Jul 2023 – Dec 2024 · 1 yr 5 mos · Remote

• Member of the executive team, reporting to the CEO. As an operational leader, I oversee the product, product marketing, and marketing teams, driving both product-led growth (PLG) and sales-led growth (SLG) strategies to deliver positive customer and business outcomes. I lead end-to-end research, product, positioning, messaging, and go-to-market (GTM) strategy and execution, bringing to market exciting e-commerce solutions for creators.
• Amaze is the parent company of Spring, a platform and marketplace empowering creators to monetize their audiences through social commerce. We believe faces are the new logos, and creators are the new entrepreneurs. At Spring, creators can design, launch, and sell both physical and digital products with zero upfront investment.

Apr 2023 – Jul 2023 · 3 mos · Remote

• Defined and implemented processes and messaging frameworks, turning product roadmaps into compelling storytelling and marketable moments.
• Segmentation, ICP, and Persona definition.

Mar 2023 – Jul 2025 · 2 yrs 4 mos · Boston, Massachusetts, United States · Remote

• The world’s biggest product marketing community uniting and training more than 20,000 PMMs all over the world to promote and elevate the role of product marketing.
• Inspiring the next generation of product marketers by fostering professional development in the field.

Oct 2021 – Apr 2023 · 1 yr 6 mos · Boston, Massachusetts, United States

• On a mission to empower small business owners with a mobile device to confidently launch and grow a thriving entrepreneurial lifestyle from the palm of their hand.

Jan 2021 – Oct 2021 · 9 mos · Boston, Massachusetts, United States

• TrueMotion (acquired by Cambridge Mobile Telematics in July 2021) is a mobile SaaS platform powered by AI and Machine Learning to generate telematics data and driving behavior insights. We are on a mission to fight distracted driving, making roads and drivers safer everywhere.
• Founded the Product Marketing function providing product clarity, internally and externally.
• Defined and operationalized positioning, marketecture, packaging, pricing, sales enablement and ABM initiatives.

Aug 2020 – Jan 2021 · 5 mos · Sydney, New South Wales, Australia

• Canva, Australia’s fastest-growing startup unicorn, is a SaaS visual communication platform that allows users and teams to create, empowering anyone to design, publish, and print anything, anywhere.
• In my first 100 days, I doubled daily orders to 5K and helped generate $12M in incremental ARR within 2 weeks, all without a paid marketing budget, through effective messaging, email marketing, and optimized SEO strategies.
• First Global Product Marketer in the Print business unit responsible for developing e-commerce presence, positioning, messaging, go-to-market strategies, and marketing tactics to drive adoption, MAUs and revenue growth.
• Led awareness, conversion, and cross-sell initiatives for consumers, prosumers, and Pro subscribers.
• Ideated and launched the “One Print, One Tree” initiative, featured in Fast Company magazine.

Apr 2019 – Jul 2020 · 1 yr 3 mos

• Launching products and new SaaS packages for SMEs and Enterprise. Working with and enabling the Sales and Design Services teams to demonstrate value and price effectively, accelerating conversion and reducing churn.

Feb 2016 – Mar 2019 · 3 yrs 1 mo

• Relocated from London, UK headquarters to corporate US office in Boston, MA to drive strategic market expansion and product diversification.
• Led the creation and launch of new product categories, service packages, and pricing strategies to grow users and LTV.

Nov 2014 – Jan 2016 · 1 yr 2 mos

• Hired to build from the ground up the Product Marketing function at MOO, an e-commerce SaaS platform empowering entrepreneurs and SMBs to brand and promote their business with custom print products.
• Responsible for defining, and executing the product strategy, process, positioning and cross-functional alignment to deliver the right product to the right target customer, at the right time.

Apr 2014 – Nov 2014 · 7 mos · London, England, United Kingdom

• Linking R&D, technologies, and markets into product marketing activities to bring the Cloud to the next billion through mobile devices, connecting and empowering people in developing countries to have their first digital experience through Microsoft.

Nov 2012 – Apr 2014 · 1 yr 5 mos · London, England, United Kingdom

• Planning and executing product strategies (value proposition, differentiation messaging, marketing assets, PR, field engagement) to bring to market new low-cost Nokia phones with smartphone software platforms and capabilities, connecting people to their first internet and application experience.

Jul 2011 – Nov 2012 · 1 yr 4 mos · London, England, United Kingdom

• Making the emotional connection with the consumer at point of sale through differentiated consumer experiences and stories that delight and engage. Building awareness and excitement of Nokia's products and solutions across all Nokia branded retail formats (Kiosks, shop in shops, flagships) and partner operators/retailers (Airtel, Vodafone, Carphone Warehouse).