Sangeeta Bose — Business Development Executive

I am a content marketer with 5+ years of experience crafting content for big brands in the B2B SaaS space like Exotel and Zoho Corporation. I love breaking down detailed products and communicating them to customers as purposeful stories. Throughout my major stints, I have been instrumental in creating rapid organic traffic growth- cracking the key using the right combination of fresh content branding, messaging, phased content distribution, user education, and campaigns. Exotel 👩‍💻 Lead Content Marketer 🔎 Focus areas -🚀 End-to-end platform content, with an emphasis on product GTM bundles -📈 Steady pipeline of demand gen content, with a particular focus on inbound marketing -📝 Startup and partnerships content charter -📣 Taking Exotel's story to the world Zoho (2018-21) 👩‍💻 Content Marketer, Zoho Survey 🔎 Focus areas -✍🏻 Yearly product content calendar layout + execution -💻 MoM website traffic boost through organic efforts -📕 Product Awareness -📚 User education -💰 Sales enablement assets + downloadables -📝 UX Writing -👩🏼‍🏫 Field Marketing

Stackforce AI infers this person is a content marketing expert in the SaaS industry with a strong focus on user engagement.

Location: Bengaluru, Karnataka, India

Experience: 4 yrs 10 mos