Dec 2017 – May 2022 · 4 yrs 5 mos · Gurgaon, India

• C-Level Relationship Management & Account Management
• Advertising Sales & Digital Marketing
• New Business Development & Category Management
• Team Lead & Stakeholder Management

Sep 2016 – Dec 2017 · 1 yr 3 mos · Gurgaon, India

• 1. Managed paid digital media campaigns on Amazon, Flipkart, Facebook & Google resulting in USD 14 mn GMV in FY16-17
• 2. Optimisation of paid marketing initiatives to improve lower funnel conversions
• 3. Devised remarketing campaigns for cart abandoners resulting in 5% more conversions
• 4. Devised full-funnel marketing campaigns
• 5. Complete P&L ownership for laptops (Surface) & gaming consoles (Xbox) category
• 6. Developed product awareness campaigns
• 7. Managed quarterly sales quota basis AOP
• 8. Led and coached a team of 3 account managers

Jan 2015 – Sep 2016 · 1 yr 8 mos · Gurgaon, India

• Regional Head – Mobiles Business (Phones, Tablets, Accessories)
• 1. Headed north India. Responsible for 40%+ demand and 60% of the supply. Drove an annual GMV of USD 800 mn
• 2. Designed sales promotions while ensuring the minimum burn per order
• 3. Ensured shipping through warehouse to be minimum 95% for mobiles
• 4. Led a team of 2 senior managers, 15 account managers and 20 sales managers
• 5. Ensured 92% times the restocking period was <24 hours
• National Manager – Brands
• 1. Responsible for strategic tie-ups, JBPs with the top 5 international mobile brands, daily operations and drove annual GMV of USD 500 mn
• 2. Orchestrated the biggest online sales event for mobile phones - India Mobile Day (USD 20 mn GMV in 24 hours)
• 3. Developed the GTM strategy for exclusive launches with the first-ever flash sale for eCommerce (1 mn units sold in 180 days)

Jun 2013 – Jan 2015 · 1 yr 7 mos · New Delhi Area, India

• 1. Developed strategies for retailer to customer sales of USD 18 mn in FY14-15 (130% of target)
• 2. Ensured that retailers operate at the minimum stock level of 14 days for all SKUs
• 3. Managed the regional distributor and ensured Samsung to distributor sales of USD 28 mn in FY14-15 (155% of target)
• 4. Responsible for channel development (launch of Samsung India’s first rural brand store in Pataudi)
• 5. Appointed 2 micro distributors (features phones sales grew by 350% QoQ)
• 6. Led a team of 5 sales managers & 80 sales consultants

Aug 2010 – May 2011 · 9 mos · New Delhi, Delhi, India

• Assisted the CEO in sales of prefabricated units to DMRC & DND toll company