Oct 2022 – Present · 3 yrs 5 mos

• • CMO Alliance is a global community where Chief Marketing Officers innovators, advocates, and enthusiasts dedicated to disrupting the B2B space can network, learn, and grow.

Jun 2022 – Mar 2023 · 9 mos

• Defined brand positioning and product marketing strategy.
• Directed SEO and content strategy.
• Designed and implemented marketing automation & sales enablement programs.

Oct 2021 – Present · 4 yrs 5 mos

• Partnered with leadership to build ABM, advertising, and inbound programs that influenced millions of dollars in pipeline from enterprise SaaS accounts.
• Increased SEO-driven traffic YoY, resulting in higher MQL volume and lower CAC.
• Launched LinkedIn advertising campaigns with 2x higher CTR and reduced CPL compared to benchmarks.

Feb 2020 – Mar 2022 · 2 yrs 1 mo

• Developed digital transformation strategies for SaaS, e-commerce, and tech clients, scaling customer acquisition by up to 35%.
• Led CRM integrations and marketing automation, reducing average sales cycle by 20%.
• Provided data-driven insights that improved revenue forecasting and GTM decision-making.

Mar 2019 – Dec 2021 · 2 yrs 9 mos

• • Flexible access to an experienced marketing professional. You do not need to hire a full-time expensive CMO in the early stages of your business or when your business needs a solid roadmap for faster growth.

Jul 2017 – Feb 2019 · 1 yr 7 mos

• Directed inbound marketing and lead generation campaigns, producing a 75% increase in MQLs in under 12 months.
• Optimized SEO, SEM, and paid campaigns to reduce CPL by 30% and increase SQL conversion.
• Strengthened digital presence and positioned the company among the top providers in its niche.

Nov 2015 – Jun 2017 · 1 yr 7 mos

• Scaled inbound and content marketing programs that doubled website traffic and improved lead-to-MQL conversion by 40%.
• Introduced marketing automation and analytics, improving campaign ROI tracking.

Nov 2014 – Oct 2015 · 11 mos

• • Led the digital marketing department and drove new client sales. Built and led the digital marketing division; managed integrated campaigns for enterprise clients.

Sep 2013 – Nov 2014 · 1 yr 2 mos · Bulgaria

• Handled the day-to-day management of the company's social media accounts. Studies the different creative concepts to plan new ways to use social media for the company.
• Handled the monthly digital marketing analysis reporting. Increased engagement 3x and expanded social-driven revenue contribution.

May 2012 – Aug 2013 · 1 yr 3 mos · Bulgaria

• Advertising campaigns and initiatives in the social media environment;
• Social Media management;
• Develops strategies to increase traffic to the websites of different projects;
• Assists the marketing team and supports all marketing projects and initiatives;
• Helps marketing managers and the creative team in the development and implementation of effective marketing and communication campaigns;
• Participates in strategic marketing meetings and contributes to the overall planning of media campaigns and special events

Feb 2011 – Apr 2012 · 1 yr 2 mos

• Analyzing the international markets and identifying the potential target audiences from those markets. Conducting various lead generation and demand generation campaigns. Managing the Web marketing campaigns. Finding new business opportunities.
• ICYGEN is an international web agency specializing in website development, custom software solutions and internet marketing campaigns.

Jun 2010 – Jun 2011 · 1 yr

• Managed all sales activities to ensure delivery of the company's goals. Dealing with clients that need web design services, SEO services, and digital marketing services such as social media marketing, Social media optimization, and brand management.
• Managed web/digital marketing sales, contributing to consistent YoY growth.

Jul 2009 – Jun 2010 · 11 mos

• • Managed the overall content strategy through blogging, copywriting, digital marketing, social media marketing, traffic, and lead generation—tasks and activities aimed at establishing a strong overall online presence for the company.