Ryan Lytle — CEO

I help organizations build credibility and drive engagement at scale by designing content strategies, social programs, and communication systems that work across employees, customers, and creator communities. Over 15+ years, I've led global teams at Adobe, Discovery, and Mashable. My expertise spans strategic communications, employee brand development, social and influencer marketing, crisis response, and operations—specializing in translating executive vision into scalable, measurable programs. At Adobe (2019–present), I've held three leadership roles: As Global Head of Employee Brand & Content Strategy, I lead narrative development and content operations for 30,000+ employees, partnering with Adobe.com, Creative Studio, and Executive Communications to refresh the company's digital presence. As Chief of Staff for Corporate Communications, I drove organizational planning, managed strategic projects, and led crisis response. I developed Adobe's first Crisis Communications playbook and championed AI adoption across global marketing teams. As Director of Social Media (2019–2023), I built a 25+ person global team that achieved 500% growth in social engagement and 300% increase in social-driven traffic. I established an influencer program partnering with 400+ creators annually and pioneered platform partnerships with Meta, TikTok, YouTube, and LinkedIn. Before Adobe, I led social strategy for Discovery's lifestyle brands (Food Network, HGTV, Animal Planet), driving 485% growth in video views. At Mashable, I managed strategy for 30 million followers and won the 2015 Webby Award for Best Social Presence. I'm based in the Bay Area and open to strategic communications roles, fractional consulting, and leadership opportunities offering flexibility and impact. Select achievements: - 500% increase in social engagement, 300% growth in social traffic (Adobe, FY19-FY22) - Built influencer program with 400+ creators annually - Developed Adobe's first Crisis Communications playbook - Managed 25+ person global team across four business units - Led AI adoption strategy and organizational transformation initiatives - 485% video growth in one year (Discovery lifestyle brands)

Stackforce AI infers this person is a SaaS marketing leader with expertise in social media and strategic communications.

Location: San Francisco, California, United States

Experience: 15 yrs 5 mos

Skills

Content Strategy
Strategic Communications
Social Media Strategy
Project Management
Strategic Partnerships
Crisis Communications
Change Management
Influencer Marketing
Social Media Marketing

Career Highlights

500% increase in social engagement at Adobe
Developed Adobe's first Crisis Communications playbook
Led award-winning influencer marketing program

Work Experience

Adobe

Global Head of Employee Brand & Content Strategy (11 mos)

Director & Chief of Staff, Corporate Communications & Employee Brand (1 yr 6 mos)

Director, Social Media (4 yrs 1 mo)

Discovery Inc

Director, Social Strategy and Partnerships (1 yr 8 mos)

Scripps Networks Interactive

Digital Audience Lead (1 yr 9 mos)

Mashable

Director, Social Media and Platform Partnerships (6 mos)

Social Projects Manager (2 yrs 11 mos)

Ohio University

Board Member (10 yrs 1 mo)

U.S. News & World Report

Education Reporter & Social Media Producer (2 yrs 1 mo)

Education

B.S. at Ohio University

Ryan Lytle

CEO

San Francisco, California, United States15 yrs 5 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

500% increase in social engagement at Adobe
Developed Adobe's first Crisis Communications playbook
Led award-winning influencer marketing program

Stackforce AI infers this person is a SaaS marketing leader with expertise in social media and strategic communications.

Contact

Skills

Core Skills

Content StrategyStrategic CommunicationsSocial Media StrategyProject ManagementStrategic PartnershipsCrisis CommunicationsChange ManagementInfluencer MarketingSocial Media Marketing

Other Skills

Communications StrategyEmployee EngagementEmployer BrandingContent MarketingArtificial Intelligence (AI)Cross-functional Team LeadershipBrand ManagementPartnershipsContent OperationsDigital StorytellingProgram ManagementStakeholder ManagementBrand StrategyExecutive Communications SupportDigital Strategy

About

Experience

15 yrs 5 mos

Total Experience

3 yrs 7 mos

Average Tenure

6 yrs 5 mos

Current Experience

Adobe

3 roles

Global Head of Employee Brand & Content Strategy

May 2025 – Present · 11 mos

+ Led end-to-end reimagining of Adobe's Careers site experience, the largest and most complex employer brand project in multiple years. I developed the vision strategy, secured executive approval, led copywriting across 30+ pages, and coordinated a tiger team across Brand, Studio, Design, Adobe.com, Talent Acquisition, and Communications teams to deliver a modern, cohesive experience
+ Overhauled Adobe Talent Marketing's social strategy and content operations, establishing new playbook, quarterly performance measurement, and cross-functional workflows — delivering 350% increase in Instagram interactions, 108% increase in LinkedIn interactions, and 734% increase in YouTube interactions within first 6 months in role
+ Launched employee advocacy platform (EveryoneSocial) in partnership with Social Org, leading legal/security/procurement onboarding and coordinating largest internal communications push of FY25 — onboarded 10% of employee base within first 30 days
+ Partner with senior leadership across Global Talent Acquisition, Corporate Communications, Brand, Adobe.com, and Marketing to align employee brand strategy with broader organizational priorities and ensure cohesive storytelling across internal and external channels

Communications StrategyStrategic PartnershipsProject ManagementContent StrategyStrategic CommunicationsSocial Media Strategy+13

Director & Chief of Staff, Corporate Communications & Employee Brand

Promoted

Dec 2023 – Jun 2025 · 1 yr 6 mos

+ Partnered directly with VP, Corporate Communications to drive organizational planning, cross-org budget management, and strategic resource allocation across global communications initiatives
+ Led crisis communications response for multiple high-stakes situations, developed Adobe's first Crisis Communications playbook, and managed end-to-end workstreams including real-time response coordination, strategic messaging, and cross-functional alignment
+ Spearheaded Adobe's Global Marketing Org Accelerator Sessions focused on AI adoption, creating cross-company usage dashboards and driving strategic direction of AI at Adobe marketing initiatives
+ Coordinated large-scale corporate digital presence refresh, partnering with Adobe.com, Creative Studio, and Executive Communications teams to modernize external-facing corporate channels

Communications StrategyProject ManagementChange ManagementExecutive Communications SupportContent StrategyStrategic Communications+13

Director, Social Media

Nov 2019 – Dec 2023 · 4 yrs 1 mo

+ Led Adobe's global social organization of 25+ strategists, channel managers, influencer marketers, and insights analysts, driving paid, earned, and owned social activities across Brand, Creative Cloud, Document Cloud, and Experience Cloud
+ Drove 500% increase in social engagement and 300% growth in social-driven site traffic (FY19-FY22) through data-informed content strategy, platform optimization, and cross-business collaboration
+ Built and scaled award-winning influencer marketing program, partnering with 400+ creators annually to amplify product launches, owned events (MAX, Summit), and brand campaigns across key platforms
+ Managed strategic relationships with Meta, TikTok, YouTube, LinkedIn, Twitter, and Pinterest — pioneered first-of-their-kind partnerships including Express Your Brand small business program with Meta
+ Transformed owned event social coverage strategy, prioritizing high-impact short-form video and targeted traffic campaigns that delivered record performance for Adobe flagship events MAX and Summit (FY19-FY22)

Strategic PartnershipsSocial Media MarketingProject ManagementContent StrategyStrategic CommunicationsSocial Media Strategy+14

Discovery inc

Director, Social Strategy and Partnerships

Mar 2018 – Nov 2019 · 1 yr 8 mos · Greater New York City Area · On-site

+ Led social strategy and platform partnerships for Discovery's Digital Studios portfolio (Food Network, HGTV, Animal Planet, Travel Channel), managing relationships with Facebook, Instagram, Snapchat, YouTube, Pinterest, and Twitter to optimize content reach and audience engagement
+ Drove 485% growth in video views within first year through strategic content distribution, platform optimization, and data-informed resource allocation across brand portfolio
+ Established first-of-their-kind partnerships with major platforms, creating new content and revenue streams including Food Network's first Snapchat Show and original series on Facebook Watch for HGTV and Travel Channel
+ Served as portfolio-wide point of contact for Content, Social, Research, and Marketing teams, facilitating cross-functional collaboration and breaking down silos through strategic alignment and shared performance frameworks
+ Evaluated emerging platforms and technologies, positioning Discovery's lifestyle brands for growth and innovation across evolving digital landscape

Strategic PartnershipsSocial Media MarketingProject ManagementContent StrategyStrategic CommunicationsSocial Media Strategy+12

Scripps networks interactive

Digital Audience Lead

Jun 2016 – Mar 2018 · 1 yr 9 mos · Greater New York City Area

Led social content and distribution strategy for Scripps Networks' lifestyle brands (Food Network, HGTV, Travel Channel), managing platform partnerships and driving video growth. Role evolved into Director position following Discovery acquisition.

Strategic PartnershipsProject ManagementContent StrategySocial Media StrategyContent MarketingPaid Social Media+6

Mashable

2 roles

Director, Social Media and Platform Partnerships

Promoted

Dec 2015 – Jun 2016 · 6 mos · Greater New York City Area

+ Successfully managed global social media strategy, reaching and engaging 30 million followers.
+ Led a Webby Award-winning team, recognized for Best Overall Social Presence.
+ Established valuable partnerships with social platforms, media organizations, and vendors, enhancing the effectiveness of editorial, marketing, and sales initiatives.
+ Diversified Mashable's presence by expanding onto emerging messaging platforms like LINE, Viber, and WeChat, strengthening our international brand presence.
+ Leveraged advanced analytics tools, both internal and third-party, to drive data-driven strategy, resulting in substantial organic growth and engagement.

Strategic PartnershipsProject ManagementContent StrategySocial Media StrategyContent MarketingCross-functional Team Leadership+6

Social Projects Manager

Dec 2012 – Nov 2015 · 2 yrs 11 mos · Greater New York City Area

+ Successfully devised and executed a comprehensive global social media strategy for Mashable.
+ Oversaw remarkable audience growth:
2013: 13.7 million
2014: 20.9 million (+52.5%)
2015: 27.5 million (+31.6%)
+ Contributed to driving a remarkable 130% growth in social referral traffic from 2013 to 2015.
+ Established and nurtured strategic partnerships with major platforms:
Facebook: Notify, Suggested Video, Instant Articles, Facebook Live
Twitter: Moments, Amplify
Pinterest: Pin Labs
+ Successfully built and managed a dedicated social team, comprising six full-time social media professionals, strategically positioned in New York, Los Angeles, and the UK.

Strategic PartnershipsProject ManagementContent StrategySocial Media StrategyDigital Storytelling

Ohio university

Board Member

Sep 2013 – Oct 2023 · 10 yrs 1 mo · Athens, Ohio, United States

As a board member on the E.W. Scripps School of Journalism Director's Advisory Board, I provided strategic feedback and guidance to Ohio University's journalism school director.

U.s. news & world report

Education Reporter & Social Media Producer

Oct 2010 – Nov 2012 · 2 yrs 1 mo · Washington, DC

+ Efficiently oversaw site production, enhancing the effective promotion of content across multiple media platforms.
+ Reported on critical social media and technology news within the education sector, providing valuable insights and analysis.
+ Successfully expanded the social media presence of the Education section, increasing audience engagement and reach.
+ Played a pivotal role in U.S. News rankings projects by actively building pages and managing content, contributing to the organization's authoritative content portfolio.

Social Media MarketingProject ManagementContent StrategyDigital Storytelling