Shahana Sen Mishra

CEO

Mumbai, Maharashtra, India24 yrs 6 mos experience
Highly Stable

Key Highlights

  • Expert in AI-driven marketing strategies.
  • Proven track record in brand management and digital marketing.
  • Passionate about social impact and community engagement.
Stackforce AI infers this person is a Marketing Leader with expertise in AI-powered MarTech and brand strategy.

Contact

Skills

Other Skills

Agency Relationship ManagementB2B MarketingBTL ActivationsBudgetingBusiness DevelopmentCompetitive AnalysisConsumer InsightContent ManagementContent MarketingCorporate Website ManagementCustomer RelationsCustomer Relationship Management (CRM)Database MarketingDigital MarketingDirect Marketing

About

Being raised in environs of the Armed Forces, a great part of my learning and journey has been shaped by traversing different corners of the nation, amidst constantly changing cultures, people and tapestry of experiences. Engaging with people from all walks of life has been my constant source of inspiration. As a person, I am most happy when I'm busy! Busy working, busy with family, busy travelling, busy learning! Have also realised that nothing thrills me more than learning new skill sets and discovering new places & people. As a Professional: Initial experience was in the areas of Product Management, Account Management and Customer Usage/ Retention. And then fortuitously stumbling upon the realm of marketing, I uncovered my true vocation! My voyage spans a kaleidoscope of roles, traversing digital domains, brand stewardship, data-driven strategies and dynamic fields including AI-powered martech, buyer psychology insights, and holistic lifecycle management. Championing the union of technology and strategy, my mission is to harness the potential of AI to create unparalleled consumer experiences. Personal Pursuits: An avid seeker of adrenalin fuelled experiences, I am irresistibly drawn to outdoor adventures. From skydiving and paragliding to conquering summits and navigating white-water rapids, I thrive on challenges. As a recipient of multiple Ironman titles, my zest for life finds expression in staying active and embracing the wonders of nature. Social Impact: I am deeply committed to making a difference in the lives of others. Engaging with World Vision sponsorships for children, volunteering in educational initiatives, and supporting women's empowerment causes are ways I contribute to creating a more equitable world. My journey is defined by an insatiable curiosity, an unyielding desire to learn, and a steadfast commitment to excellence. Let's connect and share in the boundless tapestry of knowledge and experiences.

Experience

Wipro

CMO Advisory & AI Marketing - Practice Head

Sep 2023Present · 2 yrs 6 mos · Mumbai, Maharashtra, India · On-site

Jio

Head Of Marketing Jio Enterprise Business

Nov 2019Jul 2023 · 3 yrs 8 mos · India

  • Lead all marketing & customer journey activities for Jio Enterprise Business

Tata tele business services

Head of Marketing- Brand & Digital

Jun 2006Jul 2019 · 13 yrs 1 mo · Mumbai

  • Direct all digital, branding, communications, customer experience and insights related initiatives, that includes identifying market trends using data mining and analytics and establishing brand presence on ground & on digital & social media platforms to interact with and engage audiences. Explore and introduce new marketing technologies. Lead 20+ member team.

Imrb (csmm)

Consultant

Jun 2005May 2006 · 11 mos · Mumbai

  • Managed key accounts for customer and employee loyalty. Was responsible for stakeholder measurement on customer satisfaction across industries

Data access india pvt limited

Content Manager

Jul 2000Oct 2004 · 4 yrs 3 mos

  • Developed communication strategies for brand awareness in the market.
  • In Content Management role, developed & implemented online products
  • Conceptualized the design and content of various channels of the portal www.now-india.com

Education

Indian Institute of Management, Calcutta

Post Graduate-Exec Program on Global Business Management — Global Business Management

Jan 2010Jan 2011

Stackforce found 100+ more professionals with Agency Relationship Management & B2B Marketing

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