Sean Broderick

CEO

Ireland20 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in Customer Marketing and Community Engagement.
  • Proven track record in driving revenue through innovative strategies.
  • Dynamic leader with extensive experience in product marketing.
Stackforce AI infers this person is a SaaS marketing expert with a strong focus on customer engagement and product strategy.

Contact

Skills

Core Skills

Customer MarketingDigital VideoContent StrategyProduct MarketingGtm StrategyProduct GtmPodcastingBoard MembershipCommunity EngagementCustomer Experience

Other Skills

Analyst RelationsAnalytical SkillsArtificial Intelligence (AI)Artificial Intelligence for BusinessB2B MarketingB2C MarketingBoard LevelBusiness DevelopmentBusiness PlanningBusiness StrategyBusiness-to-Business (B2B)CampaignsCase StudiesChange ManagementClient Presentation

About

Dynamic marketeer with a flair for brevity.

Experience

Sitecore

4 roles

Senior Director of Customer & Community Marketing

Promoted

Aug 2025Present · 7 mos

  • As Senior Director of Customer Marketing & Community, I drive an integrated strategy spanning customer marketing, social, community, and new media—focused on amplifying advocacy, deepening loyalty, and positioning Sitecore as a truly customer-centric brand.
Customer Marketing

Director of New Media

Jan 2025Aug 2025 · 7 mos

  • Creating videos, podcasts, and webinars that showcase our product’s value and industry leadership. Helping our audience understand and connect with what we do in a clear, engaging way. Also now including our social presence across multiple channels.
Digital VideoTelevisionRevenue GenerationVideo ProductionContent StrategyVideo Podcasts

Director GTM & Product Marketing

Promoted

Nov 2022Mar 2025 · 2 yrs 4 mos

  • Manage a team of 9 Product Marketers across 3 product clouds. Responsible for the success of our Product Marketing & GTM function.
CommunicationMarket Requirements DocumentsClient RelationsAnalytical SkillsClient PresentationLaunch Strategies+28

Director Product GTM

May 2022Nov 2022 · 6 mos

CommunicationLaunch StrategiesStakeholder ManagementStrategyISVDigital Strategy+7

Oesophageal cancer fund (ocf)

Board Member

Jan 2023Present · 3 yrs 2 mos · Dublin, County Dublin, Ireland · Remote

  • The Oesophageal Cancer Fund is the national charity for Oesophageal Cancer in Ireland; bringing the good fight to a bad cancer.
CommunicationClient RelationsAnalytical SkillsClient PresentationBoard LevelExecutive Relationships+10

Product marketing ai

Podcast Host

Dec 2021Present · 4 yrs 3 mos · Dublin, County Dublin, Ireland

  • The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 20 minutes or less.
CommunicationStakeholder ManagementCreative MarketingSocial InfluencePartner ProgramsKeynote Speaking+1

Edesk

Head Of Product Marketing

Apr 2021Apr 2022 · 1 yr · Ireland

  • eDesk is the only customer support help desk built exclusively for eCommerce. It makes it super easy for customers to get in touch across all channels, and for support agents to respond faster with the right information—from one place.
CommunicationMarket Requirements DocumentsClient RelationsAnalytical SkillsClient PresentationLaunch Strategies+19

Product marketing alliance

Dublin Ambassador

Mar 2020May 2025 · 5 yrs 2 mos

  • Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel and meetups unite 1,000s of PMMs all over the world and their mission is very simple: to promote and elevate the role of product marketing.
  • Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey.
CommunicationLaunch StrategiesSocial InfluenceCommunity Engagement

Altify

Senior Manager, Product Marketing

Jul 2019Mar 2021 · 1 yr 8 mos · Dublin, Ireland

  • Altify is the Customer Revenue Optimization company, helping businesses generate value and grow revenue. Providing best practices, methodology and technology, Altify helps revenue teams visualize customers and their desired outcomes, unlocking revenue growth and building sales excellence.
  • Built natively on the Salesforce platform, Altify’s CRO application helps thousands of salespeople, sales leaders and executives achieve sustained customer revenue optimization and sales success.
  • Altify customers include: Autodesk, Bell Canada, BT, Comcast, GE, Workday, HP Enterprise, Johnson Controls, United Healthcare, Optum, Salesforce, and Western Union Business Services. Find out more at www.altify.com
CommunicationMarket Requirements DocumentsClient RelationsAnalytical SkillsClient PresentationLaunch Strategies+14

Openet

3 roles

Senior Product Strategist - Customer Experience

Jun 2017Jun 2019 · 2 yrs

CommunicationAnalytical SkillsClient PresentationLaunch StrategiesProduct KnowledgeStrategy+5

Senior Product Manager

Oct 2015Jun 2017 · 1 yr 8 mos

CommunicationStrategyB2C MarketingPresentationsProduct Marketing

Product Marketing Manager

Sep 2012Sep 2015 · 3 yrs

  • As Product Marketing Manager I had responsibility for positioning the Openet product portfolio and championing the business value of our solutions.
CommunicationRevenue GenerationStrategyLaunchesB2C MarketingPresentations+2

Upc ireland

Broadband & Voice Product Development Manager

Sep 2010Aug 2012 · 1 yr 11 mos · Dublin

  • As Broadband & Voice Product Development Manager I had responsibility for delivering budgeted subscriber and revenue numbers for the UPC Broadband & Home Phone products. I also managed the broadband and voice portfolio and was responsible for proposition development and marketing strategy for same.
CommunicationMarket Requirements DocumentsAnalytical SkillsRevenue GenerationStrategyLaunches+2

Eircom

Senior Product Marketing Executive

Oct 2008Oct 2010 · 2 yrs · Dublin

  • Reporting to the Head of Propositions I had responsibility for fixed line proposition development and winback work stream.
CommunicationMarket Requirements DocumentsAnalytical SkillsRevenue GenerationStrategyLaunches+2

Alps electric

Global Sales & Marketing Executive

Aug 2006Jun 2008 · 1 yr 10 mos · Tokyo, Japan

  • Reporting to Head of Communication devices I had responsibility for the development of the Automotive Bluetooth and Wireless LAN business in Japan, Europe and America.
Communication

Fas

Overseas Graduate Program

Jan 2006Jan 2008 · 2 yrs

Communication

American standard

Wholesale Sales and Market Development Specialist

Jun 2005Dec 2005 · 6 mos · Greater Chicago Area

  • During the US part of my dual degree I spent 6 month in Chicago. In this time I worked in American Standard reporting to the Regional Sales Director, with responsibility for business development and territory manager sales support.
Communication

Education

Product Marketing Alliance

Narrative Design Certified

Jan 2021Jan 2021

Product Marketing Alliance

Customer Advisory Board Certified

Jan 2021Jan 2021

Product Marketing Alliance

Segmentation Certified

Jan 2021Jan 2021

Product Marketing Alliance

Jan 2020Jan 2020

Marketing Institute of Ireland

DIGITAL MARKETING EXECUTIVE PROGRAMME — Digital Marketing

Jan 2013Jan 2013

Northeastern University

Bachelor of Science in International Business — Marketing & International Business

Jan 2004Jan 2006

Dublin City University

Bachelor of Arts in European Business and Transatlantic Studies — Marketing & International Business

Jan 2002Jan 2004

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