Tanvi Gupta — Associate Consultant
Dr. Tanvi Gupta is an Assistant Professor of Marketing at the Indian Institute of Management Ahmedabad (IIMA) and a practicing semiotician. Her academic research focuses on brand language and consumer culture—and her research has been published in Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Ethics and Journal of Retailing. She was also a co-chair at the Consumer Culture Lab at IIM Udaipur where she authored an industry report called “Rangbhoomi” on content creators from small town India. Before doing a Ph.D. in Marketing from IIM Bangalore, Tanvi has worked as a marketing research professional with Kantar. During her stint in the MR industry, she has worked on semiotics, brand tracking and advertising research—integrating both quantitative and qualitative methods. Tanvi also holds a communications masters from MICA, India with the director’s award for academic excellence.
Stackforce AI infers this person is a Marketing and Consumer Insights expert with a focus on Semiotics.
Location: Ahmedabad, Gujarat, India
Experience: 13 yrs 3 mos
Skills
- Marketing
- Consumer Behavior
- Semiotics
- Market Research
- Consumer Insights
Career Highlights
- Published research in top marketing journals.
- Expertise in brand language and consumer culture.
- Co-authored industry report on content creators.
Work Experience
Indian Institute of Management Ahmedabad
Assistant Professor of Marketing (1 yr 8 mos)
Indian Institute of Management Udaipur
PhD Program Chairperson (1 yr 2 mos)
Associate Professor of Marketing (1 yr 6 mos)
Assistant Professor of Marketing (3 yrs)
Journal of Retailing
Editorial Review Board Member (3 yrs 7 mos)
Consumer Culture Lab (IIM Udaipur)
Co-Chair (4 yrs 3 mos)
Independent Consulting
Semiotician (10 yrs 2 mos)
Firefly Millward Brown
Senior Research Executive (3 yrs 1 mo)
J. Walter Thompson Worldwide
Intern, Account Planning and Research (1 mo)
Education
Doctor of Philosophy (Ph.D.) at Indian Institute of Management Bangalore
PGPCM at MICA | The School of Ideas
Principles of Pharmaceutical Marketing Research at The University of Georgia
BBM at Bangalore University
PUC at Presidency University Bangalore
Class X at Presidency School
