Dec 2025 – Present · 4 mos · Lahore, Punjab, Pakistan · Remote

May 2025 – Present · 11 mos · Remote

Nov 2023 – Sep 2024 · 10 mos · Lahore, Punjab, Pakistan

• Orchestrated end-to-end go-to-market launch: led a 6-person team through research, positioning, and multi-channel roll-out, delivering the full GTM stack 4 weeks ahead of schedule.
• Partnered with Product & Design to localise UI/UX for Pakistani audiences, boosting early-access sign-ups by ~60%.
• Re-engineered the corporate website and SEO strategy: secured #1 Google ranking for seven high-intent keywords; organic traffic surged by 230% QoQ while CAC fell by 35%.
• Led a content refresh initiative that tripled blog-sourced MQLs.
• Led the production of buyer journey video assets (explainer, demo, testimonial) which lifted demo-to-close conversions by 15%.

Sep 2023 – Nov 2023 · 2 mos · Lahore, Punjab, Pakistan

• Product marketing consultancy for on-demand pay product.
• Devised a 360-degree marketing strategy that drove a 15% adoption rate
• Edited blog posts for SEO-friendliness resulting in 1,000 monthly website visits in 6 months
• Collaborated with product and design teams to review app content leading to 10,000 active users in 6 months

Jun 2022 – Nov 2022 · 5 mos · Lahore, Punjab, Pakistan · Hybrid

• Designed and launched a 60-page interactive Product Guide that unified messaging for sales and CS, increasing demo-to-close conversion by 25%.
• Enhanced sales enablement for junior reps: crafted call scripts, objection-handling matrices, and pitch decks that cut ramp time from 6 → 3 weeks.
• Partnered with Product & Tech on feature-release playbooks that secured renewals and upsells at Nando’s and Baskin-Robbins.
• Championed data-driven enablement culture: built quarterly performance dashboards in GA4 & HubSpot.

Mar 2022 – Jul 2022 · 4 mos · Lahore, Punjab, Pakistan · Hybrid

• Engineered a fast-track Management Trainee program in partnership with LUMS; hired 15 high-potential graduates in just 14 days, slashing time-to-hire by 70% in a quarter.
• Boosted talent quality and engagement, lifting team productivity by 18% within one quarter.
• Maintained a best-in-class 99% retention rate during a period of rapid scale-up and intense market competition.
• Standardised hiring workflows, introducing ATS filters, competency matrices, and interviewer scorecards that cut hiring cost per head by 25%.

Aug 2021 – Feb 2022 · 6 mos · Lahore, Punjab, Pakistan · Hybrid

• Rescued an under-performing website by partnering with a specialist content marketing agency; overhauled SEO and on-page UX, catapulting 12 core keywords to Page 1 and driving 300% organic traffic in two quarters.
• Slashed CAC by ~70% through a content engine of success stories, testimonials and high-authority link-building.
• Opened new GCC revenue streams: launched geo-targeted, Arabised landing pages that generated the company’s first SAR-denominated deals in Riyadh and lifted international MRR by 25% QoQ.
• Built an on-demand knowledge hub (how-to videos, blog tutorials, FAQs) that increased LTV by 15% YoY and cut churn by 12% by empowering self-service adoption.
• Produced SEO-friendly articles and case studies, elevating DA by 18 points and doubling inbound MQLs.
• Implemented content performance dashboards in GA4 & Ahrefs, raising MQL-to-SQL conversion by ~20%.

Apr 2021 – Jul 2021 · 3 mos · Lahore, Punjab, Pakistan · Remote

• Appointed as Airlift’s first in-house content lead during pivot from ride-hailing to grocery quick-commerce; built end-to-end content infrastructure (web, blog, in-app, email, ad copy) within 30 days.
• Launched a data-driven SEO & content marketing program that lifted organic website sessions by 150%.
• Developed brand voice & messaging framework adopted across product, growth, and CX teams, boosting email campaign CTR by 22% and push notification engagement by ~20%.
• Directed the creation of blog posts and press releases, securing Tier-1 media coverage

May 2020 – Sep 2020 · 4 mos · Karāchi, Sindh, Pakistan · Remote

• Took full-funnel ownership of eight SaaS clients - from keyword research and topic clusters to publishing and link-building - delivering Page-1 Google rankings for high-intent keywords.
• Propelled Pixelied to the #1 SERP position for its core “Canva alternative” keyword, expanding monthly organic sessions by 260% QoQ.
• Boosted aggregate inbound MQLs by ~200% through content refreshes, pillar pages and backlink outreach.
• Produced long-form content assets (guides, comparison pages, eBooks) supporting inbound growth.

Aug 2018 – Mar 2020 · 1 yr 7 mos · Karachi, Pakistan · On-site

• Built the luxury vertical from the ground up, crafting the GTM plan, merchandising calendar, and on-site CX that ramped annual GMV from PKR 0 to PKR 1 million.
• Implemented full-funnel growth engine (SEO, paid social, influencer seeding) that improved conversion rate by ~2% and raised AOV by ~30%.
• Built a KPI dashboard, enabling management to forecast demand with 90% accuracy.

Aug 2012 – Jul 2018 · 5 yrs 11 mos · Karāchi, Sindh, Pakistan · Remote

• Devised digital marketing strategies that achieved ROI improvements of 40–60% across client portfolios.
• Increased organic website traffic by up to 3x through SEO, content marketing, and keyword alignment.
• Grew social media followings by 50–100% QoQ through targeted content calendars and audience segmentation.