Jan 2025 – Present · 1 yr 2 mos · San Francisco Bay Area · Remote

• StageOne Nexus is an exclusive community designed for top-tier technology visionaries and enterprise leaders.
• As a Nexus Advisor, I offer strategic advice to founders and operators within StageOne's portfolio and broader network.
• Nexus Advisors leverages their expertise to support portfolio companies, foster opportunities within Israel's dynamic tech ecosystem, and benefit from gaining exposure to early-stage ventures, emerging trends, and a network of outstanding leaders through a top-tier Israeli venture capital firm.

Apr 2024 – Present · 1 yr 11 mos · Palo Alto, California, United States · Hybrid

• Develop AI Agentic GTM solution,
• alongside GTM services, as Fractional Executives and Product Marketing consultation for startups and hyper growth companies
• Partnering with B2B SaaS and AI companies (Seed to series C & Enterprise) to drive measurable revenue impact through revenues driven excellence. Strategic advisor to CEOs, CMOs, CPOs and CROs, helping bridge the gap between marketing vision and revenue execution.
• Experience:
• Scaling companies from seed to $400M+ ARR through integrated GTM strategies
• Building market-leading competitive intelligence programs
• Developing positioning frameworks that drive category leadership
• Leading strategic GTM initiatives from concept to revenue

Feb 2023 – Present · 3 yrs 1 mo · San Francisco Bay Area · Remote

Jan 2022 – Jan 2025 · 3 yrs · San Francisco Bay Area · Remote

• As VP of Product Marketing at Scorpion, a world leader in AI MarTech solutions for Healthcare, Home Services, and Legal firms, I led the award-winning RevenueMAX AI-powered product portfolio GTM strategy and launch, delivering 12x ROI through strategic pricing optimization.
• I built and scaled the product marketing team from 3 to 10 members while establishing comprehensive sales enablement and win-loss programs that significantly improved sales velocity and win rates.
• I created a new revenue stream by developing an AI-powered marketing solution (product and service) in partnership with ServiceTitan (IPO—NASDAQ). I created pricing and packaging, GTM strategies, and a channel plan that generated substantial recurring revenue with 100% retention.
• I've implemented effective customer retention programs and CS revenue restructuring, reducing churn and improving customer lifetime value.
• Successfully orchestrated product marketing strategy for M&A integration with 90% customer retention while implementing targeted market sizing and customer segmentation frameworks that enhanced market penetration across key verticals.
• Launched a new product-led growth (PLG) initiative with AI business chat, creating self-serve product tiers for SMB segment expansion, and won innovation awards competitions.

Sep 2021 – Nov 2022 · 1 yr 2 mos · San Francisco Bay Area

• As Sr. Director of Product Marketing and the company’s first product marketing hire, I founded the department and hired and built a high-performing team of 15 Product Marketers.
• I’ve Established and led the entire function and org readiness through exponential company growth, supporting the company through an x12.5 growth in employees and a $3.6B valuation (we secured $900 million in venture capital funding). I’ve Driven a substantial part of the company’s ARR and oversaw the full product management lifecycle, including executing the GTM roadmap to launch and facilitating sales enablement, Competitive Intelligence insights, and extraordinary growth.

Feb 2020 – Sep 2021 · 1 yr 7 mos · San Francisco Bay Area

Jan 2020 – Present · 6 yrs 2 mos · San Francisco Bay Area

• Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their mission is very simple: to promote and elevate the role of product marketing.
• I was nominated to Top 100 PMM Influencers list of 2022.

Aug 2018 – Jan 2020 · 1 yr 5 mos · Germany

• In this role I influenced and set corporate marketing strategy, led and executed strategies across the EMEA. I managed tier-one global enterprise partner accounts, developing and executing partnership strategies with companies including AWS, Salesforce, Oracle and VMware. In addition, I directed the successful execution of dozens of promotional, global B2B events. Of note, in 2019, I boosted revenue growth from events, delivered growth in marketing qualified leads (MQL) for events and decreased customer acquisition cost (CAC), within 6 months. Moreover, I consistently exceed key performance metrics and demonstrated a strong ability to align marketing programs to ROI metrics.

Feb 2017 – Aug 2018 · 1 yr 6 mos · Chicago, Illinois, United States

• In this position I established and directed all aspects of a startup company including developing the company’s flagship product - from vision to working prototype - as well as directing the Go-To-Market strategy and product launch plan. As Co-founder, I was selected for a highly regarded entrepreneur program @1871 Chicago, secured a pre-seed investment and qualified in the top 5 finalists/out of 70 in the prestigious Coller Startup Competition, 2018.

Jan 2016 – Jun 2018 · 2 yrs 5 mos · Israel

• In this job I singlehandedly established and led the company’s Product Marketing, Marketing, Sales & Business Development functions as part of the original company founding team.
• My responsibilities included Overseeing product pricing, positioning, messaging, competitive intelligence, and sales enablement. Directing marketing strategy development and implementation including creating the GTM strategy. I also managed marketing accounts for global customers including PayPal, Philips, Oracle, Fiverr and Asus. In addition, I created and led the Sales Operation, responsible for growing demand generation, acquiring 50 major customers, creating first revenue stream in total annual revenue.

Jan 2014 – Jan 2016 · 2 yrs · Israel

• Setting and implementing corporate strategy in sales, product marketing and GTM strategy, leading teams. Translating sales and marketing strategies into growth, ensuring business targets were met or exceeded. Directing all aspects of product marketing, positioning, pricing, and messaging.
• Notably, I was promoted to the role due to an outstanding job performance record. I Increased revenue by 20% 1st yr; 30% in second yr, and grew B2B client contracts by 25% 1st yr.

May 2011 – Nov 2011 · 6 mos · Israel

• In this job I led the creation of a new company around a set of tech services for recruiting in the Marketing and Advertising sectors. Moreover, I initiated and managed cross-company projects to improve shared interfaces.

Jan 2011 – Jan 2016 · 5 yrs · Israel

• I was promoted to this role and given responsibility to manage the Marketing Department, building and managing strategic B2B partner relations with key stakeholders. Additionally, I led the company’s Business Development function, identifying opportunities in new markets, performing data analysis, market research, examining models, creating business plans and forecasts. I achieved demand generation through digital media, social media, SEM/SEO, PPC, email marketing, web analytics, and website usability (SaaS system). Further, I undertook PR and Media Management, serving as the brand ambassador and keynote speaker - increasing awareness through TV interviews, articles and public lectures. Moreover, I consistently exceed key performance metrics and demonstrated a strong ability to align marketing programs to ROI metrics.

Jan 2010 – Jan 2011 · 1 yr · Israel

• Hilron – providing specialized construction solutions: building coverage and ventilated facades.
• In this role I carried-out market research and provided recommendations for business development. In addition, I managed international enterprise partner relations, established and oversaw the company website and undertook legal writing and amending of commercial contracts.

Jan 2009 – Jan 2010 · 1 yr · Israel

• Goldfarb-Seligman Law - among Israel’s largest law firms.
• As an intern I wrote court documents, assisted in negotiations and represented clients. I also performed legal research and wrote lecture content for senior partners.

Mar 2007 – Mar 2009 · 2 yrs · Israel