Mar 2023 – Nov 2023 · 8 mos · Greater Bengaluru Area · Hybrid

Jan 2022 – Apr 2023 · 1 yr 3 mos

• Helmed Retail Marketing Strategy for DaMENSCH's offline foray into EBO, GT and other store formats in addition to the online marketing mandate on own site and platforms

Apr 2021 – Jan 2022 · 9 mos

• Lead- Brand, Alliances, Customer Acquisition, Retention, Content, Design and PR teams- 25+members of diverse backgrounds to grow DaMENSCH into a premium lifestyle menswear brand.

Mar 2019 – Apr 2021 · 2 yrs 1 mo · Gurugram, Haryana

Feb 2017 – Mar 2019 · 2 yrs 1 mo · Gurgaon, Haryana, India

• Led end to end Campaign strategy and execution by deploying multimedia brand communication across ATL ,BTL, Digital and social .
• Insight to In market execution of Brand Campaigns for Products across price segments of mass to premium products
• Global , local cross functional and external stakeholder management .
• Digital and Social media champion- instrumental in setting up and leading local social media channel for Nokiamobile in India.

Mar 2015 – Feb 2017 · 1 yr 11 mos · Gurgaon, India

• Marketing Strategy and Growth
• In charge of developing marketing strategies across categories for strategic alliances team of Snapdeal
• Responsibilities include ensuring optimization of marketing spends across media vehicles
• Responsible for coming up with customized marketing solution for brands and helping them in their journey on e-commerce by being an aligned partner

Feb 2014 – Nov 2014 · 9 mos

• Handling the new agenda on customer acquisition model, which includes mining of BIG DATA , analysis and deployment through activations/distribution pan India
• Activation Planning: Once the analysis points out gap in Mental reach , planning activations and micromarketing led initiatives to ensure Customer registers the brand. Planning outdoor media and hotspot activation to ensure spont awareness
• Distribution Planning: If the analysis points out to physical reach as the gap then planning the category-sku –channel-outlet combination to ensure the consumer finds product of his/her choice in the right shop.

Apr 2013 – Feb 2014 · 10 mos

• Incharge of Columbus( rural coverage expansion) drive for east which doubled HUL’s footprint
• Managing project “PERFECT VILLAGE” , an activation scheme in top 50 villages of Bengal in association with O&M ( execution partner)
• Responsible for rolling out FF excitement plans for rural team
• Responsible for ensuring personal care products meet the revenue plan in Rural
• Manage communication to the last FF, trough efficient MIS , mails and one on one counseling .

Jun 2011 – Mar 2013 · 1 yr 9 mos

• Managing sales to the tune of 240 cr a year for the detergent and foods division of HUL
• Responsible for ensuring all customers continue to have sustainable and profitable growth , engaging them and continuing to have customer centricity as a core competency
• Expanding retail network and product reach in the market through appointment of new distributors and stockist specially for this channel
• Evaluating performance and monitoring their sales and marketing activities, designing incentive slabs
• Effective management of customer-relation operations by ensuring effective and timely services
• Recruitment and Training of frontline Sales representatives and Sales officers. Responsible for tracking and enhancing professional growth of subordinates
• Increasing motivation, efficiency & conflict management
• Demand Planning at an SKU level, forecasting and inventory management, Depot operations
• Transport & logistics set-up and control, customer servicing initiatives
• Planning the Route to Market for newly developed area and also for high worth territories

May 2009 – Feb 2011 · 1 yr 9 mos

• In-charge of forming a new channel for Wipro in Chemist and Cosmetic outlets in Chennai.
• Coordinating marketing activities for successful launching of new products. Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and capturing optimum market shares.
• Designing and Implementing sales promotion activities and product launches as a part of brand building and market development
• Designing BTL activities for promotion and growth of brand in weak markets and coming up with customer engagement plans.
• Responsible for handling sales operations and ensuring consistent sales growth in the new channel
• Effectively interfacing with people at all levels, managing healthy work environment and inculcating bonded teamwork with high work ethics

May 2008 – Jun 2008 · 1 mo

• Analyzed patterns of consumer movement by visiting retail outlets of modern trade in Mumbai. Established a relationship between final purchase by a consumer and factors likely to influence the same (size of outlet, catchment area, product offerings, promotional schemes, placement of products).
• Project 2: Designed separate planogram for all three formats of modern trade for effective placement of each of the 40 SKU's of Heinz and involved in implementation with the company after completion of summer training.

Jan 2008 – Feb 2008 · 1 mo · MUMBAI

• Feasibility analysis for launch of Value Added Service (VAS) by Tata Indicom in Mumbai belt, by conducting primary research on Target Group (14-22yrs).Recommended introducing special offers for age group-16-17 yrs based on findings of average revenue per user (ARPU)

Dec 2007 – Jan 2008 · 1 mo · Mumbai Area, India

• To understand latent needs, brand association and expectations of the home theatre system (HTS) consumer. Measuring awareness levels and suggesting marketing strategies for advertising it to prospective consumer