Sibananda Rout — CEO

I work at the intersection of consumer behavior, brand strategy, and market execution. My interest isn't just in understanding what consumers think, but in translating that into decisions that actually move brands: how they're positioned, priced, and taken to market. During my MBA, I worked on live projects where research led to real outcomes: - Conducted primary consumer research with 100+ respondents to surface unmet needs and inform brand positioning for an FMCG client - findings were shared directly with the brand and sales teams. - Mapped retail execution across 90+ outlets to identify distribution gaps and shelf-level inconsistencies, supporting both distributor discovery and B2B engagement strategy. - Co-built and launched a cafeteria-tech app to solve queue congestion and inventory inefficiency the product reduced friction in daily campus operations and improved throughput. Across all of it, the thread is the same: structured thinking applied to ground-level execution.

Stackforce AI infers this person is a Consumer Insights and Brand Strategy specialist with a focus on FMCG and Tech industries.

Location: Mumbai, India

Experience: 0 mo