Feb 2025 – Feb 2026 · 1 yr

Jan 2025 – Present · 1 yr 4 mos

• Let's change the direction of your career together here - https://topmate.io/ishita_gupta_174/

Nov 2024 – Apr 2025 · 5 mos

• Led the Go-To-Market strategy for the "7 Signs of Growth" proposition — driving end-to-end execution across content development, media planning, trade activation, and doctor engagement to strengthen brand relevance and drive market adoption.
• Revamped social content territories for Nestlé Nangrow to build brand credibility and deepen consumer love, delivering a refreshed strategy across formats and platforms, with a focus on insight-led storytelling and consistent brand messaging.

May 2024 – Oct 2024 · 5 mos

• Developed and revamped digital content strategy to enhance engagement and relevance with the Gen Z audience.
• Designed and executed the annual commercial strategy, incorporating on-pack movie partnerships, new product developments (NPDs), and trade initiatives.
• Lead conceptualization & execution of collaboration with Marvel's Deadpool with on pack activation, social media content and influencer activation.
• Led research and strategic planning for the effective deployment of C&C trade tools, ensuring optimal product placement for chocolates across various channels.

Jun 2023 – Apr 2024 · 10 mos

• Co-lead conceptualization, scripting, shoot and lead digital go to market for new TVC on Munch with HSM and South edits targeting rural consumer
• Led the ideation, conceptualization, and execution of a digital-first, influencer-exclusive campaign in collaboration with Raftaar and top regional artists to create the Munch Anthem.
• Worked on Integrated Commercial Plan for Munch including product mix prioritization, regional inputs for trade and consumer, creative assets across platform, new & innovative pack activations, digital media planning, volume planning and investment planning for all SKUs in the portfolio
• #Marketing #Content #Communication #Proposition #Advertisment

Sep 2021 – May 2023 · 1 yr 8 mos

• Managed Brand P&L and led all brand activations from ideation to execution, including on-pack activations, trade promotions, and sales engagement.
• Spearheaded the NPD launch of Munch Max, covering product conceptualization, go-to-market strategy, thematic TVC development, and media deployment.
• Developed the Integrated Commercial Plan for the Munch brand, incorporating regional trade inputs, creative assets, digital media planning, and volume forecasting.
• Led category-first activations with the Munch x IPL collaboration, introducing innovative technologies like Metaverse Meet & Greet and Virtual Reality Cricket.

Sep 2019 – Aug 2021 · 1 yr 11 mos

• Led ~400 marketing campaigns from ideation to post-evaluation across 30+ brands (like Maggi, Nescafe, Kitkat etc) on the top 6 eCommerce platforms (Amazon, Grofers, BigBasket, Flipkart, etc.).
• Drove strategic initiatives like SEO, SEM, targeted display ads, and sampling across e-retailers, achieving over 100% growth for 3 existing brands year-over-year.
• Managed marketing for the Nestlé portfolio during Big Day Sales (Prime Day, BBD, Diwali Sale), resulting in 20% cost efficiencies and significant volume baseline shifts.

May 2019 – Sep 2019 · 4 mos

• Served as the sole e-commerce lead at AB InBev, responsible for establishing a new revenue stream for branded merchandise. Oversaw the full P&L and developed the entire value chain from scratch, including design, manufacturing, logistics, and point of sale.
• Launched the BUDX HUF collection at BUDX Mumbai, creating a memorable on-ground experience with skateboarders unveiling the collection live. Led end-to-end merchandise display, on-ground sales, and inventory management to ensure seamless execution

Dec 2017 – Apr 2019 · 1 yr 4 mos

• Worked as Brand Manager for global brands like Corona, Hoegaarden, and Stella Artois, overseeing end-to-end brand campaigns from concept to execution.
• Led budget management and coordinated with multiple agencies for PR, media, content, experiential, and on-ground activations.
• Monitored brand health monthly and leveraged global and local insights to craft campaign communications tailored to the Indian audience.

Jul 2017 – Dec 2017 · 5 mos

• During my management training - worked across sales, supply and analytics and bring strong commercial grounding to the table.

Apr 2016 – May 2016 · 1 mo · Gurgaon, India

• Designed an implementable sales structure and incentive plan

Jan 2015 – Jan 2016 · 1 yr

• Co-created and conducted marketing simulation game for participants from b-schools all over India in Phalanx competition
• Tracked Pharmaceutical sector analyzing the trends,opportunities and challenges from marketing perspective

Jan 2015 – Jan 2016 · 1 yr

• Facilitated the disguised market research at Expressions event with over 100 participating students
• Initiated a PR programme aimed at collaborating with various business for mutual partnership

May 2014 – Jun 2014 · 1 mo · Gurgaon, India

• Assisted in the review of the ‘Contracting’ process as a member of the internal audit team for a real estate client in New Delhi.
• Studied the existing processes of contracting, made ‘Standard Operating Procedure’ and created training package for the same.

Nov 2013 – Jan 2014 · 2 mos · New Delhi Area, India

• Worked for Marketing Team of EduPristine, Financial Training firm with presence in 12 countries and has clients like JP Morgan.
• Took care of the planning, conceptualization and implementation of Market Outreach strategies in B2C segment.
• Integrated Google+ with YouTube, worked on SEO, SMM and content marketing thereby increasing organic outreach by 200%

Jan 2013 – Jan 2014 · 1 yr

• Single Point of contact for hundreds of college spread throughout the India. Lead a team of over 30 students to increase outreach in colleges and to increase registration and participation in events.
• Our efforts led to the biggest ever footfall of over 15,000 participants and attendees
• Organised Campus Ambassador/PR Coordinator programme over a 100 colleges taking telephonic interviews to select the best representatives for Engifest'14

Sep 2012 – Oct 2013 · 1 yr 1 mo

• > Represented ‘India' at Enactus World Cup, 2013 in Mexico
• Selected amongst 12 students for representing India after winning the Enactus Nationals held in Mumbai as Head External Affairs. Contributed immensely in ‘Team India' reaching the finals among 35 participating nations.
• > Won the Enactus Nationals Competition, 2013 in Mumbai
• Contributed as a core team member to Projects ANN (Improvement of of small scale food ventures) and Chhaap (Teaching screen printing to the disabled for income) and won the National Competition with over 35 participating teams.