Jun 2021 – Present · 4 yrs 9 mos · Nairobi, Kenya

• Qhala provides research, design, strategy and advisory services to improve efficiency and digitally transform businesses in Africa
• Attained 15% month on month revenue growth by creating differentiated positioning targeting C-suite customers digitally transforming their businesses.
• Increased the company’s average deal size by capturing business needs across markets and buyers’ profiles and defining relevant growth models.
• Successfully established and built the product marketing function from scratch creating systems and processes that reduced conversion time by 30%.
• KEY SKILLS
• Product Marketing | Positioning/Messaging | Market Research | Strategy Consulting | Project Management | Go-to-Market Strategy & Execution | Brand Management | Customer Research | Competitive Analysis | Narrative Design | Product Launches | Lead Generation | People Management | Product Analytics

Sep 2020 – Jun 2022 · 1 yr 9 mos · Denver, Colorado, United States

• Leaf offers virtual banking services to vulnerable populations crossing borders.
• Strategically scaled Leaf wallet into three new markets in Eastern Africa executing go-to-market strategies that drove brand awareness, engagement, and acquisition.
• 15x growth in transactions and 10x increase in money processed within the first 6 months of joining the company through customer marketing campaigns.
• Increased Leaf’s customer acquisition rate by 50% by conducting market research, competitive analyses, developing user personas, and making recommendations on segmentation and targeting strategies which led to the acquisition of the company by IDT Corporation in April 2022.
• KEY SKILLS
• Positioning | Competitor Intel | Project Management | Cross-Functional Communication | Go-to-Market | Strategy & Execution | Messaging | Strategy Consulting | Sales Enablement | Content Planning | Customer Research | Product Analytics | Market Research

May 2020 – Oct 2020 · 5 mos

• Julla exists to democratize commerce with toolkits designed to help SMEs grow.
• Doubled Julla’s customer acquisition rate by developing differentiated product positioning, built and executed targeted go to market strategies and identified new upselling and cross selling opportunities.
• Increased the company’s marketing effectiveness by tailoring marketing efforts and translating complex product concepts into easy-to-understand, creative and impactful product communications that resonate with key buyer audiences.
• Successfully positioned Julla's solutions in a customer-centric way with value proposition and commercial pricing models that drove product growth and market share.
• KEY SKILLS
• Product Marketing | Lead Generation | Market Research | AB Testing | Analysis Presentations | Client Management | Competitive Intelligence | Customer segmentation | Positioning | Messaging | Sales enablement | Event Marketing |

Jan 2020 – Aug 2020 · 7 mos

• Developing and driving internal and external communication strategies that advance the company's mission, business and marketing priorities, and culture
• Creating compelling and thoughtful messaging and narratives for our audience through different communication channels
• Reinforcing a customer-centric mindset and culture, to enable our employees to deliver great CX
• Maintaining consistency of brand messaging, voice and tone in copy, content and creative across all marketing communications initiatives
• Leading the company's public relations and corporate communications initiatives. Includes media relations, press release development, content development, speaking opportunities and more
• Overseeing the company's social media strategy, programs, and channels. Provide guidance and best practices to regional marketing counterparts and ensure integration of social across all marketing efforts
• In collaboration with key stakeholders, oversee the company's internal communications initiatives.
• Formulating product communication strategies
• Establishing KPIs and success metrics across marketing and Communications initiatives and track, measure and report program results

Jun 2018 – Oct 2019 · 1 yr 4 mos · Nairobi,Kenya

• Safaricom Alpha was Safaricom's Innovation department tasked with building innovative products for Africans made in Africa
• Developed a clear product voice for Safaricom Alpha’s flagship product ‘Bonga’ to existing and new customer segments increasing overall product growth.
• Built an active user base of more than 30,000+ people in less than 6 months for Bonga through excellent user engagement, strategic partnerships, event marketing and narrative design.
• Successfully led release marketing and product launch activities to increase adoption and engagement post launch.
• Strategies and Tactics Employed
• Translating customer needs into business requirements
• Internal Communication - Working with the main business to provide continuous internal communication to foster two-way communication with the innovation team
• Working with a team of Software Developers, UX/UI designers, product managers, partnerships, and data scientists to provide insights on needs and behaviors of key customer activities and using the insights to develop more customer-centric products
• Brand Management - Working with the product team to promote products that have been built and are in the market. Handling brand positioning for Zwuup! Currently in Public Beta
• Ecosystem engagement
• Talks At Alpha -is a regular speaker series where we host experts to give talks on different trends in the technology space. Our goal is to ignite conversations, share learnings and ideas in the evolving tech space. We work across the ecosystem to drive awareness and share expertise in the nascent technology space.
• Product Tank Nairobi - Being an Innovation Organization, Safaricom Alpha has a strategic goal of promoting excellent product development anchored on Human-Centered Design in Kenya and Africa as a whole. As the main sponsors of the event, I work together with Product Tank Nairobi event to coordinate highly engaging events

Jun 2014 – Jan 2016 · 1 yr 7 mos · Nairobi,Kenya

• Developing and implementing sound corporate communications policies, plans and strategies
• Planning and coordinating product launches and communication of the new financial products and services
• Responsible for the Crisis Communication Plan; updates, and management of crisis
• communications preparedness & activities in the company
• Overseeing the planning, coordination and execution of news conferences and other media
• events
• Development and implementation of CSR programs to champion the company as a socially responsible organization
• Initiating and managing the PR and Communication budget with clear targets on Return On Investment
• Promoting and maintaining the Company’s corporate image and identity
• Establishing and sustaining linkages with external organizations, stakeholders and the general publics
• Overseeing and managing clients to ensure client retention and excellent client relations
• Developing and implementing internal & external communication strategies for the company aligned to the mission and business goals of the company
• Formulating communication policies and procedures to guide the development, approval, sharing and custody of company information
• Contribute to monitoring competitor trade and activities and proposing counter activities for major threats

Jan 2011 – Jan 2013 · 2 yrs · Nairobi,Kenya.

• Assessing and managing client relationships on a timely fashion so as to deliver greater business value
• Generating credible and contagious creative communication strategies to ensure that all teams gain access across various target markets geared towards achieving optimal business results
• In charge of debt collection and the payment of cash covers issued to performance bonds
• Provided effective customer insights by undertaking a thorough due diligence before any financial products such as bid bonds and performance bonds were issued.
• Delivery of fresh and unexpected ideas to the marketing team to ensure proper market penetration
• Formulation of the company's communication strategy
• Developed pitch proposals to gain new businesses
• Relationship building and networking on behalf of the company

Apr 2010 – Dec 2010 · 8 mos · Kenya

• Handled the task of arranging and conducting programs that were geared to maintain good contact between the organization and the company public
• Liaising with other company personnel to plan conventions and representing employers at community projects
• Coordinated web projects across departments
• Worked collaboratively with the marketing department in the development of communication strategies and plans for the esteemed clients of the company
• Performed liaison activities with community groups, local government officials and special interest groups
• Oversaw a wide array of information-management processes
• Was able to craft site promotions, emails newsletters, press releases and even online outreach campaigns