Rebecca Richard

Product Marketing Manager

Canada11 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 8+ years in B2B SaaS product marketing.
  • Expert in launching AI-first products.
  • Proven track record in go-to-market strategy.
Stackforce AI infers this person is a B2B SaaS Product Marketing Specialist with expertise in AI-driven solutions.

Contact

Skills

Core Skills

Go-to-market StrategyProduct LaunchContent MarketingLead Generation

Other Skills

Air PermittingAir QualityAutopilotB2B MarketingB2B Marketing StrategyBlog MarketingBloggingBrandingBusiness-to-Business (B2B)Case StudiesCommunicationCompetitive AnalysisContent StrategyCopy EditingCopywriting

About

Collaborative and strategic product marketing manager with 8+ years of experience in B2B SaaS. I’ve grown from creating content to leading product marketing, specializing in launching AI-first products, driving go-to-market strategy, and building enablement programs that accelerate revenue. This journey has shaped my ability to work cross-functionally, build from the ground up, and scale GTM strategy, enablement, and customer education across product lifecycles.

Experience

Freshworks

5 roles

Senior Manager, Product Marketing

Promoted

Apr 2024Present · 1 yr 11 mos

Manager, Product Marketing

Jul 2022Apr 2024 · 1 yr 9 mos

MessagingBrandingCase StudiesGo-to-Market StrategyPositioning (Marketing)Content Strategy+7

Lead - Product Marketing

Promoted

Jul 2021Jul 2022 · 1 yr

Product Marketing Specialist

Sep 2020Jul 2021 · 10 mos

Content Specialist

Feb 2017Sep 2020 · 3 yrs 7 mos

Content MarketingSocial MediaBlog MarketingContent StrategyCustomer Relationship Management (CRM)Lead Generation+3

Sage atc environmental consulting l.p

Technical Specialist - Air Quality and Permitting

Jan 2014Jun 2016 · 2 yrs 5 mos · Dallas, Texas

  • Assistance in the assessment of the potential environmental impacts from facilities like petroleum refineries and chemical and petrochemical plants that are subject to air quality permitting and compliance requirements in the United States.
  • Development of air quality permit applications including preparation of facility-wide inventory of air emissions sources, completion of corresponding calculations, and drafting detailed permit reports to demonstrate regulatory.
  • Development and completion of air dispersion modeling analyses for criteria pollutants and a wide variety of toxic chemicals.
  • Preparation of air quality reports for refineries and chemical plants subject to state and federal regulations under different air compliance and periodic reporting programs.
  • Development of Process Safety Management/Risk Management Plans for facilities that manufacture, process or use the regulated toxic and flammable substances.
  • Completion of energy assessments for industrial boilers and process heaters at refineries and chemical plants.

Texas a&m university - engineering academic and student affairs

Graduate Student Assistant -

Jun 2012Dec 2013 · 1 yr 6 mos

  • Establish new, interdisciplinary, and team based engineering projects for freshman.
  • Liaison with Project Sponsors, including City of College Station Public Works and NASA.
  • Serve as the project Engineering Mentor, by providing leadership and technical guidance.
  • Coordinate Engineering Team Building activities for freshmen in Residence Halls.
  • Assist in Engineering Recruiting as Student Ambassador for Prospective Students.

Education

Texas A&M University

Master of Engineering — Environmental Engineering

Jan 2012Jan 2013

St. Joseph's College of Engineering (Anna University)

Bachelor of Technology — Chemical Engineering

Jan 2007Jan 2011

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