Nivedita Prabhu

Creative Director

Bengaluru, Karnataka, India8 yrs 11 mos experience
Highly Stable

Key Highlights

  • Repositioned RazorpayX Corporate Cards, winning the Xstar Award.
  • Launched Myntra Home, driving significant user engagement.
  • Collaborated with top influencers to enhance brand visibility.
Stackforce AI infers this person is a Brand Marketing expert in the Fintech and E-commerce sectors.

Contact

LinkedIn

Skills

Core Skills

Brand MarketingProduct MarketingDigital StrategyClient ServicesBrand Management

Other Skills

Account ManagementAccountingBrand DevelopmentBrand StrategyCampaign ExecutionCampaign ManagementContent WritingCreative PitchingCreative StrategyCreative WritingCustomer Relationship Management (CRM)Digital MediaEmail MarketingFeature ArticlesFinancial Analysis

Experience

Razorpay

Brand & Product Marketing Manager - RazorpayX & Capital

Apr 2025 – Present · 11 mos · Bengaluru, Karnataka, India · On-site

  • Repositioned RazorpayX Corporate Cards resulting in XX% MQLs and won the Xstar Award within months of joining; later expanded role scope to Payroll, leading brand for both products.
  • Launched RazorpayX’s first AI tool from Marketing and was selected for the inaugural X Labs cohort for Treasury.
  • Conceptualised RazorpayX’s first AI-led brand film for Payroll with a lot of love.
Brand MarketingGo-to-Market StrategyProduct MarketingBrand ManagementCampaign ManagementDigital Strategy

Myntra

Brand Marketing Manager

Mar 2024 – Apr 2025 · 1 yr 1 mo · Bengaluru, Karnataka, India · Hybrid

  • Top 3:
  • Worked with Anushka Sharma who said Myntra Beauty and XX% more people added beauty & self care items to cart at 2AM, driving a major spike in category traffic
  • Launched Myntra Home with Masaba Gupta and Kusha Kapila and drove XX% user surge because yes, a new lamp can fix everything
  • Learnt scale from SRK himself; worked on SRK × EORS and made working with Shah Rukh Khan my whole personality for a while
Brand MarketingCampaign ManagementInfluencer MarketingDigital MediaSocial Media MarketingDigital Strategy

Various companies

Agency : Client Servicing

Apr 2016 – Feb 2023 · 6 yrs 10 mos · Bangalore Urban, Karnataka, India · On-site

  • Last designation : Senior Brand Director (Client Servicing)
  • 2016: Ogilvy, Bangalore
  • 2017: JWT, Bangalore
  • 2022: Lowe Lintas, Bangalore
Client ServicesBrand ManagementProject ManagementCreative Strategy

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