Prak S.

Co-Founder

Toronto, Ontario, Canada11 yrs 5 mos experience

Highly StableAI Enabled

Key Highlights

Drove $2.3M in new revenue within five months.
Increased new user sign-ups by 13% with freemium launch.
Built end-to-end GTM strategy for multiple SaaS products.

Stackforce AI infers this person is a Product Marketing expert in SaaS and B2B industries.

Contact

Skills

Core Skills

Product MarketingSales EnablementGo-to-market StrategyMarket ResearchB2c MarketingProduct DevelopmentTeam ManagementConsulting

Other Skills

AIB2B MarketingClient RelationsCompetitive AnalysisCross-functional CollaborationsCross-functional CoordinationCrowdfundingCustomer AdvocacyData AnalysisField MarketingMarketing StrategyMicrosoft OfficeMulti-Channel MarketingNew Product RolloutNew Product Validation

About

Certified Senior Product Marketing Manager with over a decade in tech and 7+ years driving go-to-market and product marketing strategies for high-growth SaaS products. Proven success as a Founding PMM, leading full-stack GTM strategy, product positioning, pricing optimization, and cross-functional alignment to accelerate ARR and market adoption. Core Expertise: ICP development, customer and market research, competitive intelligence, positioning and messaging, pricing and packaging research, enablement (sales, pricing), and cross-functional GTM execution. Marketing Tools: Salesforce, HubSpot, Wix, Instapage, WordPress, Qualtrics, Conjointly, Klue, Mailchimp, SendGrid, Customer.io, Pendo, VWO, Hotjar, Mixpanel, Magento, Avalara AvaTax, Terminus, Gong, Highspot, Miro, Figma, Asana, JIRA, Zapier, Retool. AI Tools: Clay, Snitcher, Perplexity, TitanX. I am currently exploring my next GTM opportunity. If my background aligns with what you’re looking for, I’d love to chat. Feel free to reach out at prak.swamy27@gmail.com.

Experience

Ownwell

Senior Product Marketing Manager (Founding PMM)

Nov 2024 – Jul 2025 · 8 mos · Austin, Texas Metropolitan Area · On-site

Built the end-to-end GTM strategy for Ownwell’s first B2B product with the sales team and developed the marketing engine from 0→1 across content, demand generation, events, sales enablement, and marketing operations.
Drove $2.3M in new revenue within five months. $1.4M outbound with AEs and $900K self-serve, entirely non-partnership driven.
Translated first-launch insights on ICPs, messaging and positioning and product-channel fit into repeatable processes for future launch phases.
Primary GTM point of contact for sales enablement, creating assets, and playbooks to drive pipeline, accelerate adoption and revenue growth.
Collaborated cross-functionally and in person with Sales, Product, Design, Data, and Property Tax teams to optimize self-serve funnels and strengthen sales-led motions.

Product MarketingPositioning (Marketing)Sales EnablementMarket ResearchB2B MarketingCross-functional Coordination+2

Hemlane

Senior Product Marketing Manager (Founding PMM)

Jan 2024 – Jan 2024 · 0 mo · Los Angeles, California, United States · Remote

Launched Hemlane’s freemium tier and increased new user self-serve sign-ups by 13%. The launch was featured in a credible PropTech media outlet INMAN.
Repositioned all product pages and increased sign-ups 43% MoM and 17+ sign ups on average per page each month.
Spearheaded the launch of the accounting feature with the Product Manager to improve retention and reduce churn. Had over 1000 current users connect their bank accounts and close to 2000 bank accounts connected in app.
Partnered with Product, Marketing Ops and AEs to align on adoption metrics and launch strategies to drive revenue and CSAT.

Product MarketingPositioning (Marketing)Product Lifecycle ManagementSales EnablementB2C MarketingCross-functional Coordination+4

Various companies

B2B Product Marketing Consultant

Jan 2023 – Present · 3 yrs 2 mos · Remote

Delivered full-stack B2B Product Marketing services across startup and enterprise environments.
Led ICP refinement, messaging, and value proposition development for early-stage InsurTech companies, and supported Sales Enablement and SKO execution for large-scale enterprise B2B software teams.
Clients: BrilliantlySaaS, Sureti, Gigaforce, Clearwater Analytics, Mural AI, CrunchTime
Industries: InsurTech, FinTech, Software Development Tooling, Workforce & Employee Scheduling SaaS
If you'd like to explore working together, you can reach out to me at prak.swamy27@gmail.com or book time using my calendly.

Product MarketingSales EnablementPositioning (Marketing)B2B Marketing

Rently

2 roles

Product Marketing Manager

Promoted

Nov 2019 – Oct 2023 · 3 yrs 11 mos

Founding Product Marketing Manager driving growth for the flagship Self-Guided Tours (SGT) product. Built the scalable process and a case for product marketing’s impact, securing headcount to expand the team by adding a PMM and an APMM.
Spearheaded all GTM launches for SGT, leading its successful pilot and adoption in the multifamily CRE market, scaling to 500+ communities across top 50 U.S. property management companies.
Led pricing optimization for the Marketing Listings platform, driving $1M+ in added revenue with under 3% churn post-launch.
Developed high-converting sales enablement assets that accelerated deal velocity and increase product adoption.
Conducted deep buyer and user research in collaboration with Product, Sales, Marketing, Data, and Client Success to guide GTM and product decisions.

Stakeholder ManagementProduct MarketingGo-to-Market StrategyPositioning (Marketing)Customer AdvocacySales Enablement+1

Market Research Analyst

Dec 2018 – Oct 2019 · 10 mos

Led B2C Market Research, E-Commerce Marketing, and Field Marketing for the Oaks Smart Home initiative. Achieved $100K in monthly sales and $1.3M in annual sales on Amazon.
Successfully funded Oaks V3 Smart Lock with $40K through Kickstarter and sold over 9,000 units across top e-commerce platforms, including HomeDepot Online, NewEgg, Amazon, and Walmart. Ranked in the top 5 for the "Smart Lock" keyword on Amazon with 4.3-star user reviews.

Market ResearchMarketing StrategyPresentationsCustomer AdvocacyField MarketingCrowdfunding+3

Cisco

Market Research Analyst

Jul 2018 – Oct 2018 · 3 mos · San Francisco Bay Area

Designed sales enablement tools that improved buyer experience that was informed by deep qualitative and quantitative customer and internal SME research.
Built personas and insights to support launches.

Market ResearchCustomer AdvocacySales EnablementPositioning (Marketing)Cross-functional Collaborations

University of san diego - knauss school of business

Full Time MBA Student

Aug 2016 – May 2018 · 1 yr 9 mos · United States

During my MBA, I pursued projects to pivot into PMM/GTM roles:
Co-authored a key benchmark report for the American Marketing Association as a Research Analyst at Q2 Insights.
Helped Leo Schachter’s Go-to-Market strategy, positioning "First Light" for Millennial women in the NAM region.
Launched WeSolv's DesignerShare Case Challenge and engaged over 1,000 students at the 2017 Forte Women in Leadership Conference.
Promoted programs and managed opportunities at the University of San Diego Graduate Admissions Office.

Market ResearchPositioning (Marketing)Competitive AnalysisMarketing StrategyGo-to-Market StrategyProduct Marketing+1

J&j mdd

SAP Technical Consultant

Jul 2015 – May 2016 · 10 mos · India and Canada

Led a team of engineers to develop Enterprise Resource planning products for Johnson and Johnson Medical Devices (MDD).

Team ManagementNew Product RolloutProduct DevelopmentConsultingClient RelationsCross-functional Coordination

Deloitte

Business Analyst, Technology

Jun 2011 – Aug 2014 · 3 yrs 2 mos · Bengaluru, Karnataka, India

Built Enterprise Planning Resource Products for Fortune 500 companies by collaborating with internal teams from Functional Consultants to internal SMEs at the Client location.
Earned multiple awards on client engagements during my tenure.

Product DevelopmentNew Product RolloutCross-functional CoordinationConsultingClient Relations