Prashant Kumar

Business Development Executive

Delhi, India8 yrs 4 mos experience

Key Highlights

Led a global team for 100+ campaigns quarterly.
Achieved 50% faster reporting through automation.
Designed 95+ automated customer journeys.

Stackforce AI infers this person is a MarTech specialist with extensive experience in B2B demand generation and marketing automation.

Contact

Skills

Core Skills

Marketing AutomationDemand GenerationOperations ManagementAnalytical SkillsEmail MarketingMarketing AnalyticsCampaign Management

Other Skills

Team ManagementSalesforce.comProject ManagementCustomer Relationship Management (CRM)Salesforce-CRMMarketoMarketing OperationsLead ManagementAttention to DetailProblem SolvingClient RelationsSalesforce Marketing CloudEloquaCommunicationEvent Management

About

With over nine years of experience, I specialize in marketing automation, operations management, and lead management to drive impactful B2B demand generation initiatives. At RightWave, I lead an 8-member global team to execute over 100 demand generation campaigns per quarter, ensuring alignment with client pipeline goals through strategic collaboration with marketing and creative teams. My focus lies in optimizing processes, ensuring data integrity, and designing user-centric campaign workflows that incorporate both digital and traditional marketing methods. With expertise in marketing analytics and a commitment to operational excellence, I am dedicated to enabling data-driven decision-making and delivering measurable outcomes for enterprise clients globally.

Experience

8 yrs 4 mos

Total Experience

2 yrs 3 mos

Average Tenure

1 yr 2 mos

Current Experience

Rightwave

Marketing Automation & Ops Lead

Mar 2025 – Present · 1 yr 2 mos · Noida · Hybrid

Strategic Leadership: Direct an 8-member global team in executing 100+ B2B demand generation campaigns per quarter, ensuring 100% alignment with client pipeline goals.
Partnering with the Marketing Program managers, Product Marketing, Creative, and Web teams to help bring campaigns through to fruition—the end goal being accurate and effective reporting during and after the campaign
Helping defines the functional design of a campaign focused on driving an optimal user experience using digital (banner ads, paid search, etc.) and traditional (webinars, emails, events, etc.) marketing methods anchored in best practices
Managing event invitation, registration, and follow-up processes
Learn and implement new tools to support ABM strategy including account engagement, audience segmentation, data quality and reporting.
Developing web forms and form processing
Implementing email marketing campaigns including drip, nurture, and batch campaigns
_Central point of contact for all Marketo users throughout Marketing. I work with field marketing and integrated marketing teams to help design and optimize campaigns that help move leads through the funnel.

Marketing AutomationTeam ManagementMarketing AnalyticsSalesforce.comProject ManagementCustomer Relationship Management (CRM)+6

Infosys

Process Specialist

Dec 2023 – Mar 2025 · 1 yr 3 mos · Gurugram, Haryana, India · Hybrid

Operational Excellence: Managed a 12-member team supporting AMEA and LATAM markets, delivering a 50% improvement in reporting speed through automated SQL-based dashboards.
Deliverability Optimization: Engineered data hygiene protocols that increased email deliverability by 25% and decreased bounce rates by 15% for high-volume enterprise sends.

Marketing AutomationAnalytical SkillsTeam ManagementAttention to DetailMarketing AnalyticsProblem Solving+10

Caastle

Senior Marketing Campaign Ops Specialist

Apr 2022 – Nov 2023 · 1 yr 7 mos · Gurugram, Haryana, India · Hybrid

Lifecycle Automation: Designed and deployed 95+ automated customer journeys, cutting campaign launch time by 40% and improving team agility.
Engagement Growth: Optimized email deployment strategies that resulted in a 22% lift in open rates and an 18% increase in CTR.

Marketing AutomationMarketing AnalyticsJiraSalesforce-CRMDemand GenerationEmail Marketing+3

Wisteli informatics

Marketing Automation Engineer (SFMC)

Oct 2021 – Apr 2022 · 6 mos · Remote

Executed 80–100 B2B demand generation campaigns per quarter across SFMC.
Built 50+ automated workflows for 200,000+ B2B contacts; designed multi-step journeys improving engagement by 18%.
Maintained 98%+ on-time delivery rate across concurrent campaign calendars.

Marketing AnalyticsJourney BuilderSalesforce Marketing CloudCampaign ManagementGOTO WebinarAutomation Studio+2

Trailhead by salesforce

TrailBlazing

Jan 2020 – Mar 2025 · 5 yrs 2 mos · Remote

Trailblazer

Collegedunia

Senior Email Marketing Analyst

Sep 2018 – Jan 2021 · 2 yrs 4 mos · Gurugram, Haryana, India

Executed 60+ B2B email campaigns monthly in Salesforce Marketing Cloud for education sector demand generation.
Built 20+ responsive HTML email templates; A/B testing improved open rates by 20% and CTR by 18%.
Coordinated with cross-functional teams via Jira delivering 100+ campaigns monthly.

Marketing Operations

Career break

Professional development

Jun 2018 – Aug 2018 · 2 mos

Collegedunia

Email Marketing Analyst

Sep 2017 – May 2018 · 8 mos · New Delhi Area, India

Campaign Delivery
Work on CPL,CPA, CPC & CPM
Regular Affiliate Follow Up: Campaign Execution, Campaign Approval & Optimization.
Leads Validations
Work on Scale-up strategy for Campaigns
Work on New Proposals to get new campaigns on board
Monitor Email activity, analyze performance, identify areas of improvement and recommend ways to increase revenues.
Involved In PR Activities.
Execute and optimize, e-mail, and performance-based display campaigns.

Brainguru technologies pvt ltd

Digital Marketing Intern

Nov 2016 – May 2017 · 6 mos · noida sector 16

Campaign executions via in-house tools and provide the email performance reports to clients.
Perform weekly report of the campaigns executed & prepare monthly calendar for the upcoming campaigns.
Work closely with designer and other production team to make sure client goals are being met in-term of deliveries.
Performing SEO Off-page/On Page Activities. Knowledge about Google Webmaster tool & Google Analytics