Jan 2025 – Nov 2025 · 10 mos · Bengaluru, Karnataka, India · On-site

Oct 2022 – Present · 3 yrs 7 mos · Bengaluru Area, India

• Working with founders and CXOs of tech and D2C startups to help them grow profitably YoY.

Jul 2021 – Sep 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Spearheaded the digital marketing team for Yubi across Business Loans, Supply Chain Finance and Co-lending products for user acquisition and revenue
• Built the digital team from scratch for different sub-functions like Performance Marketing, SEO, Customer Lifecycle Management (CLM), Events and Social Media
• Onboarded Webengage for product notifications and Hubspot as CRM
• Influenced changes in product onboarding flow and user journey which led to seamless signup on the product and reduced 60% drop off from the funnel
• Started and scaled channels like LinkedIn Ads, Google Ads, Email, SMS, Whatsapp, etc. for user acquisition and customer lifecycle management. Scaled user acquisition by 3x in Q2, 2022 as compared to Q1, 2022 with 30% reduced CAC

May 2019 – Jan 2021 · 1 yr 8 mos · Bengaluru Area, India

• 1. Spearheaded performance marketing for 20+ categories for test prep and K12 market. Increased contribution of performance marketing to business revenue from 15% in Q2 2019 to 60% by Q2 2020
• 2. Led the app install growth for Unacademy Learning App. Scaled app installs by 600% in 6 months making Unacademy Learning App #1 app in India in Q2 2020 for highest MAUs among education apps (Source: AppAnnie)
• 3. Led the GTM campaigns for user growth & branding for the categories in collaboration with the business teams
• 4. Onboarded and tested 16+ remarketing and new user acquisition channels which led the increase in the revenue by 12x in 10 months
• 5. Planned media mix, budgets and bid strategies for marketing channels across programmatic, DSPs, OTTs, print digital, music apps and performance channels.
• 6. Managed external agencies for #LetsCrackIt master brand campaign, UPSC Summit, Legends on Unacademy and other brand campaigns
• 7. Built product feeds with the help of tech team for dynamic/ automated ads. Increased conversion rates of the campaigns by 3x
• 8. Managed a team of 7-8 digital marketing managers and associates. Set internal processes & guidelines for the team members for seamless execution of all digital campaigns
• 9. Worked across functions with sales, business, analytics, legal, finance & tech teams for seamless execution

Sep 2017 – Jul 2018 · 10 mos · Bengaluru Area, India

• Treebo Hotels is a tech based hospitality startup creating a chain of branded hotels in India. My role in Treebo is to drive sales on the direct platform- Treebo.com through paid online marketing channels.
• Core Responsibilities:
• Owned and scaled SEM as a channel. Successfully optimized this channel through account optimization, pricing and couponing strategies. Increased conversion rate of the channel by 4x with 5x reduction in cost of sale.
• Strategy and execution for remarketing on Facebook, Google and YouTube
• Responsible for couponing to influence conversion rates
• Driven low performing property campaigns online to reduce monthly burn rate
• Started Dynamic ads for travel campaigns on Facebook as new initiative which increased conversion rate by 3x
• Strategy and execution of Near-me and couple friendly hotels campaigns on SEM and Social Media
• Driven YouTube remarketing campaigns for brand and performance
• Driven campaign automation for occupancy and keyword bids which decreased CoS by 30%

Feb 2017 – Aug 2017 · 6 mos · Bengaluru Area, India

• Pepo Campaigns is an email marketing platform built on Amazon SES. It is an early stage startup built by the creators of Fab.com in 2016.
• My key responsibilities are:
• Identify, strategize, budget allocation and execution of all potential paid acquisition channels to increase signups and paid customers for the platform.
• Affiliate Marketing: Identify affiliates and design various listings and campaigns
• Optimizing the campaigns to achieve maximum high quality signups in minimum budget
• Setup, implementation of Google Analytics and Google Tag Manager for web analytic and user behavior
• Automation of reports and creating dashboards for daily data visualization for all stakeholders
• Monthly projection of CPA, retention and churn rate for the subscription model
• Identify potential bloggers to contribute to the content marketing engine
• Platforms: Google Adwords, Bing, Facebook Ads, LinkedIn Ads, Twitter Ads
• Affiliates: Capterra, GetApp, Crozdesk

Nov 2015 – Jan 2017 · 1 yr 2 mos · Bengaluru Area, India

• Managed complete paid acquisition channel for clients with budgets of more than 100K dollars for US, UK and APAC region in both B2B & B2C sectors.
• Few notable clients:
• 1. LinkedIn
• Own LinkedIn Talent Solution account for APAC region for promoting one of LinkedIn's flagship product "LinkedIn Recruiter" among hiring managers, recruiters, human resource managers
• Successfully scaled the account to 4x in budget with 70% reduced cost per MQL
• Channels used: Search, Display, Video
• 2. Epson
• Own Epson account for B2C & B2B markets in India & neighboring countries for promoting their products- Printer, Projectors in the digital space
• Promoted their new e-commerce website Epsonshop.co.in for branding and sales
• Have grown this account to 2X in budget with 30% reduced CPL
• 3. Jigsaw Academy
• Own jigsaw account for promoting their courses in India through digital media for branding and lead generation
• Scaled Jigsaw account to 3x in budget with 50% reduced CPL
• Channels used: Search (Google & Bing), Display (Google, Facebook, LinkedIn), Video (Youtube)
• Other Clients: Symphony Summit, Vindicia, Global Delight, WorkApps
• Platforms:
• Google Adwords, Bing, Facebook, LinkedIn, Twitter & Instagram
• Ads:
• Search, Display, Video, PLAs, GSP ads
• Tools Used:
• Google Analytics, Optimyzr, Optimizely, Pulse(DeltaX), Spyfu, SEMrush

Aug 2014 – Oct 2015 · 1 yr 2 mos · Bangalore

• Ownership of 9 projects which includes clients from various domains like real estate, fitness & wellness centers, education & NGO
• Responsibilities:
• Account & project management
• Market Research & User Research
• Budget projection, planning and implementation of paid campaigns on Google Adwords & social media sites like Facebook and LinkedIn
• Use Google Tag Manager & Google Analytics to track & analyze user behavior & website traffic data
• A/B test of landing pages, ad copies & ad creatives
• Run drip / email marketing campaigns
• Landing page design and usability review of client’s website
• Content creation for ad banner, landing page & emailers
• Give ideas to the design team for PPC optimized landing pages on desktop and mobile.
• Social media community management
• Regular Reporting and discuss with clients on the scope of better profitability on campaigns based on ROI analysis.

Feb 2013 – Jun 2013 · 4 mos · Bangalore · On-site