Jul 2023 – Present · 2 yrs 8 mos

• Battling in the Esports arena, one campaign at a time.
• Chief Meme and Emoji Maestro.
• Translating Pixels into Profits.
• Chief Referee for Brand calls.

Sep 2022 – Present · 3 yrs 6 mos

• A passion project on the side.
• Selected as one of the 1000 Global Talents among 20,000 applicants from 150+ countries for UNLEASH Innovation Lab 2022, to work on UN's sustainability goals.
• My preferred SDGs were SDG 3.4 - Mental Health and well being, and SDG 6 - WASH. I was allocated the latter and worked on it using human design thinking framework.
• UNLEASH is a global initiative that brings together passionate youngsters, problem solvers, and change makers to create solutions, become leaders, and drive networks to help reach the Sustainable Development Goals (SDGs) formulated by the UN for a better planet.

Mar 2022 – Mar 2023 · 1 yr

Mar 2021 – Mar 2022 · 1 yr

May 2019 – Feb 2021 · 1 yr 9 mos

• ● Led the GTM for Paytm first, Paytm's loyalty program increasing the subscriptions by 25%
• ● Curated "Money can't buy experiences" like exclusive movie premieres, meet-and-greets with actors, and invite only events
• ● Drove brand partnerships generating media value of ~100mn through barter marketing
• ● Executed co-branded campaigns with Coke, Nestle etc with impressions crossing ~50 million, targeted through on-pack promotions and 360-degree IMC, increasing retention by 15%
• ● Customer acquisition via UPI cashback promotions, leading to 10% increase in new sign ups at an incrementally lower CAC
• ● Implemented vernacular media partnerships focused on penetrating rural areas
• ● Brand Integration across movies and content pieces, to sharpen brand awareness and TOM

Dec 2017 – Apr 2019 · 1 yr 4 mos

• Lead marketing alliances negotiations and their execution with major consumer and media brands
• Building and scaling alliances as a strong and stable growth medium across all key verticals of Paytm
•  Ideation with leading conglomerates, FMCG/D, media channels to develop co-branded marketing content for TVC, print, radio, in -cinema advertising through barter partnerships
•  Front ended and executed massive alliances with individual campaign reach going up to ~ 30 million
• customers, targeted through on pack promotions
•  Designed a unique initiative for Biocrux, a reverse vending machine for gratifying the customer depositing plastic bottles in ~10 cities across India; organic media coverage by leading news channels like Zee, ANI etc
•  Identified and developed potential partners for brand building and awareness & strategic initiatives like user acquisition, cross vertical user movement, increased on -platform engagement
•  Implemented Vernacular media campaigns with a strategic focus on smaller towns and rural segment
• through regional brand and region based partnerships
•  Structured strategic partnerships with leading cable operators to tap the user base across Tier III -VI cities
•  Established and maintained a strong direct relationship with strategic partners, engaging multiple
• stakeholders (Internal and external) to integrate
•  Managed the launch of UPI account linked cashback promos, Initial launch with a major hair care brand of India with a significant outdoor media campaign
•  Developed Marketing Communication, Construct & Content which was easily consumable with a high
• recall value
•  Drive operational and execution support for the vision and strategy of the partnerships vertical

May 2017 – Nov 2017 · 6 mos

• ● Led a ~25-member team across 2 verticals
• ● Owned the training & marketing communication for the entire Paytm mall seller base ~100K
• ● Responsible for end-to-end seller related communication (email, SMS, forum communications), revamping the strategy and maintaining open rates at 40%
• ● Increase in user traffic by 41% with development of Vernacular training content
• ● 36% increase in NPS response rate with planned product and non-product interventions
• ● Managed the training of ~ 2000 on-field Paytm executives, driving on ground merchant onboarding, during Paytm’s expansion phase
• ● Fast-track promotion to Executive Manager and Senior Manager within 2 years
• ● Selected for the “Emerging Leaders development Program” from over ~ 4k employees

Jun 2016 – Jun 2016 · 0 mo · Hungary and Finland

• Visited the incubation centers of startups based out of Hungary and Finland, understood their business culture and suggested ways for expansion into the Indian market.
• Worked closely with businesses interested in exploring markets for their products in Indian markets at Demola's Budapest innovation lab
• Worked with Demola's Tampere (Finland) team to come up with a business plan to get an approval from the Municipality of Sastamala for a theme-based children's park

Apr 2016 – Jun 2016 · 2 mos · Mumbai, Maharashtra, India · On-site

May 2015 – Jun 2015 · 1 mo

• 'Career ki hawa badal do'​ was a virtual internship opportunity offered by P&G for their brand Ambi Pur, to work virtually as a brand manager of Ambi Pur, P&G.
• Was exposed to hands-on marketing experience; unlike theory led courses, in this is a learn-by-doing internship
• Recipient of Certificate of Excellence for Ambi Pur "Hawa Badal Do" internship, signed by Marketing Director,P&G India
• Deep understanding about product formation and utilization
• Gained consumer insights for all of its variants
• Persuaded friends and family to use Ambi Pur products
• Product marketing through social media referrals
• Won excellence award for completing higher levels of tasks.

May 2013 – May 2015 · 2 yrs · Gurgaon, India

• Implemented the requirements on Salesforce.com using Configuration as well as Customization.
• Pioneered the concept of lesson learnt document to remove the gaps identified in the process
• Led a team in the deployment activities of the project using Ant migration Tool
• Worked with the team to develop a detailed design of the overall Salesforce.com Solution.
• Certified Salesforce Adm201 for maintaining and customising sales and service cloud
• Certified Salesforce Dev401 for using force.com platforms to build custom applications