Nov 2023 – Sep 2024 · 10 mos · Lisbon, Portugal

Mar 2021 – Dec 2023 · 2 yrs 9 mos · Lisbon, Portugal

• Hired and built the team and Product Marketing scope.
• Positioning. Segmentation. ICP. Personas.
• Product Strategy and Go-to-Market Strategy.
• Launches. Continuous Product comms and enablement.
• Product-Market-fit expansion strategy.
• Market and Category intelligence.
• Product Adoption.

Apr 2020 – Mar 2021 · 11 mos

• Lead the Crowdsourced Community unit of Unbabel.
• The Community is the group of our freelancers that every day ensures that the translations Unbabel delivers have the quality that our customers demand. Overall, together with the proprietary and world-class AI, it's what makes Unbabel unique and able to deliver world-class amazing value to our customers.

May 2017 – Apr 2020 · 2 yrs 11 mos

• During this period I lead the Marketing of Unbabel and contributed to grow 10x the business.
• I covered different areas of Marketing: DemandGen, Events, Product Marketing, ABM, Partnership Marketing, Customer Marketing, Content Marketing, Brand and PR.

May 2016 – May 2017 · 1 yr

• Unbabel is accelerating the shift towards a world without language barriers by enabling trustworthy, seamless and scalable translations between companies and their customers.
• International businesses trust Unbabel’s enterprise platform to open up and grow new markets by harnessing the power of Artificial Intelligence and a global community of mobile linguists.
• Backed by Notion Capital, Google Ventures, Caixa Capital and Y Combinator, Unbabel is helping customers like Pinterest, Skyscanner, Under Armour, Trello and Oculus VR to understand and be understood.
• Besides being part of the Leadership Team, I lead the Product Team behind our Customer Service Integrations with SalesForce and Zendesk. We help companies support their customers in their own language in a more efficient way.

Jul 2014 – Apr 2016 · 1 yr 9 mos

• I will be developing the Editor Community - growth and engagement.
• Unbabel.com is a startup that is disrupting the translation business using a combination of machine translation and crowd-translation so that translation is faster and cheaper.

Feb 2020 – Jul 2020 · 5 mos

• The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Sep 2019 – Sep 2024 · 5 yrs

• Forbes Communications Council is an invitation-only organization for senior-level communications and public relations executives.

Jul 2013 – Jun 2014 · 11 mos · Luanda, Angola · On-site

• Established and developed the Communication department of a public sector institution in Angola.
• Including Communication Strategy, Stakeholder Management and Team Management.

Nov 2012 – Jun 2013 · 7 mos · Lisboa, Lisbon, Portugal

• We develop change programs within companies and institutions to foster innovation using a new methodology - Lean Innovation - that we have developed with our experience with startups accelerator programs.
• Our Lean Innovation approach is inspired by Design Thinking, Business Model Innovation and Lean Startup.
• Our Programs can go from Evangelising Presentations, Action Learning Training Workshops and Innovation Teams Facilitation and Consulting.

Feb 2010 – Jun 2013 · 3 yrs 4 mos · Lisboa, Lisbon, Portugal

• Part of the founding team that developed the roots of currently one of the most recognized and important portuguese organizations for the development of entrepreneurship.
• Actively involved in the design of Beta-start accelerator program and as mentor and coach of participants

Sep 2012 – Jun 2013 · 9 mos · Lisboa, Lisbon, Portugal

• The Founder Institute is a global network of startups and mentors that helps entrepreneurs launch meaningful and enduring technology companies. Through our four month idea-stage incubator program, you can launch your dream company with expert training, feedback, and support from experienced startup CEOs, while not being required to quit your day job. Our unique Bonus Pool also shares equity upside with all participants, creating local, teamwork-based ecosystems where great startups can flourish.
• I launch and lead the Founder Institute Lisbon Chapter.

Oct 2011 – May 2012 · 7 mos · Lisboa, Lisbon, Portugal

• ViewDo is a start-up focus on innovative products and technologies that leverage the link between online and offline interactions.
• We developed and launched 2 products:
• Swypit : a system that enables brands to expand their online impact form offline events. Through a proprietary technology based on RFID and QRCodes we make it easy for consumers to share their experience in brand activation events to their social network. We multiply by a factor +100 your events impact!
• Elizabet - qwin of challenge (beta): a new social betting game (web&mobile) where consumers can challenge their friends in any bet. An innovative product in the social gaming/entertainment space with potential mass appeal.

May 2008 – Aug 2011 · 3 yrs 3 mos

• COO responsible for General Management, Finance Accounting Financing, Legal and International Expansion. As Board Member actively participated in the expansion and innovation plans.
• In 3 years we have:
• grown the business from 1M to 12M revenue
• opened Brasil, Spain and Mexico local operations
• we grew from a team of 10 to more than 80 people across geographies
• opened 5 new business units (new business models)
• achieved the 8th "best company to work for" from Exame/Accenture (2010)
• entered the Innovative SME Network from COTEC
• Grand Prize for Effective Advertising (2010)
• status of PME Lider (2011) (SME excellence certification)

Aug 2007 – Apr 2008 · 8 mos

• Design, Develop and Deliver the Marketing Plan for Optimus Residencial Customers. Includes Value Propositions, Pricing, Mobile Phones portfolio management, Promotions, Loyalty programs and whatever it takes to grow!

Jan 2005 – Sep 2007 · 2 yrs 8 mos

• Launch & development of "Optimus Home" product as Business Unit Manager - with responsibility across all operational areas - Product, Advertising, Backoffice, Customer-Care, Sales, IT-Telco.
• In 2 years became the success story of the Portuguese Telecom market with more than 300k subscribers and 50M revenue (profitable) - 2nd market position in a matured market of fixed voice communications.
• Several marketing and operations innovations successfully implemented including new products, new channels, new process and operational systems.

Jul 2004 – Dec 2004 · 5 mos

• Manage a team to develop Projects in:
• BUsiness Development, Comercial strategy, Channel strucuture & Efficiency for the Mass Market Business Unit

Jan 2003 – Aug 2003 · 7 mos

• Enable and develop a team to perform, including in the following responsabilities:
• Mobile phone Marketing management: assortment and marketing plan
• Interface between Marketing and Sales - deployment of plans
• Supply Chain Management - production planing and sales forecast

Oct 2001 – Dec 2002 · 1 yr 2 mos

• Lead a team that develoed a new Business based on Partnerships to develop Mobile Data Services based on SMS technology.
• Business Models
• Define Process for the Business Model requirements
• Partner relations and negotiation
• New Business creation oportunities

Apr 2001 – Sep 2001 · 5 mos

• Analisys of new Business Oportunities in Mobile Data aplications and services.
• Project: Mobile-Marketing
• Market Oportunities, Business MOdels, Strategic evaluation, organization implications

Jul 1999 – Mar 2001 · 1 yr 8 mos

• Brand Management: marketing plans, promotions, pricing, sales, advertising, PR
• Analysis, Recomendations, Implementations of Marketing Plan
• Brands: Old SPice, Clearasil, Vicks, Tampax
• Area: Portugal and Spain

May 1997 – Jun 1999 · 2 yrs 1 mo

• Manage Systems deployment in Business Unit.
• Systems: marketing and Sales systems, Infrastructure
• Project Management
• Business Integration