Anokhi Dasgupta

Head of Design

Bengaluru, Karnataka, India7 yrs 8 mos experience

Key Highlights

Over 8 years of experience in content strategy.
Led successful campaigns for renowned brands.
Expert in enhancing customer engagement through data-driven strategies.

Stackforce AI infers this person is a seasoned professional in E-commerce and Advertising with a strong focus on content strategy and customer engagement.

Contact

Skills

Core Skills

Customer Relationship Management (crm)Content StrategyContent ManagementPublic RelationsAdvertisingCopywritingMarketing

Other Skills

360 CampaignsBloggingBranding & IdentityBuild Strong RelationshipsCampaign StrategiesCommunicationCommunity EngagementContent CurationCreative Concept DesignCreative MerchandisingCreative Problem SolvingDigital CommunicationDigital CopywritingDigital MarketingDigital Media

About

With over 8 years of experience, I lead content strategy and design initiatives at Flipkart as the Head of Design & Content (CRM & Merchandising). I specialize in customer relationship management, user experience design, and creative merchandising, focusing on creating compelling and personalized content across CRM channels to enhance customer engagement and retention. At Flipkart, I drive cross-functional collaboration to deliver impactful thematic storefronts and optimize content strategies using a data-driven approach. My mission is to mentor teams and create meaningful customer journeys that align with brand values while improving engagement metrics.

Experience

Flipkart

Head- Design & Content (CRM & Merch)

Oct 2024 – Present · 1 yr 6 mos · Bengaluru, Karnataka, India · Hybrid

Lead content strategy and design for CRM channels (email, SMS, app notifications) to drive customer engagement and retention.
Oversee the creation of thematic storefronts, ensuring alignment with brand guidelines and customer interests.
Collaborate cross-functionally with product, marketing, and design teams to create compelling and personalized customer experiences.
Analyze customer behavior and feedback to optimize content and design for maximum impact.
Manage the end-to-end content lifecycle, from ideation to execution, ensuring timely delivery and quality standards.
Champion a data-driven approach to content and design, using insights to continuously improve engagement metrics.
Mentor and guide a team of content creators and designers to elevate output quality and creativity.

Customer Relationship Management (CRM)Content ManagementContent StrategyWeb Content WritingUser Experience Design (UED)Creative Merchandising

Kimberly-clark

APAC Content & Multimedia Specialist

Jan 2023 – Oct 2024 · 1 yr 9 mos · Remote

Spreading the narratives of purpose, culture, and sustainability among APAC businesses and workers.
Create a plan to improve communication within the company by leading the programme management of our internal platform, Social Chorus/First Up.
Managing multiple agencies for delivery and execution of content, as well as multiple stakeholders associated with each content implementation.

Engaging ContentCreative Problem SolvingPublic RelationsCommunity EngagementPresentation SkillsBuild Strong Relationships+5

Autumngrey (autumn worldwide)

2 roles

Group Head (Copy)

Promoted

Jul 2022 – Dec 2022 · 5 mos · Bengaluru, Karnataka, India

Leading the Copy Department at Autumn Grey as Group Head.
Spearheaded the execution of client’s creative requirements for digital and social media channels, working with renowned clients like Schneider Electric, Rummytime, Luminous, MMTC-PAMP, Purvankara, Titan, BoroPlus, UN Women, Pokemon, and Changi Airport.
Successfully converted open briefs into retainer clients, including UN Women and Changi Airport.
Managed end-to-end digital campaigns for various brands, leading social media platform scheduling, calendar, and creatives.
Amplified Rummytime's presence in the South Market, generating exponential leads through strategic Social Media Marketing.
Led and collaborated with a team of writers and other stakeholders, ensuring optimum storytelling for brands.
Executed high-impact creatives for E-Comm channels across multiple brands.
Orchestrated the creation of viral content for Voot Kids for their Pokemon launch through engaging digital films.
Upheld a collaborative team spirit by regularly implementing best practices.

AdvertisingEngaging ContentCreative Problem SolvingCommunication360 CampaignsPresentation Skills+7

Copy Supervisor

Aug 2021 – Jul 2022 · 11 mos · Bengaluru, Karnataka, India

Engaging ContentCreative Problem Solving360 CampaignsSocial Listening

Khatabook

Senior Copywriter

Nov 2020 – Aug 2021 · 9 mos · Bengaluru, Karnataka, India

Led and mentored the creative department for the growth of their apps Pagarkhata, MyStore, and Biz Analyst.
Self-started and spearheaded the #DilSeLocal Campaign which went viral and resulted in massive app downloads
Overall content creation and execution
Translated and converted performance metrics into result-oriented creatives
Combined analytical data in creative for generating ROI.
Created detailed creative competitor reports for campaign strategy and qualitative results.
Managed and wrote scripts for Influencers hailing from different markets.
Incorporating SEOs and helping with CRM to increase customer value and acquisition

Engaging ContentCreative Problem SolvingDigital MediaCommunication360 CampaignsBranding & Identity+4

Radio mirchi

Conceptualiser

May 2019 – Nov 2020 · 1 yr 6 mos · Mumbai, Maharashtra, India

Handled strategy and creative requirement for Radio Mirchi Digital and 98.3FM for various brand integrations.
Led multiple brands with resources from across the globe.
Worked on media placements for a creative.
Single-handedly led client pitches and decks.

AdvertisingEngaging ContentCreative Problem SolvingDigital MediaCommunication360 Campaigns+3