Aug 2023 – Sep 2025 · 2 yrs 1 mo · New Delhi, Delhi, India · On-site

• Owned the complete marketing and growth agenda for India’s largest mass-value footwear company — ₹5,000+ Cr revenue, ₹125 Cr budget, 40+ team across brand, category, trade, digital, D2C, exports and corporate communications. Built the sneakers category from zero to ₹100 Cr+ in 12 months.
• Key outcomes:
• ▸ Zero to ₹100 Cr sneakers category — built positioning, pricing, retail identity and D2C from scratch
• ▸ 12–15% brand salience improvement across key brands
• ▸ 2× D2C and e-commerce revenue growth in under 2 years
• ▸ Retail transformation across 100,000+ outlets — new shop-in-shop identity, rebuilt distributor model, opened new territories
• ▸ 10% export revenue growth across GCC, Middle East, Southeast Asia and Africa
• ▸ Built corporate communications function from zero — leadership positioning, promoter narrative, investor relations

Jul 2020 – Aug 2023 · 3 yrs 1 mo · Mumbai, Maharashtra, India · On-site

• Navigated brand strategy for two national icons through the Adani acquisition — one of India’s most scrutinised corporate transactions — while keeping the commercial engine running at full capacity.
• Owned ₹400 Cr annual marketing investment across ACC and Ambuja during a landmark period of ownership transition, category expansion and digital transformation.
• Key outcomes:
• ▸ 12–15% brand salience improvement across both brands
• ▸ Market share gains in key competitive regions through the acquisition period
• ▸ BCCI/IPL sustainability platform — converted single-use plastic from stadiums into energy; won awards at Exchange4media and BusinessWorld
• ▸ Premium cement variant launched — 15% revenue growth in newer markets, ~8% in existing
• ▸ Built digital infrastructure from scratch — analytics, performance marketing, social and influencer programs
• ▸ Trade and retail programs across 40,000+ touchpoints involving contractors, engineers and architects

Jan 2015 – Jul 2020 · 5 yrs 6 mos · New Delhi Area, India · On-site

• One of the broadest geographic marketing mandates in the organisation — full P&L ownership across India, Russia, Europe and Africa simultaneously.
• Led multi-category portfolios across nutrition & wellness, personal care and home care within a direct-selling GTM model, managing the complexity of four distinct regulatory, consumer and channel environments.
• Key outcomes:
• ▸ Ayurveda Range launch — opened a new consumer segment, contributed mid-single-digit incremental revenue in a mature portfolio
• ▸ Brand repositioning across markets — measurable improvement in awareness, consideration and trust via insight-led U&A research
• ▸ Led digital transformation across the region — performance marketing, CRM and distributor marketing systems
• ▸ European portfolio managed at country level — each market customised against a global brand framework

Nov 2010 – Dec 2014 · 4 yrs 1 mo · New Delhi Area, India

• Partnered with global majors (Makemytrip, Mars Wrigleys, Shell, Volkswagen) to deliver multi-market growth and ROI-driven marketing transformation. Directed ₹1,500 Cr+ media investments across India and APAC, building frameworks that linked brand equity to sales outcomes.
• Growth Impact → Enabled Mars Chocolate's & Volkswagen’s brand entry in India and relaunched MMT with strategic positioning.
• ROI & Measurement → Pioneered attribution frameworks that connected media investments with measurable sales and market share outcomes.
• Integrated Marketing → Designed cross-channel campaigns (TV, print, digital, retail) that scaled visibility and conversion in highly competitive categories.
• Client Leadership → Acted as strategic partner to C-suite clients, shaping marketing investments and portfolio expansion strategies.
• Team Development → Built and mentored high-performing teams that managed large-scale, multi-market accounts with precision.

Dec 2006 – Nov 2010 · 3 yrs 11 mos · New Delhi Area, India

• Built the analytical and strategic foundation across two very different ends of the consumer spectrum — mass FMCG and global luxury.
• Managed media planning for Nestlé India (Maggi, Nescafé, Sunrise), Samsung, HP, Hyundai and LVMH (Louis Vuitton, TAG Heuer, Dior) — developing the commercial rigour and category breadth that has defined two decades of senior marketing leadership.

Sep 2002 – Oct 2006 · 4 yrs 1 mo · New Delhi, Delhi, India

• Drove marketing during DLF’s transition into a consumer-facing real estate powerhouse, building the foundation for one of India’s most iconic brands.
• Brand Transformation → Led marketing for residential, commercial, and retail portfolios during DLF’s expansion into consumer-first positioning.
• Launch Impact → Spearheaded township launches and retail projects, achieving record pre-sales and strengthening investor confidence.
• Corporate Identity → Directed brand and identity programs that elevated DLF’s stature as India’s most trusted real estate brand.

Apr 2000 – Aug 2002 · 2 yrs 4 mos · New Delhi, Delhi, India

• Part of the founding marketing team that scaled Airtel from a regional player to a national telecom brand.
• Go-to-Market Excellence → Designed GTM toolkits and retail programs fueling mass adoption across India.
• Consumer Engagement → Built early customer acquisition programs that enabled Airtel’s leadership in the rapidly expanding telecom category.
• Category Growth → Contributed to the national rollout that set the stage for Airtel becoming India’s leading mobile operator.