Nov 2023 – Apr 2025 · 1 yr 5 mos · Gurugram, Haryana, India · Hybrid

• Blue Vector is a group of creative agencies in India providing the best creative, marketing, and tech solutions to a clientele ranging from startups to Fortune 500 companies. We create a simple and seamless creative experience covering everything from brand building to technological innovation.

Mar 2022 – Oct 2023 · 1 yr 7 mos · Gurugram, Haryana, India

• o Spearheading marketing strategies for B2B audio advertising and product marketing with the aim of driving strategic business growth and supporting sales efforts to increase market share.
• o Driving forward-thinking marketing strategies tailored to B2B audio advertising and product marketing, aligning with business objectives and fostering revenue growth.
• o Strategically supporting sales teams in expanding market share by orchestrating targeted campaigns, thereby capturing new business opportunities and fortifying client relationships.
• o Devising and executing strategic product positioning strategies that effectively communicate value propositions, ensuring the product's unique benefits resonate with target audiences.
• o Collaborate seamlessly with external partners, PR professionals, digital experts, and event specialists to collectively achieve organizational objectives and amplify the impact of marketing efforts.

Jul 2019 – Feb 2022 · 2 yrs 7 mos · Noida, Uttar Pradesh, India

• o Established & integrated marketing business function from scratch and provided strategic Go To Market Advisory for the cyber security practice with a yearly social media growth of over 100%.
• o Orchestrated cultural shift towards brand marketing within the organization, led teams to drive growth initiatives across all digital and traditional channels.
• o Played a key role in streamlining sales and inside sales processes to help reach its target audience at scale to deliver growth at optimum costs and at least 50% budget reduction.
• o Enriched end-to-end relationships, enhanced partnership channels & collaborated with brands like Nasscom for marketing engagements and multiple leading technology partners.
• o Participate in quarterly/yearly growth strategy with regional sales and developing strategically strong data and ROI driven inside sales and marketing strategy.
• o Proactively collaborating and leading from the front along with resource management and other key stakeholders to increase employee engagement and corporate culture.

Dec 2018 – Jul 2019 · 7 mos · Noida, Uttar Pradesh, India

• o Spearheaded Global enterprise sales & marketing processes from India & Singapore offices in both public & private sectors for a cybersecurity solutions.
• o Orchestrated projects including up-selling, cross-selling, creating OEM distribution & re-seller channels (Pan Asia & Pan & Middle east); enabling customer success.
• o Designed Branding Strategies, implemented marketing plan, managed lead generation processes & handled tender & bid management for the organization.
• o Contributed in building partnership alliances, channels & played the role of single POC representing the organization in leading events led by Nasscom, DSCI, GISEC & Nullcon etc.

Jun 2016 – Present · 9 yrs 9 mos · India · Hybrid

• I wear multiple hats under NSM, but one thing ties them all together: helping individuals and businesses grow with clarity, credibility, and impact.
• o CMO Leadership - For startups and growing businesses that need senior marketing leadership without a full-time hire. I step in to define brand strategy, align teams, build GTM roadmaps, and drive measurable growth. This is a strategic, hands-on role where I partner closely with founders to accelerate scale.
• o Consulting & Advisory - Focused 1:1 and group sessions for professionals, founders, and teams, covering personal branding, GTM planning, and marketing clarity.
• o Training & Speaking - Workshops, guest lectures, and talks on personal branding, storytelling, and modern marketing strategies.

Jun 2014 – Nov 2018 · 4 yrs 5 mos · New Delhi, Goa, India

• o Co-founded a digital solutions company offering SEO, SMO, website development & digital marketing services, and co-curated ‘SmaartYou’, a personal branding platform built to serve both B2B and B2C markets.
• o As a Consulting COO, drove business growth at both strategic & tactical levels, established performance management systems, improved operational efficiency, and led a 15-member team to maximize client engagement.
• o Led operational strategy, client relationships & business alignment across Metanest, Private Unlimited & Blue Vector, including acting as the Business Head & primary POC for C-level executives at Private Unlimited.
• o Conducted training sessions and provided strategic advisory to academia, early-stage ventures & small businesses, driving consulting engagements across branding, marketing strategy & operations.

Aug 2013 – Apr 2014 · 8 mos · Noida, Uttar Pradesh, India

• o Successfully established end-to-end tactical, financial & strategic solutions & conceptualized RFPs & RFIs to drive new business.
• o Spearheaded 8 Global Strategic deals & improved internal effectiveness, maintained long-term client relationships & valuable business alliances.
• o Translate insights into recommendations for the sales team and cross-functional teams on how to drive the client requirements.

Aug 2010 – Aug 2012 · 2 yrs · Noida, Uttar Pradesh, India

• o Key contributor in establishing teams, deploying processes & tools (Service Now).
• Effectively managed ongoing value-added ITIL processes for 220 British Council offices across 109 countries.
• o Led management team of 5 members & managed operational processes by setting up a well governed, autonomous ecosystem driven with standard process, quality frameworks & measurable targets.
• o Involved in organization wide initiatives like like ISO 27001 deployment, hiring and training of employees.

Apr 2005 – Jul 2010 · 5 yrs 3 mos · Noida, India & California, United States

• o Proven capabilities in heading the ITIL service delivery of the entire Australia region & handled 7 key accounts and leading a team of 25 members to implement multiple process and tool deployments and deliver ongoing value-added off-shore services.
• o Spearheaded & facilitated an offshore project (Pilot) while based at Toyota Headquarter in California, USA (Feb 2009 – Jun 2010),
• o Led the process and technology transition from Remedy to HP Service Management while based in Australia (Feb 2008 - April 2008).
• o Responsible for team handling, processes & tool deployment, documentation & staff training, operational reviews & reports.
• o Key Project Lead for various service improvements programs on global standards & frameworks including Six Sigma which led to highest customer satisfaction ratings & zero team attrition throughout.
• o Single handedly managed various offshore & onshore projects as Asset & Configuration Manager & contributed to numerous CSR interventions and employee engagement initiatives.

Feb 2004 – Apr 2005 · 1 yr 2 mos · Noida, Uttar Pradesh, India

• o Successfully managed large Enterprise Accounts for clients like Barclays & provided offshore business process outsourcing support.
• o Key contributor in successful completion of offshore project in UK & contributed as the primary POC for key stakeholders & managed effective customer relationships.