Apr 2022 – May 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India

• 🔹 User & Seller Growth Strategy
• Spearheaded growth initiatives across User and Seller charters, driving increased adoption and engagement. Seller number base grew by 4X in 1 year
• Launched new revenue-focused acquisition strategies to enhance marketplace penetration.
• 🔹 Rebranding & Strategic Launches
• Led the rebranding and launch of Meesho Grocery (formerly Superstore), ensuring a seamless transition across Product, Marketing, and Seller Communications.
• Strategized and executed the pilot launch of Meesho LIVE Commerce, driving engagement in the live shopping space.
• 🔹 High-Impact Sale Events & Campaigns
• Conceptualized and executed MAHA INDIAN DIWALI Sale, coordinating across key categories like Fashion, Electronics, and Kitchen Appliances to drive record-breaking sales.
• Managed monthly sale events for Meesho Grocery, enhancing visibility and sales within the grocery segment.
• Instrumental in planning and execution of the viral #AbBusinessEkNumber campaign, boosting seller acquisition and brand recall.
• 🔹 Content & Influencer-Led Initiatives
• Worked closely with the content team to develop and scale IP-led content formats, including:
• "Meesho Seller in Spotlight" – Showcasing inspiring seller stories.
• "Meesho Masterclass" – A knowledge-sharing initiative featuring top influencers in the SME space.
• Drove influencer-led marketing efforts, aligning key creators with strategic business goals.

Jan 2022 – Apr 2022 · 3 mos · Colombo, Western Province, Sri Lanka · Hybrid

May 2021 – Dec 2021 · 7 mos · Delhi, India · On-site

•  Formulation of long-term Branding and Digital Marketing Strategies to establish the brand as a Digital First brand in home appliances category
•  Driving growth strategies (Exclusive Product Launches, Website base growth, Pricing, Discounting and Campaigns) to develop Brand DTC Channel, targeting 2x growth YoY
•  Setting up SEO, Website UI/UX enhancements and Digital Content strategies through Social Media (Facebook & Instagram) to drive salience and ensure TOM awareness
•  Driving growth hacking initiatives for monthly campaigns for Top-of-the-funnel Lead generation and tracking KPIs like Revenue, Conversions, CPA, CPL, achieving monthly conversion rate of 1% and 15% M-o-M growth in GSV
•  Strategized Social Media content strategy improving organic reach by 40% till Sep’21
•  Driving Brand TVC Production, Story Boarding & Media Planning for GEC & Regional News channels for major HSMs targeted to impact post evaluation metrics by 15%
•  Assisting Marketing Head with handling annual Marketing Budget of 5 Cr+ for the brand
•  P&L ownership for the category, driving the product portfolio innovation and launches
•  Working closely with the Sales and MIS teams for Price Build Ups, Schemes and Distribution opportunities to improve Market Share and Gross Margins for the brand
•  Ownership of assisting Marketing Head with cost effective Annual Digital Marketing Plans, Mainline Media Mix and Category/Brand campaigns
•  Collaborating with design teams to develop digital campaigns (landing pages, ecommerce banners & web visuals) optimized for conversion, relevance, and customer preferences
•  Driving Social Media visibility working on consumer relevant content through mood shots, 3D Product Videos, brand films, customer testimonials and Contest Alerts
•  Implementing innovative brand and product integration activities with leading Social Media influencers to increase equity for Home Appliances category

Feb 2021 – May 2021 · 3 mos · On-site

May 2019 – Apr 2021 · 1 yr 11 mos · Gurgaon, India · On-site

• Role: Brand & Product Marketing Manager
•  Successfully launched 5 New products, resulting in an estimated increase in MS by 2% with an annual revenue increment of 20 + Crore
•  Drove digital transformation of the brand through eCommerce Channel affecting Market Share growth by 30%, implementing innovative Product Cataloguing, CPM banner Ads, PPC Ads, Amazon A+ and Flipkart RPD content
•  Implemented SEO strategies for the category on platforms like Amazon & Flipkart
•  Executed 3 Pan India Media (ATL and Digital) campaigns with an Average ROAS of 3:1 ensuring incremental volumetric and value growth of the brand in the category.
•  Cumulative annual Marketing Budget handling of 4 Cr for the category
•  Conducted social media influencer events and Brand promotion events with brand ambassador, Narain Karthikeyan to drive incremental brand equity
•  Worked closely with the R&D, SCM & BU Teams for the Product lifecycle planning, launches through the various gate processes and delivering as per the stipulated timelines
•  Planning, designing, and execution of Online/Offline Branding campaigns, BTL communications and activities such as In-Shop Visibility, product packaging, POSM, Signages, Events, product photoshoots & promotions for India and International markets
•  Engaged in briefing & media planning with mainline and digital creative agencies to arrive at insights, value propositions, RTBs, campaign and execution ideas.
•  Packaging Development and changes for 104 SKUs as per Legal & Metrological guidelines
•  Gathered market & competitor insights through frequent market visits, understanding consumer behaviour, competition benchmarking and category trends.

Apr 2018 – Jun 2018 · 2 mos · Mumbai, Maharashtra, India · On-site

Sep 2014 – May 2017 · 2 yrs 8 mos · Bangalore, India · On-site

• Integral part of the Developement, Innovation and Marketing Teams of some of the best in-house technology products and services. My role involved Product Lifecycle Management and Business pitches to the Oil and Gas Industry majors.