Oct 2020 – Apr 2022 · 1 yr 6 mos · Hyderabad, Telangana, India

Nov 2018 – Oct 2020 · 1 yr 11 mos · Hyderabad Area, India

• Responsible for B2B lead generation through online and offline channels.
• Lead a team of Content, Events, Inside Sales and Digital Marketing experts.
• Improved the MQL generation by 3x every month.
• Built the content framework from scratch based on Inbound Marketing methodology.
• Introduced storytelling form to communicate product value and boosted conversion rates.
• Hands-on experience in Email marketing, PPC
• ads (Google & Social Media Ads), creating case studies, blogs &
• Whitepapers.

Jan 2018 – Nov 2018 · 10 mos

• Responsible for the growth and new client acquisition for the Indian Market.
• Handled the end-to-end Marketing and Business activities for the Indian Market, which includes Go-To-Market Strategies, Prospecting, Digital PPC Ads, E-Mail campaigns, Blogs, Hosting Webinars, Offline Marketing and closing the Deals.

Nov 2015 – Jan 2018 · 2 yrs 2 mos

• Responsible for the entire branding and promotional activities for SmartD, right from developing the messaging and positioning to ensuring all promotions and communication efforts are inline with the positioning of the brand.
• Key Responsibilities
• Develop the Go-to-Market strategy for Cloud based ERP platform.
• Budgeting and Planning for promotional activities
• Manage digital marketing campaigns; SEM and Social media marketing.
• Manage the offline promotions and BTL activities.
• Improve the social media presence and engagement.
• Overall improvement in brand value for SmartD.
• Grow and maintain good relationships with the vendors
• Conduct market research and suggest changes to improve overall experience of the product.
• Assist the management on building a business plan for Investment form VC's.

May 2015 – Nov 2015 · 6 mos · Chennai Area, India

• Handled the investment portfolio of the top Customers at ICICI Bank
• Responding to Investing needs of the customers.
• Responsible for Corpus Building for the clients.
• Achieved certificate of excellence for consecutively for two months during my tenure.

Mar 2015 – Apr 2015 · 1 mo · Hyderabad Area, India

• Worked on a new Marketing Automation solution specific to real estate Industry.

Oct 2014 – Dec 2014 · 2 mos · chennai

• I worked on a project for Taxiforsure to analyze the market potential and feasibility to enter a new market and also designing a package deal for the customers.

Jun 2014 – Aug 2014 · 2 mos · Hyderabad

• I have interned with Jugularsocial where part of my work has been in identifying market potential, competitor analysis for a new business. Working on financial projections was the major part of my work and I had an opportunity to learn and work on AdWords, Google analytics. Later I played an active role in planning and executing an online campaign for a leading hospital chain.

Jan 2012 – Jan 2014 · 2 yrs · Hyderabad Area, India