Jan 2024 – Present · 2 yrs 3 mos

• My collaboration with Wizly is to help startups and scale-ups with their go-to-market strategies.
• The role as a consultant includes guiding them with my experience and expertise in product marketing, content marketing, social media marketing and search engine optimization. If you're someone who is unsure about the different marketing strategies you can use to reach your target audience and achieve business scale, feel free to reach out to me here or schedule a call with me on the platform.

Oct 2022 – Present · 3 yrs 6 mos

• Member of the Forbes Agency Council where I contribute posts on Content Marketing, SEO, Social Media Marketing and Organic Growth to Forbes.
• As a Forbes Council Member, I also actively participate in networking with industry peers and specialists to deep dive into marketing trends and strategies, and consulting on growth projects for startups/ scale-ups.

May 2021 – Present · 4 yrs 11 mos

• She Can Hustle is an exclusive online community and apparel brand for women entrepreneurs, freelancers and hustlers.
• Our goal is to keep you company as you step away from distractions to chase your dreams and build a life that you're truly proud of.

May 2021 – Present · 4 yrs 11 mos · Remote

Aug 2020 – Apr 2025 · 4 yrs 8 mos

• Turn more abandoned carts into sales with personalized text messages by real people. We text your customers in real-time and convert them into sales. TxtCart adds an automated, human-powered process to merchant's stores that engage customers, provides powerful insights, and drives more sales for Shopify and Shopify Plus stores through SMS text messages.
• As the Head of Content Marketing at TxtCart, I'm responsible for the following:
• Continually researching competitors
• Defining and optimizing target markets and ideal customer personas
• Creating monthly content marketing calendars
• Creating monthly social media marketing calendars
• Working with the SEO team and establishing the HubSpot pillar strategy
• Creating, publishing, refreshing and optimizing content
• Content distribution and syndication
• Coordinating with partners for content collaboration
• Creating online web content

Jul 2020 – May 2021 · 10 mos

• ClickPost is a logistics intelligence solution that enables eCommerce brands to improve their post-purchase experience with a carrier recommendation engine, branded tracking pages, automated order status notifications, self-serve NDR management and more.

Apr 2020 – Present · 6 yrs

• Shopify is the best E-Commerce Platform that helps you to Sell Online, on Facebook, or in-person in a local or a global market. Making it as easy as taking 5 minutes to go online, the platform is known to have enabled retailers across the world and different industries, take their products online.
• As a content marketer at Shopify, my role includes the following:
• Continually understanding and optimizing documented target market and ideal customer persona
• Competitor analysis on content marketing efforts
• Aligning with the Growth and SEO teams to understand business goals and objectives
• Creating monthly content marketing calendars (TOFU, MOFU and BOFU)
• Coordinating with Shopify and Shopify Plus merchants for success stories/ case studies
• Creating SEO-optimized content for the blog
• Refreshing and optimizing content pieces regularly
• Monitoring the performance of content and optimizing strategy to meet changing demands
• Building out content for user onboarding on channels like email, WhatsApp and others
• Coordinating with partners for collaborative content efforts

Jan 2020 – Aug 2022 · 2 yrs 7 mos

• Expert Village Media is an eCommerce web design and SaaS company. Creators of 12 powerful Shopify apps empowering 20,000 brands worldwide, the company is geared towards building solutions that enable online retailers to grow faster. As a Content Marketing Manager, I worked with the team on:
• Understanding and documenting the target audience and ideal customer persona
• Establishing concrete branding guidelines based on competitor analysis
• Creating an inbound marketing plan for Expert Village Media and WISER (their primary Shopify app)
• Executing monthly content marketing calendars
• Creating content targeted at organic influx through SEO, for sales and account based marketing
• Creating ad copies for promotional and seasonal campaigns
• Planning and creating email marketing campaigns for user engagement, retention and winback
• Managing social media marketing calendars and audience engagement
• Coordinating with end-users to create success stories/ case studies

Dec 2019 – Aug 2022 · 2 yrs 8 mos

• Appikon is a team of Shopify experts, building apps that help online stores grow their business by improving their customer engagement, online shopping experience and more. They are popular for their Shopify apps - Back in Stock (acquired by AppHub) and Pre-order.
• As the Head of Content Marketing, I worked with the team on:
• Defining the brand of Appikon and documenting the details
• Documenting the target market and ideal customer persona
• Creating an inbound marketing plan to implement a content funnel
• Creating and executing monthly content marketing calendars
• Creating and executing monthly social media marketing calendars
• Publishing, optimizing and refreshing content for SEO
• Coordinating with Shopify partners for collaborative content efforts
• Tracking organic content performance

Nov 2019 – Present · 6 yrs 5 mos

• Established in 2013, we are a digital agency with our roots in New York. We specialize in design, development and marketing services for Shopify stores. With an innovative and goal-driven approach, our team of eCommerce experts help online businesses launch beautiful websites and optimize them for higher conversions, sales, and revenue. XgenTech is one of the oldest and most trusted Shopify partners, having built over 320 websites across the world, helping merchants take their products to a global market.
• As a Head of Content Marketing, I am responsible for the following:
• Establishing clear brand, marketing and content guidelines
• Setting up the HubSpot pillar strategy for content marketing
• SEO optimization of the website and content
• Creating and executing monthly content marketing calendars
• Creating and executing monthly social media marketing calendars
• Refreshing and optimizing content for organic performance
• Tracking content performance and optimizing efforts
• Creating online and web content
• In-depth competitor analysis

Aug 2019 – Mar 2021 · 1 yr 7 mos

• RevTap is a Shopify and eCommerce analytics tool powered by artificial intelligence that helps online stores increase revenue with actionable business intelligence.
• The all-in-one intelligence platform brings data from all your marketing and analytics apps to one dashboard. It then uses eCommerce intelligence, backed by industry experts to suggest high-converting marketing strategies that identify untapped market opportunities and increase your store revenue.
• Learn more: https://revtap.ai/

Jan 2019 – Dec 2019 · 11 mos

• PushOwl helps online businesses keep their website visitors engaged even after the visitors have left the website. We believe Push Notifications are the future of communicating with one's customers.
• Although Push Notifications might be construed as yet another way to deliver spam, we think that if done right Push Notifications can bring a lot of value to not just businesses but also end customers. We achieve this by offering customer-friendly web widgets and a detailed analytics dashboard for businesses.

Nov 2018 – Jan 2020 · 1 yr 2 mos

• BrandLock improves conversions by identifying shoppers, removing distractions and promoting targeted offers.
• It is the industry's first consumer-side malware(CSM) solution; increasing online retailers revenue by 10-20% by disabling malware w/in consumer's web browsers which present competitive product ads, page takeovers, affiliate fraud, ad theft, etc.
• Sign up for a demo here: https://brandlock.io/

May 2018 – Jul 2018 · 2 mos

• At Squad we're reimagining how work gets done. Squad platform helps enterprises scale and automate manual business operations using a combination of artificial intelligence and crowdsourcing. The project included setting up of the initial content pieces required to kickstart content marketing efforts on both customer success and sales side.

Mar 2018 – May 2019 · 1 yr 2 mos

• Incubated in Harvard Innovation Launch Lab and backed by Peter Diamandis, Experfy is a consulting and training platform for AI, big data and IoT with 30,000 data scientists. To address an extreme scarcity of talent in this space, Experfy began as an on-demand marketplace, where some of the world’s most prestigious data science talent bids on consulting projects. In addition, the same experts are engaged in developing training content focused on specific verticals and use-cases.
• At Experfy, I work with the team to:
• create an inbound marketing strategy
• set up monthly content calendars
• optimize expert contributed content for search engines
• distribute and syndicate content
• social media management and marketing

Feb 2018 – Jan 2020 · 1 yr 11 mos

• When it comes to your business, do all the things you love, and leave the rest to us. We handle not just building the apps but also help you get installs and drive engagement. Get more free time with Plobal Apps and start leveraging mCommerce to boost your online business sales!
• See what we're building, right here: https://www.plobalapps.com/
• As a content marketer at PlobalApps, I work with the team on the following:
• strategising an inbound marketing calendar
• creating content for marketing campaigns
• creating content for sales and customer success
• distribution of content pieces for maximum traction

Jul 2017 – Sep 2017 · 2 mos · Remote

• Workspoke is used by agile, distributed teams to onboard, manage, and pay international freelancers and vendors.
• As a growth marketing consultant, I helped the team in setting up the basics for marketing their product. This included getting their website live, creating a content marketing and social media strategy, and aligning a team of freelance writers to contribute to their blog.
• The 3 months project was focused on helping Workspoke establish an in-house growth team and take the product to the market, without any delay.

Jun 2017 – Feb 2018 · 8 mos · Remote

• Exotel is a cloud telephony platform that powers communication for enterprises, startups and small and medium enterprises in India. It provides APIs that help companies devise their own communication flow.
• As a content writer, I worked with their marketing team on creating content pieces that were targeted at product awareness, customer acquisition and retention.

Jun 2017 – Aug 2017 · 2 mos · Remote

• Indiez helps businesses design and build world class software through its community of top software developers, designers and product managers. Delivery is guaranteed by Indiez.
• As a growth marketing consultant, I helped the team in setting up the basics for marketing their product. This included getting their website live, creating a content marketing and social media strategy, and aligning a team of freelance writers to contribute to their blog.
• The 3 months project was focused on helping Indiez establish an in-house growth team and take the product to the market, without any delay.

May 2017 – May 2018 · 1 yr

• Geenees is a smart wishlisting app that makes perfect gifting simple, social and fun. It focuses on bringing relationships to life by removing all the awkwardness from celebrations.
• Search and save products from Amazon, invite your friends and family members to be your Geenees, and see how wishes come true at every occasion. Give and get only the gifts you really want!
• I work with Geenees on creating inbound and social media strategies that will help the app reach its ideal users. From blogging, to creating roadmaps, marketing campaigns and conducting outreach to boost downloads, is what I do at Geenees.
• Geenees is available on iOS and coming soon on Android. You can take a look at the app here: http://geenees.co/?refc=a6xg4s

Feb 2017 – May 2018 · 1 yr 3 mos

• HeadHonchos.com is India’s premier job search & career portal, exclusively for mid-management and senior professionals. It has been founded by ABC Consultants, the pioneer of organized recruitment services in India, with a vision to redefine senior recruitment.
• As a professional content writer, I work with their team to create content that is the best suited for personal branding of their customers.

Jan 2016 – Aug 2020 · 4 yrs 7 mos

• GetSocial is a cloud-based mobile acquisition and engagement platform that empowers any mobile app developer with tools to maximize user acquisition, engagement, and retention.
• For more information check: http://www.getsocial.im

Jan 2016 – May 2018 · 2 yrs 4 mos

• Wigzo’s solutions help you create personalized experiences across all customer touch points from a single, integrated digital marketing platform. It helps you capture and personalise your communication across all channels like Email, Push, Browser Push, and Social. This technology has a robust predictive engine working at the back, and unifies your customer profiles, to provide a consistent customer experience across all channels.
• As the head of marketing, I look into establishing the market of the following products:
• 1. ZoPush (Web push notifications)
• 2. ZoConvert (Facebook marketing bot)
• 3. ZoFlow (Facebook marketing drip)
• The scope of work includes:
• Creating user personas for each of the products
• Working on an inbound marketing strategy
• Social media management and marketing
• Community management
• Working with the team on email marketing and other aspects of digital

Dec 2015 – Aug 2020 · 4 yrs 8 mos

• SalesPanda is an inbound digital marketing software that helps you create a strong online presence, enhance your website traffic and increase lead conversions for your business.
• With SalesPanda you can create customised engagement windows on every page of the website to convert visitors to leads. These leads then flow into your lead management system triggering automated alerts to you.
• SalesPanda also provides a content editor with templates for creating marketing collaterals which can be shared via email and social media. Go Digital with SalesPanda.

Dec 2015 – Jan 2017 · 1 yr 1 mo

• To look into industry trends, help strategise inbound marketing campaigns and create compelling content for the blog.

Oct 2015 – Jun 2017 · 1 yr 8 mos

• Exit Bee is a conversion optimization software that analyses visitors behavioral data to predict abandonment and drastically improve your website's conversion rate, by providing incentives exactly when the visitor is most likely to convert.
• With Exit Bee you can increase the subscribers of your email list, grow your social presence, increase sales and much more.

Sep 2015 – Present · 10 yrs 7 mos

• From an engineering background to a decade-long journey as the founder of Contensify, I’ve built a practice around helping the best of tech products shine through strategic storytelling.
• With 13 years in B2B SaaS and 10+ years growing Contensify, I’ve combined a technical mindset with marketing expertise to create GTM strategies that don’t just inform, but inspire action.
• My work helps brands dominate not only on Google, but also in the evolving search landscape powered by AI Overviews, LLMs, and Google’s Search Generative Experience (GEO).
• I partner with SaaS founders, GTM leaders, and marketing teams to craft narratives that connect, content systems that scale, and SEO strategies that stand the test of shifting algorithms.
• 💡 Key Focus Areas:
• GTM Strategy Support - Aligning content with ICP pain points, sales cycles, and positioning to drive faster, more efficient market entry.
• Positioning & Messaging - Transforming technical capabilities into compelling market stories.
• SEO & LLM Visibility - Creating content that performs across Google Search, AI Overviews, and LLM-based summarization tools.
• Thought Leadership at Scale - Building founder and SME-led authority through strategic ghostwriting and POV development.
• AI-Ready Content Systems - Designing content workflows optimized for both human readers and AI-powered engines.
• Over the years, we’ve partnered with 100+ B2B SaaS companies across martech, AI, HRtech, CRM, fintech, and devtools - consistently driving rankings, revenue, and visibility in the age of intelligent search.
• If you’re building a tech product with big potential, I can help you make the world see it.

Sep 2015 – Present · 10 yrs 7 mos

• I train, mentor and help small-scale teams and individual marketers understand the nuances of digital marketing strategies.
• My work includes providing marketers with frameworks, industry insights, guidelines, handbooks, custom training workshops and courses to help them upskill and drive higher results for the companies they're aligned with.

Aug 2015 – Jul 2016 · 11 mos

• Corporate360 is a BigData software company offering SaaS based marketing data cloud software to help B2B marketers discover sales leads, ideal buyer profiles & competitive intelligence. Our data-as-a-service cloud helps B2B sales reps close deals faster, eliminate sales research, accelerate pipeline creation, beat competition & maintain CRM data accuracy.

Aug 2015 – Jul 2016 · 11 mos

• Automate Ads helps digital advertisers automate the management and optimization of their cross-channel paid media campaigns.

Aug 2015 – Mar 2016 · 7 mos

• Koffeeplace is an online community for women professionals. We provide unique and interesting career resources created with a view to inspiring women and equipping them with all they need to excel at the workplace.

May 2015 – Aug 2015 · 3 mos · India

• Brandanew provides Content Marketing & Branding services to start-ups, small businesses, professional firms and individuals.
• The position includes content creation and curation based on requirements of the clients. The content pieces are suitable for the following platforms:
• Social media
• Blog sites
• Company websites
• Guest blogging
• SEO purposes
• Landing pages

Apr 2015 – Feb 2016 · 10 mos · India

• Whatfix is a Bangalore based tech start up that offers an online tool that lets enterprises - big or small, up their customer services. It enables them to create online interactive how-to-guides to give a better direction to the audience that visits their websites.
• Creating content for their Academy section - knowledge based articles

Nov 2014 – Jan 2015 · 2 mos · Mumbai Area, India

• Super Resume Builder is a mobile application designed to enable people to create their resumes using their smartphones only. Currently under Codigami Technologies, the tool is available on Android and is soon to be launched on iOS.
• The position includes working on:
• Marketing the app on different platforms
• Write app descriptions suitable for SEO
• Keep the blog site active by contributing blog posts
• Blog site: http://blog.superresumebuilder.com/

Sep 2014 – Mar 2015 · 6 mos · Mumbai, India

• JustUnfollow powers Twitter and Instagram connections. It helps you network better and reach the right people on these social platforms.
• The position includes marketing as well as working on content suitable for:
• Blog sites (http://blog.crowdfireapp.com/author/vanhishikha/)
• Growth hacking (Twitter and Instagram)
• Digital marketing campaigns
• Social media marketing
• Social media campaigns
• SEO
• Content marketing campaigns
• Business blogging
• Email marketing
• Research whitepapers
• Product development : Twitter analytics tool - Stats

Jun 2014 – Aug 2014 · 2 mos

• Addictive Media is a Digital Agency with offices in New Delhi (India) and Wales (UK), offering complete digital designing and development services including website designing, corporate branding, e-commerce portals development, search engine optimization and multimedia presentations.
• I have worked on content suitable for the following:
• Social media
• Business blogs
• Websites
• SEO
• Technical blog sites
• Digital marketing campaigns
• White papers
• Slide decks
• The other part of my job included managing a small team of junior writers, co - ordinating with the SEO team and the design team to give out efficient output.
• (All the content that we worked on is published under persona names for SEO purposes.)

Dec 2013 – May 2014 · 5 mos

• Addictive Media is a Digital Agency with offices in New Delhi (India) and Wales (UK), offering complete digital designing and development services including website designing, corporate branding, e-commerce portals development, search engine optimization and multimedia presentations.
• The position included working on content suitable for:
• Digital marketing campaigns
• Social media
• SEO
• Blog sites
• White papers
• Slide decks

Dec 2013 – Feb 2015 · 1 yr 2 mos

• Circus Social is a Singapore-based Ogilvy partner company that specializes in building Social Software for Marketers across the world.
• As a Web Journalist (freelance), I create content around:
• Social media news
• Social media tools - reviews
• Digital marketing campaigns - case studies
• Digital marketing trends
• Social media marketing
• The content is suitable for:
• Social media
• Blog sites
• Business blogs
• White papers
• Slide decks
• Digital marketing campaigns

Sep 2013 – Dec 2013 · 3 mos · Noida Area, India

• GenieOnCall is a Lifestyle Management Assistant service provider; providing concierge services, back end operations assistance, social media marketing, website and logo designing services.
• Work Profile:
• 1. Business Development - Responsible for lead generation/ tapping on prospective clients and deals.
• 2. Content Development - Content developer/ contributor for the company pages on Social Media. Also, responsible for content development for clients (blogs/ articles/ email content).
• 3. Social Media Marketing - Partially involved in Social Media Strategizing and Marketing for the company and its clients.

Dec 2012 – May 2013 · 5 mos · Greater Noida

• Final Year Project - Autonomous Railway Control System.
• component study.
• chip fabrication.
• programming on EAGLE software.
• Simulation.
• Testing and verification.
• Important components:
• PCB
• IR Transmitters and Receivers.
• Micro controllers.
• LEDs

Oct 2012 – Dec 2012 · 2 mos · Greater Noida

• Project on -
• MICROCONTROLLER BASED SERIAL DATA TRANSFER TO COMPUTER.
• > component study.
• > chip fabrication.
• > programming on EAGLE software.
• > Simulation.
• > Testing and verification.

Jun 2012 – Jul 2012 · 1 mo · Bangalore, India

• Project on OPTICAL FIBER COMMUNICATIONS
• basics
• manufacture
• FTTH ( Fiber to Home)
• applications
• connectors and attenuators
• cables

Jun 2011 – Jul 2011 · 1 mo · Noida Area, India

• Advanced Training in C/ C++ computer language.