Jul 2019 – Sep 2022 · 3 yrs 2 mos · Bengaluru Area, India · On-site

• 🚀 Owned end-to-end acquisition and engagement for the Wealthy Partner program.
• 📣 Designed and launched marketing campaigns from ideation to execution.
• 💬 Planned and implemented end-to-end engagement flow across multiple channels.
• 📈 Worked closely with the sales on sales enablement and designed process improvements across the funnel.
• 🎨 Worked with the design and UI team to create Landing Pages and Ad collaterals for marketing campaigns.
• ⚙️ Worked with the engineering team to build user experience, tracking, attribution and automation solutions.
• 📱 Executed many other growth projects like ASO, WhatsApp Bot, Process and Marketing Automation.

Mar 2019 – Jun 2019 · 3 mos · Bengaluru Area, India · On-site

• 📣 Developed and implemented social media strategy to increase engagement from 1% to 3%.
• 📃 Planned post ideas, executed and published daily engaging more than 1.5L followers.
• 📱 Planned and executed marketing acquisition campaigns to bring 1000 Installs/day.
• 📆 Planned and implemented content editorial calendar to help organize the team.
• 🔍 Brought the CPI down by 80% with A/B testing across audiences and ad placements.

Jun 2018 – Mar 2019 · 9 mos · Bangalore · On-site

• 📈 Planned and executed campaigns and generated 100% more leads through Performance, SMS and, Email Marketing.
• 🤝🏻 Engaged and followed up with leads across all stages of sales and converted them to customers.
• ⚙️ Collaborated with Agencies and other team members to create optimized landing pages.
• 👨🏼‍🏫 Mentored 40+ Campus Ambassadors, Interns and, reviewed daily performances.
• 📊 Monitored and reported on social media, lead funnel, and performance metrics.

Apr 2018 – Jun 2018 · 2 mos · Delhi, India · Remote

• ✉️ Built the digital marketing framework by setting up GA tag, search console, SEO tools, FB Pixel, Mailchimp, and Blog.
• 📣 Build and execute a social media marketing strategy through research, benchmarking, audience identification
• 📃 Prepared online newsletters and promotional emails, and blogs, and organized their distribution through various channels.
• 📆 Generated, edited, and published shareable engaging content daily across respective social media channels.
• 📈 Created SEO plan and executed best practices for search optimisation of the website.
• 🤝🏻 Actively engaged in generating leads, follow-ups and corporate meetings.

Apr 2017 – May 2017 · 1 mo · Mumbai, Maharashtra, India · On-site

• 📱 Increased MYRENET App downloads and user base with a focus on achieving predefined weekly targets and growth across Mumbai and Navi Mumbai.
• 🤝🏻 Visited and interacted with 300+ prospects and empanelled 160+. Called up 200+ clients to follow up, take feedback, and resolve their queries.
• ✉️ Created email marketing templates and launched email marketing campaigns to improve app engagement while monitoring & analyzing results.
• 📈 Analyzed the latest Market trends and website and tech teams to optimize the MYRENET app and website.
• 🛠️ Identified business needs and issues, captured market intelligence and delivered on tasks that generated sales for clients.

Feb 2016 – Jun 2016 · 4 mos · Bhubaneswar, Odisha, India · On-site

• - Managed ETL operations for a US multinational client using SQL, PLSQL, and Unix.