Gokuldas K

Digital Marketing Specialist

Bengaluru, Karnataka, India15 yrs 3 mos experience
Highly Stable

Key Highlights

  • 15 years of experience in digital marketing.
  • Expert in performance marketing and customer acquisition.
  • Proven success with leading brands like Razorpay and Swiggy.
Stackforce AI infers this person is a Digital Marketing Expert with extensive experience in Fintech and eCommerce sectors.

Contact

Skills

Core Skills

Performance MarketingDigital Brand Media BuyingCustomer AcquisitionDigital Performance MarketingDigital Marketing StrategyMedia Planning

Other Skills

Banner AdsCRMCustomer Relationship Management (CRM)Digital MarketingEmail MarketingFacebook MarketingGoogle AdsGoogle AdwordsKeyword AdvertisingKeyword ResearchMSN AdCenterManagementMarketingMarketing StrategyMicrosoft Excel

About

🔹 Digital Growth Strategist | Performance Marketing Leader | 15 Years Across Fintech | Food Tech | eCommerce | B2B | FMCG | Advertising | IT | EdTech With 15 years of proven success in digital marketing, I specialize in scaling businesses—startups and enterprises alike—through customer acquisition, performance-driven growth, and full-funnel digital strategy. My experience spans across India’s most dynamic brands and global startups, where I’ve consistently delivered business impact by turning insights into action. I bring a rare blend of strategic thinking and hands-on execution across a diverse set of industries including Food Tech, eCommerce, B2B, FMCG, Advertising, IT, and e-Learning. Whether it's launching high-impact paid campaigns, shaping retention journeys, or unlocking new revenue streams—I’ve done it all. ✅ What I Do Best - Performance Marketing (Google, Meta, Programmatic, Affiliates) - Media Planning & Buying (Cross-channel, ROI-led) - B2B & Mobile Marketing - Brand Strategy & Full-Funnel Execution - E-commerce & D2C Growth - Strategic Business Development - Customer Retention, Loyalty & Lifecycle Marketing - Data-driven experimentation and optimization Campaigns that balance creativity + conversions 💡 Tools & Platforms I’ve Mastered Google Ads, Meta Ads, LinkedIn & Twitter Ads, Google Analytics, Tableu, Looker, Marin, Omniture, DoubleClick (DV360), SEO/SEM, Email & SMS Marketing, Affiliate (App/Web), Programmatic & More. 🚀 Brands I’ve Worked With: Razorpay, Swiggy, Ogilvy & Kesdee 🤝 Brands I’ve Helped or Consulted: Vodafone, IBM, KSRTC, Cloudnine, L&T Finance, Dr. Reddy’s, IHG, American Hygienics Corp, Yogabars, Arture, Treniq, BookmyMagazine, Exploride, Fliplearning and many more D2C startups

Experience

Razorpay

2 roles

Senior Director - Marketing

Promoted

Oct 2025 – Present · 5 mos · Bengaluru · On-site

Director - Marketing

Apr 2022 – Sep 2025 · 3 yrs 5 mos · Bengaluru · On-site

  • Razorpay is India’s Leading Full-Stack Payments, and Banking Platform for Businesses
  • This role is to head the Central Digital Marketing function at Razorpay. The charter includes Performance Marketing, Digital Brand Media buying, ABM & Organic Marketing (SEO) for Domestic & Crossborder Payments, Magic Checkout, Singapore & Malaysia Payment Gateway, Razorpay POS, Billme, & Rize
Performance MarketingDigital Brand Media Buying

Swiggy

4 roles

General Manager - Marketing (Digital, Acquisition & Growth)

Promoted

Oct 2019 – Apr 2022 · 2 yrs 6 mos

  • Swiggy is India’s leading on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience.
  • This role is to lead the acquisition & growth team at Swiggy to drive new customer acquisition, retain customers, drive digital performance marketing and work with stakeholders to drive key metrics that drive imperishable growth.
  • Primary Responsibilities:
  • Own & drive new customer acquisition & their retention P&L
  • Lead the digital marketing performance team
  • Discover the needs of consumers and develop strategy
Customer AcquisitionDigital Performance Marketing

Sr. Manager Marketing

Promoted

Apr 2018 – Oct 2019 · 1 yr 6 mos

Marketing Manager

Promoted

Apr 2017 – Mar 2018 · 11 mos

Assistant Manager:Digital Marketing

Jul 2015 – Mar 2017 · 1 yr 8 mos

Ogilvy & mather advertising

2 roles

Digital Media Supervisor

Promoted

Jan 2015 – Jul 2015 · 6 mos

  • Neo@Ogilvy is now Neo Media World. Neo Media World is a digital-first global performance marketing agency.
  • As a Media Supervisor at Ogilvy, my primary role was to develop media plans and executing digital marketing strategies for the clients. Have got the opportunity to manage some of the largest brands like IBM, Vodafone, H&R Block, L&T Finance etc to deliver results by managing large scale budget. The sub responsibilities include managing the digital campaigns including planning, optimization, monitoring, offering the latest strategies, reporting, analysis & recommendations, new business development, etc.
Digital Marketing StrategyMedia Planning

Search Marketing

Oct 2013 – Dec 2014 · 1 yr 2 mos

Kesdee inc.

2 roles

Asst Manager: Digital Marketing

Promoted

Aug 2012 – Sep 2013 · 1 yr 1 mo · Bangalore

  • KESDEE is the world's largest financial e-learning company.
  • As an Asst. Manager: Digital Marketing, my primary role is to create and executing the company’s sales-focused digital marketing strategy that drives e-commerce as well as corporate sales. Have got an opportunity to set up the digital team at Kesdee from scratch. Manage online sales and branding through Search Engine Marketing, Search Engine optimization, Social Media Marketing, Website Development Design and Coordination, Web Analytics and Email Marketing.

Marketing Executive

Aug 2010 – Sep 2012 · 2 yrs 1 mo · Bangalore

Digital Marketing Strategy

Education

Indian School of Business

Executive Education in Leadership & Digital Marketing — Digital Insider Program Powered by Google

Jan 2019 – Jan 2020

SSM College of Engineering, Komarapalayam

MBA — Marketing and Finance

Jan 2008 – Jan 2010

Sree Narayana Guru College, K.G. Chavadi

Bachelor of Science (BSc) — Bio-Chemistry

Jan 2005 – Jan 2008

BSS Higher Secondary School

Higher Secondary School — Science & Mathematics

Jan 2003 – Jan 2005

VMHS (Kerala State Board)

Secondary School

Jan 2002 – Jan 2003

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