Devon O'Rourke

Co-Founder

Denver, Colorado, United States13 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Top 10 Product Marketing Consultant globally in 2024
Leads business strategy at Fluvio
Advisory Board member at Product Marketing Alliance

Stackforce AI infers this person is a Product Marketing and Venture Capital expert in the SaaS industry.

Contact

Skills

Core Skills

Business StrategyGo-to-market StrategyInvestment StrategyStartup Support

Other Skills

Adobe Creative SuiteAdvertisingCommercial PhotographyConsultingDigital MarketingDigital StrategyFounder SupportGo-to-Market SystemsGrowth ExecutionLP Network ScalingMarket ResearchMarketingMarketing StrategyMedia BuyingProduct Marketing

About

Devon O'Rourke is Managing Partner at Fluvio, where he leads business strategy, growth, and execution—partnering with product and marketing leaders to build modern, scalable go-to-market systems. With nearly 15 years of experience spanning product marketing, media strategy, and cross-functional GTM leadership, Devon has helped launch and scale products at companies including Amazon, Etsy, ESPN, Getty Images, The New York Times, and Publicis. He also oversees Fluvio Ventures, the firm’s investment arm supporting early-stage companies building category-defining products. Devon is a recognized voice in the product marketing community, serving on the Advisory Board of the Product Marketing Alliance and regularly speaking at industry events. In 2024, he was named one of the Top 10 Product Marketing Consultants globally.

Experience

Winware.ai

Investor & Advisor

Aug 2023 – Present · 2 yrs 7 mos

Winware turns your customers and ideal buyers into an always-on advisory board — so you can validate messaging, campaigns, and product ideas before you commit resources.

Fluvio ventures

General Partner

Apr 2023 – Present · 2 yrs 11 mos · Denver, Colorado, United States

As General Partner at Fluvio Ventures, I lead investment strategy, scale our LP network, and back founders at the earliest stages.
Our Portfolio:
David Energy
Freeplay
Rooted
Webless.ai
Winware.ai
Windmill
CommanderAI

Investment StrategyLP Network ScalingFounder SupportStartup Support

Klue

Advisor

May 2022 – Present · 3 yrs 10 mos

Klue is an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business.

Fluvio

Founder & Managing Partner

Feb 2020 – Present · 6 yrs 1 mo · Denver, Colorado, United States

Fluvio is the product marketing consultancy partner for high-growth companies that need to scale strategy, sharpen execution, and lead critical go-to-market efforts.
We offer a suite of products and services designed to help software and technology businesses scale more effectively and efficiently at every stage of their lifecycle.
👉 Consulting - Quickly tackle the most critical go-to-market challenges by embedding Fluvio’s elite product marketing consultants into your organization
👉 Recruiting & Talent Development - Find long-term success with your product marketing function by attracting, recruiting, and nurturing top-tier product marketing talent
💸 Venture Investing - Secure funding with benefits; Fluvio Ventures allows startups to bring product marketing and GTM leaders onto their cap tables and into their day-to-day operations
At Fluvio, I own the business strategy and lead strategic growth and execution for the firm.

Business StrategyGrowth ExecutionGo-to-Market SystemsConsultingRecruiting & Talent DevelopmentVenture Investing+1

Amazon

2 roles

Manager, Product Marketing

Promoted

Nov 2019 – Feb 2020 · 3 mos · New York, New York

Managed a team of product marketers shaping the future of TV advertising.

Senior Product Marketing Manager

Sep 2017 – Nov 2019 · 2 yrs 2 mos · New York, New York

Led product marketing for Amazon Advertising measurement and analytics solutions.

Product marketing alliance

Advisory Board Member, Ambassador, Mentor, & Speaker

Mar 2019 – Present · 7 yrs · Greater New York City Area

The Product Marketing Alliance mission is to elevate the product marketing role, identify best practices for successful outcomes, clarify the operations for the product marketing function, and develop criteria for product marketing roles within successful organizations.

Etsy

Global Product Marketing Manager - Apps

Nov 2016 – Sep 2017 · 10 mos · Greater New York City Area

Led product marketing for Etsy's consumer shopping app

Tremor video

3 roles

Manager, Product Marketing

Promoted

Jan 2016 – Nov 2016 · 10 mos

Managed the product marketing team covering entire product suite - publisher and advertiser products (DSP, SSP, creative formats, data integrations, analytics)