Jan 2023 – Jan 2024 · 1 yr · Pune, Maharashtra, India · Remote

• Managing Marketo instance and all aspects of lead generation and nurturing, collaborating closely with Sales and Strategic Operations.
• Managing Marketo marketing automation instance with oversight on all key marketing activities and performance indicators including lead nurturing, content generation, executive visibility, Salesforce integration/administration and overall strategic direction.
• Defining, implementing, maintaining, and documenting marketing automation best practices including list management, optimization, data quality, hygiene, and troubleshooting
• Coordinating automation and user journeys through planning, deployment, and performance analysis for programs working in close alignment with key global stakeholders including Events, Campaigns, and Web Teams.
• Responsible for overseeing the marketing systems infrastructure and measuring the effectiveness of marketing programs with monthly ROI reporting.
• Taking a proactive approach to document and understand high-level campaign strategies and how technologies can be used to support or enhance our existing marketing technology stack.
• Leads Marketo program build/architecture projects, working to understand functional requirements to architect, design, develop, test, and deliver functionality to enable programs targeting a global audience.
• Salesforce: Build campaigns, reports & dashboards toward visualizing full funnel metrics in Salesforce Integration of Marketo with Salesforce.com and ensure seamless sync of Persons' and Marketing Programs data between the systems.
• Integration of third-party services like Zoom, Adobe Connect, Google Display, Facebook & LinkedIn lead ads in Marketo Launch point and by using Marketo API.
• Driving the development, maintenance, and analysis of the integration with Salesforce CRM to track prospect engagement, funnel advancement, and ultimately marketing contribution to revenues.

Sep 2020 – Feb 2023 · 2 yrs 5 mos · India · Remote

• End-to-end campaign management. Develop and deliver weekly email marketing campaigns with a focus on awareness, adoption, and engagement.
• Building workflows and trigger campaigns to drive the implementation of main automation tactics.
• Managing Marketo Database, monitoring data quality, and lead segmentation.
• Handling Data migration tasks for different Marketo environments using Marketo API calls
• Administrating the Marketing automation tool (Marketo) and building the system to fit the business flow.
• Support marketing strategy and lead gen through analysis and segmentation/targeting recommendations for marketing programs.
• Creating weekly performance reports and continuously monitor the health of KPI’s.
• Manage database hygiene.
• Working closely with Salesforce Admins to ensure optimal data flow to/from Marketo and Salesforce across all objects including leads, contacts, opportunities, and accounts.
• Facilitate SLA lead processing and sales task assignments. Ensure lead requests and lead types are properly tracked across the marketing and sales funnel (Marketo - Salesforce)
• Support the implementation of marketing automation initiatives including email campaigns, webinars, and nurture programs using Marketo.
• Ownership of marketing email inboxes - manage direct incoming messages, soft and hard bounces, and unsubscribes.
• Ensuring a clean and accurate database from all data sources.
• Support the creation of Request for Proposal documents.
• Expertise in developing new Marketo instances, Migration projects, System Configuration, Database hygiene, Global Compliance, Scoring models, Lead life cycle models, Revenue cycle models, Lead nurturing, Personalization, Preference centers, GDPR, CRM Integration, Attribution models First Touch and Last Touch, Engagement programs, Eloqua, Pardot and Salesforce.
• Handling the integrations and maintenance of the Marketing Tool stack (Cvent, Salesforce, Zoom, LeadValu, and additional tools.)

Jul 2019 – Oct 2020 · 1 yr 3 mos · Hyderabad, Telangana · On-site

• Responsible for Building scalable templates, processes, and documentation leveraged by the global marketing operations team for fast and standardized production of all marketing campaigns such as webinars, live events, digital content, online advertisement, and email execution
• Extensively involved in running campaigns for “Global Marketing Operations” of Honeywell.
• Primary Service: Events Creation, Online Profiling, Report Creation, and E-mail Deployment.
• Manage end-to-end email marketing campaigns including planning, targeting, set-up, testing & execution.
• a) Planning- Preparing a documented plan with an objective & defined purpose with different Product Marketing teams for both US & International regions
• b) Implementation – Creating a campaign ensuring things are in the proper place in terms of email design & layout, CTA & hyperlinks, landing pages, and follow-up tasks.
• c) Execution – Launching the campaigns within deadlines, getting the list.
• d) Reporting - Creating reporting dashboard to analyze campaign overall performance.
• Generating campaign metrics reports such as email and offer performance; delivering accurate data analysis and recommendations for improvement
• Designing and running multi-touch email marketing campaigns involving complex business rules, list segmentation, custom data queries, automated response triggers, and lead scoring criteria
• Managing implementation, testing, execution, and reporting on Marketo-based campaigns for lead management, lead nurturing, lead scoring, and lead routing using a cross-channel approach
• Performing funnel analysis to provide insights on email link performance, email performance, analysis by revenue stage, A/B testing, landing page performance, program performance, revenue cycle analytics, web page activity, heat map analysis, and engagement stream performance reports.
• Oversee direction – segmentation, list acquisition/import, information cleansing, lead management, and so on.

Mar 2018 – Jul 2019 · 1 yr 4 mos · Airoli · On-site

• Developed and executed customized campaigns to drive conversion.
• Documented best practices and process documents for execution that is used by the entire Marketing Automation Team
• Develop and launch marketing automation campaigns (including drip, nurture, batch, and trigger campaigns) that support the client's marketing strategy and pipeline goals.
• Create a QA process that is used daily to deliver the highest quality of assets and campaign for clients.
• Spearheaded lead generation through online marketing and advertising as a means to increase business revenue and sales. Marketing channels used included (SEO, PPC, & Facebook Ads)
• Executed database marketing through lead lists, producing more qualified customers for business development and Sales. Strategies used included online nurturing & education through Marketo marketing automation software and Salesforce
• Performed funnel analysis to provide insights on email link performance, email performance, analysis by revenue stage, A/B testing, landing page performance, program performance, revenue cycle analytics, web page activity, heat map analysis, engagement stream performance reports.
• Created and optimized end to end integrations between marketing automation and Google Analytics platform to generate dashboards across business divisions.
• Designed and ran multi-touch email marketing campaigns involving complex business rules, list segmentation, custom data queries, automated response triggers, and lead scoring criteria
• Generated campaign metrics reports like email and offer performance; delivering accurate data analysis and recommendations for improvement
• Measured and optimized database health, analyzed metrics for improvement, and utilized data enrichment solutions to improve lead quality, contact acquisition, and list segmentation strategies
• Email campaign best practices and bench marking them for the future communications.

Aug 2015 – Mar 2018 · 2 yrs 7 mos · Pune Area, India · On-site

• Email Marketing – Campaign management:
• Responsible for end to end administration of e-mail Campaign Management using marketing automation tools, which include creation, testing, distribution and post distribution assessment of campaigns
• Fine-tuning of current Campaigns with respect to deliverables, competition and feedback
• Co-ordinate with client to manage campaign requests, invitations, newsletters and landing pages
• Stay abreast of new campaign marketing strategies, tools and technologies to support ongoing campaigns
• Deliver campaign activities, presentations and regular reports on timely basis
• Responsible for the production and sourcing of all campaign deliverables
• Work with the team and guide them on email marketing best practices to be followed for HTML coding, design and testing of email campaigns
• Manage projects to ensure meeting agreed-upon deadlines – following efficient workflow and review requirements to meet stakeholders' expectations.
• HubSpot Administrator. Worked directly with internal team strategists and external client representatives in order to complete the project.
• Set up email and other marketing initiative campaigns in HubSpot, Marketo, and Pardot in addition to creating a personal QA process for each tool. Produced marketing reports to monitor campaign performance.
• Built out Landing Pages and Forms using existing templates. Edited HTML and CSS to match client needs/expectations. Created and edited properties based on client strategy.
• Responsible for developing dynamic content with personalization including landing page, Form designing, and content of the email.
• Worked with the Affiliate Marketing Manager to deploy and optimize campaigns through the affiliate marketing channel, Promoting the affiliate channel and opportunity across the industry & and forecasting ROI and activity for all affiliate partners