Pritika Shah — CEO
Pritika has been associated with HDFC Life since November 2013 and is an Executive Vice President and Head- Marketing & CSR. Prior to joining HDFC Life, she has worked for financial brands like Aditya Birla Capital, Bharti AXA and GE Money as well as consumer companies like Pizza Hut and Dabur. She is a passionate marketer who has built and nurtured several brands in her 24 year long career, with expertise across various facets of marketing- brand, digital, communications, campaign management and research. She holds a management degree in marketing from Nirma University, Ahmedabad and has done her B.Com Hons from Calcutta University.
Stackforce AI infers this person is a seasoned marketing executive in the financial services and consumer goods sectors.
Location: Mumbai, Maharashtra, India
Experience: 24 yrs 3 mos
Skills
- Brand Management
- Corporate Communications
- Digital Marketing
- Marketing
Career Highlights
- 24 years of diverse marketing experience
- Led marketing strategies for top financial brands
- Expertise in brand management and digital marketing
Work Experience
HDFC Life
EVP, Head- Marketing & CSR (11 mos)
Senior Vice President- Marketing & CRM (4 yrs 11 mos)
Vice President-Marketing (3 yrs 11 mos)
AVP Marketing - Brand & Research lead (2 yrs 4 mos)
Bharti Axa Life Insurance
AVP Marketing & Communications (1 yr 1 mo)
Aditya Birla Capital
Assistant General Manager ; Chief Manager-Marketing (3 yrs 11 mos)
GE Money
Senior Manager-Marketing (3 yrs 2 mos)
ICICI Bank
Product Manager (0 mo)
Dabur India Limited
Assistant Brand Manager (2 yrs)
Pizza Hut
Marketing Executive (2 yrs)
Education
Executive Education at Indian School of Business
Executive Development Programme at INSEAD
Executive Development Programme at INSEAD
PGDM at Institute of Management, Nirma University
B.Com Hons. at University of Calcutta
ICSE/HS at Loreto Convent/Loreto House
