Noel Wax

CEO

Belvedere Tiburon, California, United States30 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in strategic marketing solutions for diverse industries.
Proven track record in connecting brands with communities.
Leader in experiential marketing and cause marketing initiatives.

Stackforce AI infers this person is a MarTech expert with a strong focus on experiential and strategic marketing.

Contact

Skills

Core Skills

Strategic MarketingBusiness DevelopmentExperiential MarketingCause MarketingMedia ManagementPartnership DevelopmentSports MarketingRevenue GenerationSales ManagementEvent Management

Other Skills

AdvertisingAdvertising SalesBroadcastBroadcast PartnershipsBroadcastingDigital MarketingDigital MediaDigital StrategyEngagementEvent AmplificationEvent PlanningEvent ProgrammingIntegrated MarketingMedia BuyingMedia Planning

About

As CEO of GroundSwell Group, I am passionate about helping businesses adopt strategic marketing solutions to acquire more customers. Through imaginative events, experiences and campaigns, we create custom programs that connect people to brands. Based in Los Angeles, we develop consumer engagement and influencer marketing programs across the country. And with a large roster of clients including Ten-X, Land Rover/Jaguar, Geico, Quest Diagnostics, Live Nation and many others, we’re able to find customers no matter your industry. For example, I helped to authentically connect Quest Diagnostics to the LGBTQ and HIV/AIDS communities through non-profit partnerships, event activation at AIDS Walks, development of public awareness announcements and media execution. I am dedicated to partnering with company leaders to discover how GroundSwell Group can benefit your business.

Experience

Groundswell group, llc

2 roles

CEO

Promoted

Sep 2016 – Present · 9 yrs 6 mos

SponsorshipIntegrated MarketingDigital MarketingEvent PlanningBusiness DevelopmentStrategic Marketing

President

Jul 2015 – Sep 2016 · 1 yr 2 mos

GroundSwell Group is dedicated to making your brand memorable, in fact, unforgettable. Through thoughtful and creative event amplification, experiential marketing, digital, traditional and social media marketing and a thoughtful approach to engagement.
GroundSwell Group is also an amazing company that bridges the gap between non-profits and corporations. We have built the largest network of non-profits in the world and work to design and develop cause marketing solutions for our corporate partners through those networks. With 96% of US households involved with charity in some way we have the unique ability to reach these consumers in a creative, unique and meaningful way.

Event AmplificationExperiential MarketingCause MarketingEngagement

Cbs corporation

2 roles

Vice President

Oct 2013 – Jun 2015 · 1 yr 8 mos · Greater Los Angeles Area

Oversaw partner programs for the TV, radio, digital, out of home and events groups within CBS.

Partner ProgramsDigital MediaEvent ManagementMedia ManagementPartnership Development

Vice President, Sports

Aug 2008 – Sep 2013 · 5 yrs 1 mo · Greater Los Angeles Area

Ran the sports division for CBS radio. Included negotiating broadcast partnership with MLB, NHL, NBA, NFL and college sports. Lead revenue department for 17 local sports radio stations. Launched numerous local sports radio stations and the CBS national sports radio network. Responsible for over $100m in revenue each year.

Broadcast PartnershipsRevenue ManagementSports MarketingRevenue Generation

Cbs radio

2 roles

Sports Sales Director

Promoted

Nov 2002 – Aug 2008 · 5 yrs 9 mos

Lead revenue department for all sports in New York including WFAN radio and New York Yankees, Mets, Giants, Nets and Devils broadcasts. Launched the New York Yankees broadcast sales effort. Oversaw a team of 55 business development executives.

Revenue GenerationSales ManagementBusiness Development

Non Traditional Revenue Director

Oct 1997 – Oct 2002 · 5 yrs

Built the non traditional revenue department to be best in class and model for the industry. Created revenue for everything outside radio; events, programming, sports. Launched the first ever radio station web site.

Revenue GenerationEvent ProgrammingEvent Management

Knbr sports radio

Account Executive

Sep 1995 – Oct 1997 · 2 yrs 1 mo · San Francisco Bay Area

Consistently the top revenue producer on the sales team. Generated revenue through sports radio sales, play by play sports broadcast sales and events. Presidents award winner and top new business development executive.

SalesRevenue GenerationSales Management