Mar 2022 – Apr 2023 · 1 yr 1 mo · Delhi, India · Hybrid

• Responsible for core positioning, key messaging, and go-to-market strategies for Sinch’s total portfolio of 8 products for the India region. Successfully launched 2 new products in 2022 – Mailhub, CCM
• Worked collaboratively with local field teams, business unit leaders, product owners. marketing colleagues, and outside agencies to create, revise and execute company messaging and development of content library for the organization
• As part of the global product marketing function at Sinch, work jointly with product marketers across North America, Europe, Latin America, APAC to collaborate on best practices across regions
• Lead cross-functional teams in the execution of marketing campaigns and in support of new product launches
• Sales Enablement: wrote product positioning documents, datasheets, one pagers, website copy, corporate and sales presentations, competitive battlecards, and copy for product FAQs/social media
• Responsible for generating use cases. customer testimonials, online reviews, and conducting Sinch Day events as part of Customer Advocacy initiatives
• Technical ability to breakdown complex products into simple user benefits by creating quick guides, product reference documents

Jul 2020 – Mar 2022 · 1 yr 8 mos

• Building Galaktic, subscription by subscription.
• 100+ personalized product demos completed in the last 12 months across Real Estate, BFSI, Over-the-top (OTT), Healthcare, Edu-tech, E-commerce & Retail.

Jul 2019 – Jun 2020 · 11 mos

Jul 2017 – Jun 2019 · 1 yr 11 mos

Aug 2015 – Mar 2017 · 1 yr 7 mos · Mumbai, Maharashtra, India

• Handled marquee accounts like Mondelez, Starbucks, Abbott Healthcare, OLX, Shoppers Stop, Levi's, Mattel Toys, Eureka Forbes, Nerolac Paints, Naaptol etc.
• Managed projects end to end, right from briefing stage to the final client presentation
• Acting as a in-house brand custodian & actively involved in strategizing the way forward for various brands
• Seminar committee member for the 26th MRSI conference held in Bengaluru in Feb,2017

Apr 2013 – Jul 2015 · 2 yrs 3 mos · Greater Delhi Area

• Developed new business to the tune of INR 50 lacs/annum for FY 13-14 & 14-15 by building a value proposition to differentiate the company's offering
• Provided ongoing support to clients as they advance through the sales process, determining potential problem areas, making solutions-oriented suggestions and resolving issues

May 2012 – Mar 2013 · 10 mos

• Travelled extensively throughout the rural areas of Northern India & Bangladesh to understand the mind of the consumer. The farmers (end users) provided great inputs which were invaluable in product improvements
• Increased sales from 200 units/annum to 350 units/annum in the assigned territory by meticulous planning and implementation on ground
• Co-ordinated the below-the-line (BTL) with distributor to generate enquiries
• Imparted on-site product and sales training to entire team in Dhaka, Bangladesh
• Prepared costing sheets, technical compliance sheets, proforma invoices and carried out feasibility studies
• Represented the company in various seminars/summits/trade shows organized by CII, FICCI, Indian Agricultural Research Institute etc.

May 2011 – Apr 2012 · 11 mos

• Hands-on experience of working in a one of the fastest growing economies in the world (Bangladesh)
• This exposure in the very first year of my professional career was extremely enriching and satisfying.

Apr 2010 – Jun 2010 · 2 mos · Gurgaon, India

• Conducted a holistic market study of all sportswear brands associated with the IPL by covering almost 100 retail outlets across 5 cities namely Delhi, Gurgaon, Noida, Faridabad & Ghaziabad
• Benchmarked adidas’ offering viz. a viz. competitors like Puma and Reebok across different price points, product range, media presence & cross brand tie-ups
• Visited the Feroz Shah Kotla cricket stadium during an IPL game to witness the merchandise buying pattern of people first hand. Key inputs were shared with the top management
• Identified strategic points across the 5 cities most suitable for outdoor advertising (OOH) to increase visibility
• Visited malls and restaurants to conduct promotional activities for customer engagement