Arun Kumar B

Operations Associate

Chennai, Tamil Nadu, India4 yrs 9 mos experience

Most Likely To Switch

Key Highlights

4+ years of experience in digital marketing and QA.
Proficient in Salesforce Marketing Cloud and Adobe Campaign.
Strong collaboration skills with global teams.

Stackforce AI infers this person is a Digital Marketing and QA professional with expertise in MarTech.

Contact

Skills

Core Skills

Salesforce Marketing CloudAdobe CampaignDigital Marketing

Other Skills

Adobe IllustratorAdobe PhotoshopAnalyticsCampaign ManagementCommunicationEmail CampaigningEmail MarketingEvent MarketingFigma (Software)Google AdsGoogle AnalyticsHandoutsHubSpotHubSpot Marketing HubInternal Marketing

About

Business Assurance Tester with 4+ years of experience in campaign testing and digital assets, proficient in Salesforce Marketing Cloud (SFMC), Adobe Campaign, and Tealium. Skilled in E2E testing, designing test cases, and ensuring consistency in QA processes for omnichannel campaigns. Experienced in responsive web design, email testing, and campaign builds, with excellent communication skills and a proven ability to collaborate with global teams. Dedicated to delivering high-quality results in digital marketing and QA initiatives.

Experience

4 yrs 9 mos

Total Experience

2 yrs 4 mos

Average Tenure

2 yrs 10 mos

Current Experience

Astrazeneca

2 roles

Associate

Promoted

Oct 2024 – Present · 1 yr 7 mos

1. Promoted to Associate - Business Assurance Tester for exceptional performance in quality assurance and functional validation.
2. Validate end-to-end campaign logic in SFMC, ensuring seamless execution of omnichannel campaigns across email, SMS, and web channels.
3. Perform Tealium functional testing, ensuring accurate event tracking and data integration with SFMC.
4. Collaborate with cross-functional teams to maintain testing consistency across various digital assets and SFMC platforms.
5. Develop and review functional test cases in SFMC to optimize campaign performance and user experience.

Salesforce Marketing CloudSalesforce Data cloud

Junior Associate

Jul 2023 – Oct 2024 · 1 yr 3 mos

1. Coordinate with development teams to understand campaign- related logics.
2. Oversee testing for campaigns & digital assets, ensuring adherence to requirements and AZ standards.
3. Ensure consistent testing processes for campaigns and digital assets across all AORs and apps.
4. Identify creative and functional elements for testing in omnichannel campaigns.
5. Assist in developing and reviewing functional, end-to-end test cases and scenarios.
6. Conduct end-to-end (E2E) testing.

Adobe CampaignJiraSocial MediaCampaign ManagementEmail CampaigningOmni-Channel Marketing+3

Tata consultancy services

2 roles

Analyst

Aug 2021 – Jul 2023 · 1 yr 11 mos

1. Develop solutions and deliver proof of concept demos
2. Manage sales bid process by responding to RFI/RFP
3. Generate leads by collaborating with Marketing Team to publish marketing mailers
4. Plan campaigns for regular lead generation
5. Create sales collaterals for product promotion to prospects and partners
6. Perform daily tasks of building messaging, content, and digital campaigns with Creative and Marketing teams
7. Collaborate with various teams to position product for campaigns Create and publish SEO optimised and compelling content
8. Intermediate exposure to digital marketing skills including email marketing, content writing, video creation, mailer creation, template design, PowerPoint,

Google AdsAdobe IllustratorHubSpot Marketing HubCampaign ManagementEvent MarketingEmail Campaigning+12

Management Trainee

Aug 2021 – Aug 2021 · 0 mo

Rahi

Management Trainee

Jun 2021 – Jun 2021 · 0 mo · Bangalore Urban, Karnataka, India

1. Account mapping, Account profiling, Account farming
2. Generate leads and grow the business
3. Handle cold calling, up-selling and cross-selling
4. Perform well in clients meeting daily
5. Target-based roles on Monthly/Quarterly/Yearly
6. Seeking opportunities globally

Page industries ltd

Supply Chain Management Intern

Sep 2020 – Sep 2020 · 0 mo · Bengaluru, Karnataka, India

1. Study sales, art, and manufacturing processes to gain an understanding of the supplier – distributor – end user supply chain in the promotional products industry
2. Analyse supply chain reports and trends
3. Determine the safety stocks quantity
4. Support and identify areas of need in the manufacturing process
5. Participate in leadership development training through senior leadership
6. Develop interpersonal communication skills to help advance personal productivity

Mycaptain

Sales And Marketing Intern

Jul 2020 – Aug 2020 · 1 mo

1. Generating leads
2. Meeting or exceeding sales goals
3. Negotiating all contracts with prospective clients
4. Helping determine pricing schedules for quotes, promotions, and negotiations Preparing weekly and monthly reports
5. Giving sales presentations to a range of prospective clients