Apr 2019 – Present · 6 yrs 11 mos

• Produced content used in the Messaging Masters course
• Tested and provided feedback for Positioning Masters, Messaging Masters, Segmentation Masters, and Sales Enablement Masters courses
• Mentor product marketers from entry-level to director-level
• Co-organized Seattle product marketing meetups

May 2018 – Present · 7 yrs 10 mos · Greater Boston Area · Remote

• PMMs use GrokSpark Messaging Enablement Platform to enable their teams with the right messaging for any situation in seconds.

Feb 2017 – May 2018 · 1 yr 3 mos · Waltham, MA

• Led positioning, messaging, and website copy overhaul projects
• Developed go-to-market strategies for HAProxy Enterprise Edition and HAProxy Edge

Feb 2016 – Jan 2017 · 11 mos · Waltham, MA

• Led product marketing for all Neotys products and directly managed the NorAm marketing team
• Repositioned Neotys from a load testing company to a continuous performance validation company to include a new monitoring product and compete better in Agile and DevOps orgs
• Created a customer advocacy program that increased NeoLoad’s rank on itcentralstation.com from the #10 load testing tool to #3 in less than a year and to #2 the following year
• Implemented a scrum process with 1-week sprints for the marketing team that allowed us to be both focused and flexible resulting in a high level of productivity with limited resources
• Introduced predictive analytics to the organization for identifying the best fit target accounts and contact on which to focus sales energy

Jan 2013 – Jan 2016 · 3 yrs · Waltham, MA

• Developed messaging for Neotys solutions for specific use cases and segments along with content including web pages, videos, sales slides, datasheets, webinars, blog posts, and more
• Created new messaging that balanced the business value delivered by the capabilities of Neotys’ products with the technical details required for prospects to properly evaluate them
• Worked closely with the VP of Product Management on new features suggestions, backlog prioritization based on trends and customer insights, pricing strategy, feature value, etc.
• Regularly enabled sales teams on new product releases, new solutions messaging, new and updated collateral, and internal sales tools like buyer personas, competitive battlecards, etc.
• Interviewed customers and wrote customer stories highlighting their business success for sales decks, case studies, product quotes, and presentations at our annual user conference
• Collaborated with performance engineers on webinars, demo updates, and live presentations

Nov 2011 – Jan 2013 · 1 yr 2 mos · Lexington, MA

• Led cross-functional teams to develop and execute go-to-market and product launch
• plans for new products
• Developed, tested, and refined key messages and value props for new GitCentric product
• Created content for GitCentric including web pages, blog posts, product videos,
• explanation diagrams, infographic, whitepapers
• Enabled sales team to sell GitCentric by providing datasheets, new sales deck, FAQ,
• competitive analysis, and messaging training
• Briefed industry analysts on all aspects of GitCentric product
• Spoke with prospects and customers about AccuRev and GitCentric at industry trade shows
• and conferences
• Worked closely with product management to conduct research interviews to direct product roadmaps
• Performed many of the same Marketing Specialist duties listed below

Jan 2011 – Oct 2011 · 9 mos · Lexington, MA

• Conducted Win/Loss analysis by mining data from Salesforce.com, interviewing lost
• prospects and new customers
• Polled customers using the Net Promoter Score methodology to determine customer
• satisfaction levels
• Wrote several workflows and Apex triggers in Salesforce.com to automatically update
• fields, send out emails, track # of activities across accounts, opportunities, and contacts
• Implemented DemandTools, DupeBlocker, and PeopleImport to automate the process of
• cleaning new lead information, importing leads, deduping records, associating new leads
• to existing accounts
• Linked KeySurvey to Salesforce in order to automatically record all surveys from leads and contacts in Salesforce

Jul 2010 – Dec 2010 · 5 mos · Lexington, MA

• Developed, executed, and analyzed a survey of 500 Agile practitioners on their use of
• Agile methodologies and their purchasing behavior around software development tools
• Screened and scheduled interviewees for in-depth interview market research projects on
• Agile development
• Automated screening process for inbound leads wanting to participate in research
• projects through the creation of web-based screening questionnaires

Jul 2009 – Sep 2009 · 2 mos · Baton Rouge, LA

• Created, customized, and maintained SharePoint sites for corporate projects
• Troubleshot any problems in the implementation of new tools on the project intranet sites
• Participated in project team meetings with the corporate project manager and members of cross-functional teams
• Assisted in the planning and execution of several corporate projects involving business process management, promotional programs, point of sales systems, emergency preparedness, and others