On-site

• Train new managers on market dynamics and competitive landscape. Research and prospect enterprise segment. Manage analyst relations, update internal competitive intelligence blog and shared resources in SharePoint, coordinate research activities. Initiate and drive global customer survey program.
• Achievements:
• Created successful ABM campaigns closing a few large deals based on manual research and prospecting on the enterprise segment
• Turned ad-hoc updates into a centralized competitive intelligence intranet with defined
 structure and process, regular blog and content updates targeting executives and sales
• Initiated a project to change survey vendor that reduced costs by half a million SEK in
 2012 while improving user adoption rate within the company
• The first in the company to introduce and gain buy-in for Net Promoter Score concept

Nov 2006 – Aug 2007 · 9 mos · On-site

• Responsible for copywriting: campaign emails and websites, presentations, print and web ads. product brochures, research report, newsletters and sales material. Journalistic writing for internal staff magazine, press releases, and internal event reports. Update and administer company websites, Intranet, Extranet, coordinate global events, analyst and financial briefings.

May 2006 – Nov 2006 · 6 mos · Stockholm, Sweden · On-site

• Translate copy from Swedish to English. Edit English copy for financial reports, stock exchange regulated releases, press articles, web copy and auditing content.

Apr 2004 – Jul 2005 · 1 yr 3 mos · Kuala Lumpur, Malaysia · On-site

• Lead and manage the creative team, write creative briefs, develop concepts and copy, orchestrate launch events, manage client relationship, and create client pitch presentations.