Jun 2020 – Apr 2022 · 1 yr 10 mos · Bengaluru, Karnataka, India

• Established the research team at OkCredit and grew it to a 5 member team
• Directly reporting to CPO thereby contributing to strategic roadmap and institutionalizing the research and insights machinery
• Overseen researches across 6 teams where I led complex research engagements to provide strategic insights thereby guiding the smart business decisions
• Conducted design workshop, qualitative and quantitative research, developed user personas, user journey maps, affinity diagrams, Heuristic Evaluation and user scenarios
• Trained and developed the research team thereby equipping them to maneuver through ambiguity, complexity and stakeholder relationship
• Developed standard research practices, data management system and research infrastructure

Feb 2020 – Apr 2020 · 2 mos · Jakarta, Indonesia

May 2019 – Jan 2020 · 8 mos · Bengaluru Area, India

• Market research I Strategic consulting
• Key responsibilities:
• Leading a team of researchers in executing end-to-end market intelligence study with the integration of both quantitative and qualitative research
• Responsible for expanding business by adding new clients in the business portfolio – added 3 new clients belonging to 3 new categories in the first 6 months
• Building deep client relationship by understanding the brand issues in detail and design the right solution keeping their market strategy and positioning in mind
• Adding new research capability in the service portfolio of ResearchFox by partnering with data solution providers and onboarding vendors
• Conducting knowledge sessions for training and development of internal resources

Mar 2018 – May 2019 · 1 yr 2 mos

Apr 2016 – Mar 2018 · 1 yr 11 mos

• Helping brands in Retail, FMCG, and E-comm. sector in making their brand meaningful, different and salient that results in their overall growth
• Handled Continuous Brand Trackers & Advertising pre-tests for the client brands
• Provided insights & actionable steps for improving the brand stature vis-à-vis competitive scenario
• Pre-Testing of Brand Communication and gauge the on-air performance of the creative.
• Assisting Brand Team in refining the brand communication basis the Ad Pre-Testing results to achieve the desired outcome from the communication.
• Helping client to address the business issues through multiple sources of data through integration using ‘so what’ & ‘now what’ approach.
• Worked on and attended business pitches/proposals with senior members of the team
• Acting as a liaison between the client and Millward Brown on project related queries ensuring that their needs are being met
• Day to day involvement with client projects, including questionnaire design, liaison with project management, data analysis, interpretation and development of recommendations, preparation of presentations of findings, liaison with senior managers.
• Briefing support services, evaluate the project progress and perform quality checks & monitoring brand KPI’s

Apr 2015 – Jun 2015 · 2 mos · Mumbai Area, India

• CONTENT STRATEGIST
• Planned and designed an online celebrity talk show to be webcasted on Jio Play showcasing their journey of becoming a brand
• Researched and developed a detailed analysis report on potential brand ambassadors for Jio and sub brands which was appreciated by the team head and later presented to Mr. Mukesh Ambani
• Researched and created a feasibility report about TV show ‘Bigg Boss’ and major cricket series ‘IPL’ to explore the brand integration opportunity with Jio

Aug 2014 – Feb 2015 · 6 mos · Goa

• Lead generation and Market research
• Generated valuable leads thorough sales visit in more than 40 schools in North Goa
• Collected primary data through the survey conducted in schools around north Goa
• Carried out the promotional event for AR where more than 200 students participated giving large visibility to the brand