Michelle Ramadan

Product Marketing Manager

San Francisco, California, United States8 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Drove over $39M in revenue through retention marketing.
Achieved 24% user growth and 43% CPA reduction at Juni Learning.
Influenced product roadmap through extensive customer research.

Stackforce AI infers this person is a SaaS and EdTech marketing expert with a focus on growth and product strategy.

Contact

Skills

Core Skills

Go-to-market StrategyCustomer ResearchStrategic PlanningMarketing Strategy

Other Skills

Product DevelopmentCollaborative Problem SolvingCollaborationPublic SpeakingCustomer ServicePowerPointMicrosoft PowerPointMicrosoft ExcelMicrosoft OfficeMicrosoft WordResearchOnline AdvertisingEvent PlanningTeamworkCommunication

About

As a Growth and Product Marketing Manager at LinkedIn, I lead the strategy and experimentation for LinkedIn Premium's lifecycle marketing and product positioning. I influence the product roadmap through customer research for all lifecycle experiences, including subscriber onboarding, feature discovery, churn mitigation, and AI-powered recommendation model. I have a proven track record of driving significant revenue growth and customer retention through strategic planning, collaboration, and customer research. I have built a retention marketing strategy from scratch, driving over $39M via emails, ads, and messaging optimizations, contributing to 20% of Premium's retention goals in FY24. I also partner with cross-functional teams to prioritize initiatives that address user pain points and reduce churn, driving over $36M. Additionally, I have led the strategy and execution of paid media channels at Juni Learning, an ed-tech startup, achieving 24% user growth and a 43% CPA reduction. I am passionate about using data-driven insights to inform product and pricing strategies and launch new products to expand the target market.

Experience

2 roles

Senior Product and Growth Marketing Manager

Promoted

Sep 2023 – Present · 2 yrs 6 mos

Leads strategy and experimentation for LinkedIn Premium’s lifecycle marketing and product positioning. Influences product roadmap via customer research for all lifecycle experiences, incl. subscriber onboarding, feature discovery, churn mitigation, and AI-powered recommendation model.
Strategic Planning: Built retention marketing strategy from 0 to 1, driving >$44M via emails, ads, and messaging optimizations, contributing ~20% of Premium’s retention $ goals in FY24.
Collaboration: Partner with cross-functional teams, incl. product, eng, design, AI, and data science, to prioritize initiatives to address user pain points and reduce churn, driving >$36M.
Customer Research: Conducted in-depth user research to identify key drivers of cancellation; implemented optimizations for user journey experience, messaging, and win-back campaigns.
Competitive Analysis: Analyzed competitors' retention strategies to apply behavioral insights like loss aversion and hyper-personalization, reducing churn and driving next-best actions.
Go-To-Market: Built a comprehensive go-to-market program to drive feature education and adoption across in-product surfaces and marketing channels for 17+ new features; launched LinkedIn’s second Private Preview establishing a new bar for feature validation.
Product development: Collaborated on venture bets like Perks, Events, AI Messaging, leveraging user insights to shape product strategy, driving >$13M in sign up revenue.

Customer ResearchGo-to-Market StrategyProduct DevelopmentStrategic PlanningMarketing StrategyCollaborative Problem Solving

Associate Product Marketing Manager

May 2022 – Sep 2023 · 1 yr 4 mos

Juni learning

Sr. Growth Marketer

Feb 2021 – May 2022 · 1 yr 3 mos

Led strategy and roadmap for new customer acquisition for an ed-tech startup.
Acquisition Strategy: Led strategy and execution of paid media channels achieving 2X user growth and a 43% CPA reduction; defined KPIs and reporting to C-Suite.
Go-To-Market: Led market research, customer insights, and persona development to inform product and pricing strategies; partnered with product to launch 18 products to expand TAM.
Funnel Optimization: Established a data-driven creative process resulting in a 15x improvement in ad CTR and the launch of 60+ optimized landing pages.

Marketing Strategy

West monroe

Consultant

Oct 2020 – Feb 2021 · 4 mos

Advised clients on outsourcing, cost reduction, and process improvement strategies.
Cost Optimization: Negotiated ITO contract terms, achieving $20M in projected savings, and identified $32M in annual cost reductions through data and contractual analysis.
Product Implementation: Led a global ERP Cloud migration, collaborating with stakeholders to define requirements and deliver scalable solutions across 13 legal entities.

Pace harmon

Analyst

Sep 2018 – Oct 2020 · 2 yrs 1 mo · San Francisco Bay Area

Quattro consulting, inc.

Associate Consultant Intern

Jul 2017 – Aug 2017 · 1 mo

Oversaw 28-person team of international research members stationed in 11 overseas countries.
Analyzed 1,000+ surveys and conducted dozens of research interviews with physicians and health care professionals to gauge probable market success of emerging pharmaceuticals and medical devices.

Axa advisors, llc

Summer Analyst

Jun 2016 – Aug 2016 · 2 mos · Greater Los Angeles Area

Collaborated on case preparation by compiling client information, creating sales illustrations, and researching recent stock developments for The Pacific Group investment management division of AXA Equitable.
Independently contacted prospective clients and arranged appointments with financial advisors.
Accompanied senior professionals during meetings with clients and recorded key topics of discussion.

The stanford daily newspaper

Sales Representative for Online Advertisers

Sep 2015 – Nov 2016 · 1 yr 2 mos

Student co-leader of the business team (with COO and Print Sales Manager).
Responsible for driving online advertisement sales; individually secured over $60,000 in revenue.
Spearheaded a new revenue stream with an email digest advertisement campaign that increased revenue by nearly $15,000. Reallocated earnings to fund new initiatives. Expanded team by 400% to operate these new departments.